In this insightful episode of the Scaling Startups Podcast, host Irene Ortiz-Glass engages in a deep and revealing conversation with Adam Baruh, CEO of SuiteCentric, EIQ Media Group, and founder of PodTask. Adam shares his remarkable journey from self-doubt and negative belief systems to becoming a successful entrepreneur. He opens up about the critical inner work required to scale not just a startup, but oneself.

Adam discusses the concept of "scaling self," emphasizing the importance of personal growth and self-awareness in achieving business success. He candidly recounts his experiences with anxiety, imposter syndrome, and the challenges of maintaining a work-life balance while leading multiple ventures. The conversation delves into the pressures of entrepreneurship, the necessity of shadow work, and the pivotal role of self-awareness in making informed decisions.

Listeners will gain valuable insights into the realities of running a startup, the emotional toll it can take, and the transformative power of understanding one's own motivations and limitations. Adam's story is a testament to the resilience required to navigate the entrepreneurial landscape and the importance of aligning one's work with personal values and passions.

Chapter Markers:

- **[00:00:00] Introduction**
- Irene Ortiz-Glass introduces the podcast and the episode's focus on the inner work required for entrepreneurs.

- **[00:03:00] Adam's Journey**
- Adam shares his background, his unexpected path to becoming a CEO, and the unconscious beliefs that held him back.

- **[00:06:00] Midlife Reflections**
- Discussion on the midlife questioning of purpose and identity, and how it influences career and family decisions.

- **[00:10:00] Transition from Wedding Photography**
- Adam recounts his transition from wedding photography back to IT and the lessons learned about self-awareness.

- **[00:14:00] The Sweet Centric Roller Coaster**
- Insights into the challenges and pressures of running Suite Centric, including financial stress and personal sacrifices.

- **[00:18:00] The Cost of Entrepreneurship**
- The emotional and financial toll of entrepreneurship, and Adam's decision to invest heavily in a new project.

- **[00:22:00] Ikigai and Purpose**
- Irene and Adam discuss the concept of Ikigai and how it can guide entrepreneurs in aligning their work with their passions.

- **[00:26:00] Relationship with Self**
- The importance of maintaining a relationship with oneself and the dangers of neglecting personal needs for business demands.

- **[00:30:00] Managing Energy and Resources**
- Strategies for managing energy, setting boundaries, and prioritizing personal well-being as an entrepreneur.

Resources:

- SuiteCentric: Learn more about Adam's company and their NetSuite ERP solutions (www.suitecentric.com)
- EIQ Media Group: Explore Adam's podcast production agency and their services (www.eiqmediallc.com)
- PodTask: Discover the SaaS podcast management system founded by Adam (www.podtask.com)
- Ikigai: A Japanese concept that can help align personal passion and work (https://www.calm.com/blog/ikigai)

If you found this episode insightful, please subscribe to the Scaling Startups Podcast and leave a review. Share this episode with fellow entrepreneurs who might benefit from Adam's story and insights. Connect with us on social media to join the conversation about the inner work required to scale startups and oneself. For more information and resources, visit our website.

Ep 4: Why Shadow Work Is Critical As An Entrepreneur with Adam Baruh