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As AI takes on more work, the question facing leaders is changing from “What can we automate?” to “What must remain human?”

In this episode of Scaling With AI, Alex Bacon of BrightKeel AI continues his conversation with author and communication specialist Richard Feltham about leading people through AI-driven change. Richard explains why communication, trust and clarity become more valuable as artificial intelligence grows more capable.

They explore how poorly handled redundancies can leave lasting damage, why teams need a shared understanding of their mission, and how leaders can avoid cutting roles whose hidden value never appeared in the job description. Richard also introduces the idea of a “human USP”, covering the collaborative skills AI cannot easily replace, including creativity, resilience, empathy and leadership.

The conversation includes practical guidance from Richard’s eight waypoints of communication, from building emotional capital and giving useful feedback to handling courageous conversations and presenting as an act of leadership.

For founders, operators and senior leaders leveraging AI in business, this is a discussion about protecting what makes organisations work. Listen now.