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AI is not just another sales tool. Used well, it can change how revenue teams learn, coach, forecast and grow.

In this episode of Scaling With AI, Alex Bacon from BrightKeel AI speaks with Justin Shriber, CEO and co-founder of Terret, about the shift from static sales playbooks to agentic revenue platforms. Justin explains why CROs need to move less like conductors following a fixed score and more like jazz leaders, responding to live market signals in real time.

They explore practical AI use cases for sales teams, including micro enablement, CRM data quality, call transcript analysis, bionic sales managers and more relevant outbound prospecting. Justin also shares where AI can create damage, especially when SDR teams use it to scale generic outreach or let the technology think for them.

For founders, operators and senior leaders interested in artificial intelligence in business, this is a grounded conversation about business growth, sales productivity and what practical AI adoption really looks like. Listen now.