Podcast
Scaling with Samir
Hosted by Samir ElKamouny · EN
Fetch & Funnel’s Founder/CEO and Scaling with Samir podcast host Samir ElKamouny has been influencing the marketing world for years. He has spoken at events, written e-books, and managed millions in advertising spend. Samir talks about growth hacking, conversion optimization, digital advertising, and eCommerce marketing. Our 20 to 30-min podcast shares incredible stories of business owners ready to scale their business TODAY.
10episodes
Episodes
Newest firstAll episodes
Managing Growth: Alan Vaughan on Scaling Lift Foils After Setbacks
Sep 26, 202400:55:13Tap to summarizeIn this episode, we dive into the inspiring journey of Alan Vaughan, COO of Lift Foils. Starting as a production operator running CNC machines, Alan worked his way up to lead one of the most exciting brands in water sports today. He shares how he took on increasing responsibilities, from managing inventory to overseeing the rebuild of Lift Foils' factory after it was destroyed by fire.Alan also talks about the pivotal moments that shaped his career, including navigating the aftermath of Hurricane Maria and the launch of the world’s first e-foil. He offers valuable insights into effective team management, emphasizing the importance of nurturing talent, fostering a positive work environment, and applying lean principles to reduce waste and improve efficiency.But it’s not just about operations—Alan delves into the surreal experience of riding an e-foil, likening it to snowboarding on fresh powder, and explains how this innovative product has captivated adventurers worldwide.Whether you’re a leader seeking management strategies or simply curious about the world of e-foils, this episode offers a wealth of insights and inspiration. Tune in to discover how Alan Vaughan helped propel Lift Foils to the forefront of the industry!
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Innovating Iconic Brands: John Plys on Multi-Channel Mastery and Passion
Sep 20, 202400:54:36Tap to summarize In this engaging episode of Scaling with Samir, we sit down with John Plys, the CEO of Precious Moments, to explore his remarkable journey of revitalizing some of the most iconic consumer brands in the world. With over 25 years of experience in leading and transforming consumer goods companies, John shares his insights on navigating the complexities of multi-channel distribution, global marketing strategies, and the art of building lasting brand equity.John takes us through his fascinating career, from his early days learning the ropes of sales with his father to becoming a driving force behind the success of brands like Beanie Babies and Beanie Boos. He discusses the challenges and triumphs of launching new products in diverse markets, the importance of understanding consumer behavior, and the role of passion and mentorship in driving innovation and growth.John also reveals his strategies for balancing short-term sales objectives with long-term brand development, leveraging emotional connections with consumers, and adapting to the ever-evolving retail landscape. Whether you’re an entrepreneur, marketer, or business leader, this episode is packed with valuable lessons on how to turn a market participant into a market leader and create a brand that resonates with audiences worldwide.
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Navigating Global Challenges: How Modibodi Innovates in the Fashion Supply Chain
Sep 16, 202400:39:49Tap to summarizeIn this episode of the Scaling with Samir podcast, we're diving deep into the world of Modibodi with Demanie Castro, the Head of Operations. Modibodi, the pioneers of reusable period underwear, have been innovating in the fashion industry for over a decade, and Demanie gives us an insider’s look at how they do it. From navigating global supply chain challenges and implementing cutting-edge technologies like RFID and AI, to building strong, ethical relationships with suppliers, Demanie shares her wealth of knowledge and experience. We also explore how Modibodi is expanding into new product lines like activewear and comfort wear, all while maintaining their commitment to sustainability. Whether you’re passionate about ethical fashion, interested in the behind-the-scenes of supply chain management, or just love a good success story, this episode has something for you.
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Building a Premium Workwear Brand: Josh Walker's Journey with 1620 Workwear
Aug 14, 202400:55:17Tap to summarize In this episode, we sit down with Josh Walker, co-founder and CMO of 1620 Workwear, to explore the journey of building a premium workwear brand. Discover how Josh and his partner Ted Deinnis transformed a small startup into a successful business focused on quality, sustainability, and American manufacturing. Learn about their innovative marketing strategies, the challenges of raising capital, and the importance of understanding and serving their blue-collar customer base. Josh shares valuable insights on brand authenticity, customer loyalty, and the relentless pursuit of excellence. Whether you're an aspiring entrepreneur or a seasoned business owner, Josh's story will inspire and inform. Tune in to gain exclusive knowledge from one of the industry's most passionate leaders! Don't forget to like, comment, and subscribe for more entrepreneurial insights.
