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Did you know? B2B companies with Account-Based Marketing (ABM) programs experience 38% higher sales win rates, 91% larger deal sizes, and achieve 24% faster revenue growth.

A well-defined marketing strategy, executed by a seasoned professional, is essential for achieving impactful results.

This week, I had the privilege of speaking with Paola Piccinno, a fractional marketing expert who helps global organisations refine their long-term go-to-market strategies through the power of Account-Based Marketing (ABM).

With a marketing career spanning two decades, Paola has perfected the art of identifying business challenges and delivering tailored solutions that drive measurable outcomes.

In this episode, Paola dives into:

What ABM really is and how to build a winning strategy.
The key elements that define effective ABM programs.
Emerging trends and opportunities are set to shape the ABM landscape in 2025.

This was an interesting insight into a growing and highly effective approach to B2B marketing. Paola’s expertise shines through as she shares actionable advice for businesses looking to align their marketing and sales efforts to drive growth.

In terms of learning, Paola highly recommends checking out her favourite book, Blindness by Jose Saramago, and podcast, The Winning Mentality by Charlie Boscoe.

The scalr sagecast is proudly brought to you by scalr, a recruitment and talent advisory business headquartered in Melbourne, Australia.

Want to identify potential gaps in your current TA process? Take the free TA Readiness Scorecard or reach out to the team for a free 30-minute discussion.

scalr sagecast - #32 - Paola Piccinno - Unlocking The Power of Account Based Marketing

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