In this episode of Schmidt List, host Kurt Schmidt sits down with Chris Dubois, coach and founder of Dynamic Agency OS, for an engaging conversation about the evolving world of marketing agencies and service-based businesses. Chris shares the unexpected journey from Army infantry officer to agency CEO and consultant, discussing the surprising parallels between military leadership and agency operations.

Together, Kurt and Chris explore the unique challenges faced by agencies today, including the reliance on referrals, the fear of niching down, and the importance of clear positioning and culture in setting businesses apart in a saturated market. Chris breaks down how agency founders can move beyond scarcity mindsets, define their niche, and start building sustainable, purpose-driven companies.

The conversation also delves into practical advice for agency owners struggling with leadership transitions, delegation, and creating alignment between personal values and business direction. Whether you’re a veteran agency leader, an entrepreneur, or just agency-curious, this episode is packed with actionable insights on building strong teams, sharpening your market position for 2026, and cultivating a winning culture. Tune in for stories, strategies, and a behind-the-scenes look at what really makes agencies thrive.

Learn more about Chris and connect with his community at dynamicagencyos.com and on LinkedIn.

DynamicAgencyOS.com
LinkedIn.com/in/christopherrdubois

Visit Schmidt Consulting Group for more show info!

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Thrive Beyond Referrals