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School of Hard Knocks Podcast
Dariush Soudhi | How a Violent Home Invasion Forced Him to Start Over From Nothing & Still Made Millions Again
00:54:49
Dariush Soudhi is a serial entrepreneur who built — lost — and rebuilt multiple companies after a violent home invasion led to a heart attack, frozen accounts, and total collapse. Starting over in Dubai with just $750, he rebuilt from zero through doo...
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- [00:00]
James
We are right now in Dubai sitting with the man whose life story sounds like it was written for a movie. Dariushudi, once a multi millionaire, but then you lost everything in a violent home invasion.
- [00:10]
Dariushudi
They knew what my house was. And I said, if you don't pay tomorrow, we'll kill you and the kids.
- [00:13]
Josh
You've had a heart attack before. What was the biggest perspective change in life after that occurred?
- [00:19]
Dariushudi
I value time so much more than ever before.
- [00:22]
Jack
You had a multimillion dollar empire, lost it all, and you're rebuilding it. What are those principles when you're given a second chance at life that you apply to the businesses going forward?
- [00:31]
Dariushudi
May I share with you what I do? We have time to do this right now because I swear to God, I get excited because I'm not smart, I'm stupid. But I had to do it my own way and learn right? Your first member of staff. I say to every one of them, because you can take this, and I'll help you with it if you wish.
- [00:44]
Josh
You're talking to three guys that are hiring rapidly right now. So this is game for us right here.
- [00:48]
James
If me and you died tomorrow and you had one more guiding principle to leave with the younger generation, what would that be?
- [00:53]
Dariushudi
I think that's a really good question.
- [00:58]
James
What's going on, everyone? And welcome back to the School of Hard Knocks podcast. I'm James. I'm here with Jack and Josh, and we are right now in Dubai sitting with the man whose life story sounds like it was written for a movie. Dariushudi was once a multimillionaire, but then you lost everything in a violent home invasion. Months that followed that, you lost everything. Health, relationships, money. And you didn't just build everything back, you built it back a lot bigger. Came out to Dubai and built an absolute empire. Where I want to start today is I want you to take us back to that night of the home invasion. What really happened?
- [01:38]
Dariushudi
Sure. Well, thank you. Welcome to my office. Great. Great. Welcome to Dubai as well. I miss you guys a lot. Your energy is amazing and your success incredible. So 2008, 2000. I can't. So back long back now. I was at my house. My wife had met someone, my ex wife. We were divorced and recently, and she'd met someone in Dubai and she was living here. I decided to be a single father looking after my kids. And I lived in a townhouse. So there was a bedroom underneath the lounge and the kitchen upstairs, and then the bedrooms further up. So I was on my computer. And it's about 9 o' clock. And I don't like wearing shirts. So I was topless in my house, and there's a doorbell ringing. I'm shouting to the kids. Somebody answered the door, and thank God they couldn't hear it. So I was going down the stairs. I put my shirt on, making sure everything was okay, and open the door, and bang. Men walked into the house. And I knew one of them, and he was one of my franchisees, okay? And they pinned me against the wall, demanding quarter of a million pounds.
- [02:41]
James
How much money?
- [02:42]
Dariushudi
Quarter of a million pounds. And at the time, the guy was, let me cut him, let me cut him. I didn't know what he was talking about. I was so nervous. Then I realized he had a knife to my neck. And he was saying to the guy, let me cut him. Like, cut his throat. And all I could think, James, all I could think was, I hope my daughter doesn't open the door. That's all I could think because I could hear her singing. And I was thinking, I hope she doesn't, because it'll scar her, right? So I said to them, I don't carry this kind of money. So obviously he knew where my office was. They've been stalking me. They knew where my house was. And I said, if you don't pay tomorrow, we'll kill you and the kids. So they left. And I phoned my business partner and he says, call the police. Within 20 minutes, they were arrested. They had my address in the car. They had their fingerprints on the doorbell. It wasn't exactly difficult, but I was worried about my kids because I didn't know who they knew they could send round, right? So I put the kids on a plane that night and I flew them to Dubai. I drove home the next morning. I went. Stayed in a hotel, police escort, packed my 4x4 and I had a. I had three apartments in Spain. And I drove from Manchester, north of England, all the way down to Dover. Cut the train, the tunnel. France, Spain, in 48 hours. I didn't sleep. I was like this. Didn't know what had happened to me. And I never went back to the house. Never been back to the house. And then after a few months, I had a heart attack because. And then when I was on my hospital bed, I was crying. And I wasn't crying because I was worried about death. I was crying that I was on my own and there was no kids around me. They put me on morphine, which is a great thing, by the way. Morphine. I was floating on the bed because they want to relax your Vessels. And I started thinking, I'm actually really not happy. I'm not happy where I'm living. I'm not happy with England. I don't like rain. I didn't like my business partner. I wasn't in an industry I enjoyed. I had health clubs. Nothing I enjoyed. I was just doing it for the money. So I wrote down, if I lived through this and I said I didn't have much chance of living, surviving, what would I do? I said, first thing is, I want to be with my kids and they're in Dubai, happy. I want to be in Dubai, whatever it is, I want to burn my boats. And what are the values that I want in my life, like honesty, communication, loyalty. And I wrote all these down and my principles, and I was very honest. Tried selling my businesses, and I got gazumped because I was very honest. Somebody came and paid me 10% of my deposit for my business. Didn't pay me 90 and said, sue me, knowing it'll take years. So I walked away from everything. The government came after me, the bank came after me. I paid everyone. I was too proud to go bankrupt, which I wish I had done. Kept a lot more money, and I came here with $750 in my pocket.
