Podcast
Schmidt List - Business Insights
Hosted by Kurt Schmidt · EN
Transformative leaders have something unique in common: they know how to inspire.
Kurt Schmidt, entrepreneur and author, brings that inspiration to life each week with his podcast - the Schmidt List! Tune in for an exciting interview-style show where you'll gain invaluable knowledge about today's dynamic business world.
Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.
Kurt Schmidt, entrepreneur and author, brings that inspiration to life each week with his podcast - the Schmidt List! Tune in for an exciting interview-style show where you'll gain invaluable knowledge about today's dynamic business world.
Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.
22episodes
Episodes
Newest firstAll episodes
Optimizing Marketing Teams
Nov 19, 202400:31:45Tap to summarizeIn this episode of *Schmidt List*, host Kurt Schmidt has a conversation with Craig Pladson from BraveCo to explore the intricacies of modern marketing. They discuss the challenges businesses face when choosing between marketing agencies that focus solely on implementation and those that provide strategic impact and measurable results. Kurt struggles to find agencies capable of developing comprehensive go-to-market strategies, instead of just executing specific tasks like SEO.Craig emphasizes the importance of identifying target audiences and understanding various growth factors before making promises about return on investment (ROI). Listeners gain valuable insights as Craig explains that small businesses often outsource marketing due to a lack of in-house expertise. He also highlights the necessity of having a dedicated point person to ensure campaign success.The discussion delves into cross-industry learnings, the shift toward flexible marketing models, and the evolution from traditional agencies of record to monthly retainer models. BraveCo, Craig's consultancy, crafts tailored marketing solutions by leveraging a network of independent professionals, focusing on client-specific outcomes such as leads and sales.Craig further explains the significance of understanding audience insights and the customer journey, overcoming "shiny object syndrome," and incorporating empathy into consumer engagement for effective strategies. He offers a refreshing perspective on marketing priorities, setting realistic expectations, and implementing efficient strategies to support small businesses through gradual, project-based engagements.For more information about BraveCo, Craig encourages listeners to visit "Go Brave Co." The conversation concludes with Kurt thanking Craig and expressing anticipation for future discussions. Tune in for an enlightening conversation about aligning marketing strategies with business goals for long-term success.https://gobrave.co/https://www.linkedin.com/company/gobraveco/https://www.instagram.com/gobravecoBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.
Transcribe →Humanizing AI
Nov 12, 202400:42:50Tap to summarizeIn this captivating episode of Schmidt List, host Kurt Schmidt engages with BJ, a distinguished expert in battery manufacturing and AI at Technicity. Together, they explore varying technological perspectives across generations and stress the importance of developing comfort with emerging tools. BJ highlights AI's potential to enhance productivity, encouraging executives to view it as a tool for improvement rather than a panacea for all business challenges.Tune in to discover how BJ has been pivotal in shaping AI strategies for industry leaders like Amazon and Google, focusing on practical implementations such as enterprise chatbots and consultancy. Gain insights into BJ’s understanding of AI’s crucial role in human resources, security, and data management. Kurt shares his practical experiences with tools like ChatGPT, showcasing their impact on streamlining content creation.Delve into nuanced discussions about AI's influence on the job market, the risks of over-relying on generative models, and the significant societal changes we may witness. BJ offers actionable tips for effective AI adoption and addresses controversial themes like "convergence" and maintaining creativity and diversity in AI.This episode is not just for tech enthusiasts—it's for anyone eager to comprehend the practical, ethical, and strategic aspects of integrating AI into their lives and work. Join Kurt and BJ for a thought-provoking discourse on AI's real-world applications and transformative potential. Listen now for an in-depth exploration of the ever-evolving world of technology and AI! Guest Bio:BJ is an expert in battery manufacturing and AI at Technicity, assisting Fortune 1000 companies such as Amazon and Google in leveraging AI for cost efficiency and innovation. With experience in commercial, industrial, and military applications, BJ brings knowledge to discussions on emerging technologies and their strategic implementation. Connect with BJ via LinkedIn for more insights, though messages are preferred over connection requests.Links:https://www.linkedin.com/in/bjyurkovich/https://technicity.ioBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-inspiring-leaders--2664825/support.
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