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Innovative Leadership: Steve Finlan's Strategies for The Wine Society
Aug 9, 202400:32:14Tap to summarize In this episode of Scaling with Samir, Steve Finlan, CEO of The Wine Society, discusses the unique mutual business model where members are shareholders, emphasizing member satisfaction over profit. Finlan shares insights on modernizing a 150-year-old institution, maintaining the lowest margins in the industry, and offering unparalleled services such as free next-day delivery. He highlights the importance of understanding consumer behavior, building high-performance teams through curiosity and collaboration, and leveraging strong supplier relationships for sustainability. Finlan also touches on the significance of allowing teams to make and learn from mistakes, fostering a culture of continuous improvement and innovation, and the strategic focus on long-term goals over short-term gains.
Transcribe →From Car Sales to SaaS Success: The Journey of Jimmy Kim
Jul 18, 202400:43:24Tap to summarize In this episode, Samir ElKamouny welcomes Jimmy Kim, the CIO and founder of Sendlane, an innovative email and SMS marketing automation platform for e-commerce brands. With over a decade of experience and accomplishments, Jimmy shares his journey from car sales to creating a groundbreaking SaaS platform. He discusses the challenges of competing with industry giants, the evolution of Sendlane, and the future of marketing automation.Don't miss this insightful conversation packed with actionable advice and inspiring stories. Tune in to learn how to elevate your e-commerce business with innovative marketing strategies.
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Unlocking Efficiency: The Power of Remote Executive Assistants
Jul 17, 202400:35:50Tap to summarize In this episode, we are thrilled to welcome Valerie Trapunsky, the founder and CEO of ChatterBoss, a pioneering remote executive assistance service. Join us as Valerie shares her journey, insights, and expertise on how remote executive assistants can transform the way entrepreneurs and business owners operate. Discover the importance of delegation, the value of finding the right assistant, and how to effectively leverage this support to drive business success. Whether you're a seasoned entrepreneur or just starting out, this conversation is packed with valuable tips and strategies to help you optimize your time and focus on what truly matters. Don't miss this enlightening discussion on the power of executive assistance!
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Jordan Baines: From Data Analysis to Brand Strategy
Jul 2, 202401:02:15Tap to summarizeJoin us in this insightful episode as we sit down with Jordan Baines, a seasoned marketing expert with a rich background in entrepreneurship, data analysis, and brand building. Jordan shares his journey from running an agency to working with major brands in the tattoo industry and beyond. We dive deep into his career trajectory, the challenges he faced, and the successes he achieved along the way. Jordan also discusses the balance between data-driven marketing and creativity, the impact of AI on the industry, and his leadership philosophy. Whether you're a marketing professional or just curious about the field, this conversation is packed with valuable insights and actionable advice. Don't miss out!
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Scaling Success: Insights from George Deeb on Entrepreneurship, Acquisitions, and Growth Strategies
Jul 1, 202401:00:29Tap to summarize Join Samir ElKamouny as he sits down with George Deeb, a seasoned entrepreneur and venture capitalist, to discuss his journey from investment banking to leading successful ventures. George shares his story of transitioning from a career in investment banking to becoming a serial entrepreneur, highlighting the entrepreneurial mindset needed to launch and scale startups. This episode delves into the strategic approaches essential for business growth, providing listeners with practical advice drawn from George’s vast experience. From building a solid foundation to navigating the challenges of scaling, George’s insights offer invaluable guidance for aspiring entrepreneurs and business leaders looking to achieve high growth and sustained success.
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Levi Knox's Approach to E-Commerce Success at Laundry Sauce
Jun 26, 202400:51:17Tap to summarizeWelcome to an exciting episode! Today, we have Levi Knox, the Director of Marketing at Laundry SauceJoin us for an insightful discussion on innovative marketing and product development. Levi Knox is a marketing expert with a rich background in performance marketing from his time at Tube Science and Darkroom. Now, he's revolutionizing the laundry detergent market with Laundry Sauce, a brand known for its luxury scents and creative marketing strategies.In this episode, host Samir ElKamouny chats with Levi about the unique value proposition of Laundry Sauce, the role of subscription models in driving customer retention, effective marketing tactics and customer-centric messaging, turning mundane chores into enjoyable experiences, and insights into product development.
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