- [05:46]
James
And you ended up building everything back.
- [05:48]
Dariushudi
Yes. And happily. Happily. I pick and choose who I do business with. Even when I had nothing, I stuck to my guns because a lot of people have desperation, because partners that they don't have the same values and they just do it for the money. But since then, until now, I've kept that hunger for values and hunger for money. Really?
- [06:13]
Jack
One of the people that was there that night was a franchisee?
- [06:16]
Dariushudi
Yes.
- [06:17]
Jack
One of the people closest to you, someone that you trust to do business with when you're rebuilding your empire and rebuilding your life. What did that kind of teach or what? What approach did you take going forward about who you're going to decide to do business with?
- [06:31]
Dariushudi
I think looking back, first of all, I take full responsibility for everything. Okay. I still don't like the guy, but I attracted him in my life. And I recall I was so into growing my business because we run out of cash. It was going so fast. I needed franchisees and their money to come in for me to a scale. And I remember he was like, don't put things in writing. I was like, that's a bit strange, you know, send this to this account. And I was like, the money was so. If I wasn't so focused, the signs were always there. So I decided to avoid Those signs. But now I just step back, take a deep breath, check my values. Is there any signs out there? And if there's none, then I'd start to do business with them. But I. I kind of. If I taken the step back, I should have guessed that they were just not good people, if that makes sense.
- [07:21]
James
I want to go back. You left Iran eventually. You moved to London. The first vehicle that you found was ultimately sales. How did you get into sales, and what did you learn about that in terms of how much of an impact that would have on the success of your business career?
- [07:36]
Dariushudi
Well, I think having a good relationship with the word sales is the first thing, because the moment you pick people, they go, I'm not a salesperson. Right. So for me, it's because I wasn't educated. And the only way I could provide for my family, because I lost my father and grandfather when I was very young. I was told to provide for the family, provide for the family. And I just thought the only way I can provide, I got no education, is to sell something. So I saw Kirby Vacuum Cleaners, because you open the. I don't know. Same in the US but you open your local newspaper, and the first thing you see is double glazing salespeople, Kirby vacuum cleaners, computers. I just thought, that's the job I take. And I got rejected from more. I got fired from more jobs than I can remember. I walked away from more jobs. But along the way, every step I learned. And the reason I succeeded is because I'm enthusiastic about other people, and that's really sales. I didn't know what sales was, but I realized that if you're enthusiastic about something and somebody likes you, highly likely they're gonna find a way to do business with you. And that's worked for me. I wasn't particularly a great salesperson.
- [08:41]
Josh
When you were sitting on the hospital bed after the first heart attack, did you realize it wasn't anything like instantaneous that caused it, that maybe it was like a subtle stress that led up to that moment? Because I feel that there's a lot of people in life that they don't put the priorities forward first about their health or some of the things that matter most to them. And they put business or they put things that in the long run, might not necessarily matter first, and it causes them a lot of stress subtly, and they don't do anything about it. They call stress the silent killer. What do you think it was for you that when you were sitting there?
- [09:18]
Dariushudi
Yeah, I think stress is always. Thank you. Great question. I think stress has always been in my life, but it's that sudden shock of it that was inevitably the cause of my heart attack. But somehow you get used to stress, right? As an entrepreneur, you used to loads of stress. As an employee, less stress. But to me it was the shock of it. But it's like human. If you have prevention, health prevention, it's a lot more difficult to sell than pain prevention because people only act when they have pain, right? They don't think, I'm going to do something now to prevent something. So unfortunately, human psychology, you just avoid it. We're having a conversation before the cameras went on, so I should really still put my health first. But then when you're young, 25, you know, you think, oh, I'm Superman, I can do this, I can have no sleep. I can do this. I can do it. Because you're burning the candle at both ends and people told me, you'll catch up with you. No, not me, I'm Superman. But eventually it does catch up.
