This week on scalr sagecast, I sat down with Sam Young, founder of SIID Labs.

Sam is a counsellor and psychotherapist with frontline experience in mental health and addiction - and he’s using both professional and lived experience to build something different.

SIID is a personalised, AI-powered micro-guidance companion designed to support people in the moments that matter most - those brief spikes of anxiety, overwhelm, rumination or task paralysis that can derail focus and momentum.

Many people either can’t access mental health systems, don’t engage with them, or don’t get support when they actually need it. SIID is designed to bridge that gap.

In this episode, we explore:

What “micro moments” are and why they’re so important
Why traditional support models often fail in real-time situations
How AI and wearable tech can enable proactive, pre-emptive support
The role of personalisation in improving outcomes
And how Sam’s lived experience has shaped the product and its intent

A raw and honest conversation about mental health, technology, and building more human solutions.

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scalr sagecast - #64 - Sam Young - Support in the Moments That Matter, Not After.