- [10:14]
James
One of my favorite quotes of all time is that sick man, once a rich man wants a thousand things, A sick man wants only one thing, and that's their health. Is it even worth it to achieve such financial success? If the downfall of your health, which you're not even focusing on, is ultimately inevitable, Is that one of your regrets maybe is not prioritizing your health at an early age? When you were building your company, was it worth it?
- [10:35]
Dariushudi
I have no regrets. They're all lessons, okay? But even now, I think to myself to have avoided the health issue, I could have had better people in my life. People who add value rather than take away my energy, because I think everything's energy. So no regrets. Balance is the key. You can have it all. I believe in abundance. You can have the best health, best money, everything. It's just that it's out there. People just focus on certain things and not the other. So does that answer your question? I think you can have perfect health and lots of money. You don't have to sacrifice one for the other.
- [11:13]
Josh
I wanted to ask, you came to Dubai with $750 in your pocket. What did you do to build your empire back?
- [11:22]
Dariushudi
What I knew was sales, so I started door knocking. Didn't have a car, and I'll turn around. What happened? I realized that most business have five or six things in common. Okay? And what I knew was the health industry. So there's a couple of streets in Dubai that always have clinics and beauty salons and health businesses. So I Knew that most people didn't invest in their soft skills. So I walk in and I'll say to the owner, I say, do you have your window to your, to the world, is your receptionist okay? When you sit in front of someone, do you close them 100% of the time? But the problem is you're not getting enough people to sit in front of. What if I train your salespeople, the receptionist, and you got extra 30% in business, would you pay me 30% of that increase? I said, yes, if I don't, I'll give you, you know, I don't charge you anything. And it worked. So I worked on the soft skills of receptionist. So I got more people sitting for the click owners. They knew how to close. And then, then they came to me and said, all right, can you do my social media, can you do my website? And then just the business scaled.
- [12:29]
James
You started out building multi million dollar businesses in the uk.
- [12:33]
Dariushudi
Yes.
- [12:34]
James
Lost everything, came to Dubai, built multi million dollar businesses here. I'm curious. Those are two polar opposite countries in a lot of ways in terms of how they're ran the governments. Right. You hear a lot about how the uk, very high taxes, not necessarily as business friendly compared to like a Dubai. We talked about this. The leaders are visionary. They want the businesses to come here and sit, succeed. They want to invest in their people. What did you learn fundamentally about the difference in the way that businesses are set up to succeed in Europe and in the UK as opposed to in the Middle east in a place like Dubai?
- [13:06]
Dariushudi
Absolutely. Well, I felt I was suffocating. I felt in, in the UK I worked 29 days for everybody else, for the landlord, for the staff, for the taxman, for the national insurance, for the healthcare. And then if there was 30 days in a month, I had one day spare. For me, if it was a February, I was screwed. Right. 31 is, I had two days. So it wasn't, you know, every month it was like, here we go, I've got to pay everybody first here. What you earn, you keep, you don't pay taxes. Right. Also what I found that clear skies, the sun shines here every day. It's flat land. I really see the vision long distance. Right before in Manchester, you're in a valley. The most I saw across was trees across the road from me. So lots of things just feel great, you know. And setting up a business takes a week. Yes. And you pay corporate taxes, but then you can get your cost against it so you don't have to particularly pay tax. Right.
- [14:02]
James
What percentage Were you getting taxed in the UK?
- [14:05]
Dariushudi
50, 50 plus VAT value added tax runs at around 20%.
- [14:10]
James
Do you think people should be taxed?
- [14:11]
Dariushudi
I think that's a really good question. Okay. In a true capitalist country, okay, people should pay least taxes. Unfortunately, we still need to have the masses to support the few at the top and we need to pay taxes to support them. So if you're going to create an environment where if you're that 1%, you can earn billions, you have to contribute to the masses who get you there. So if you don't pay taxes, we're just very blessed here that the leadership is very good. But if it was in another country under leadership, they could just take everything and we don't contribute. But when people are treated with respect, they pay the taxes on time. If they treat it with respect, they respect the police, they respect the army, they respect. In England, people throw rocks at the fire, fire brigade when they're driving by, or ambulances. There's no respect for authority because they feel they've been taking advantage of human dignity taken away. Here, you'd leave cash or a key of a car or your wallet. Nobody touches you. In England, I can't put my phone out or have it in my hand because somebody could rob it.
- [15:19]
James
Are people just morally more sound out here? What is it?
- [15:21]
Dariushudi
And here's the thing, people think it's the immigrants in England, it's the immigrants who brought. But here, the country is full of immigrants, right? It's respect. If you treat people with respect, they respect you back. If you take the dignity away, they'll retaliate and then you can call them all sorts of names. But even us was built by immigrants, right? But it's just further generations here. The country is 50 years old, so it's the first generation of immigrants are building it. And I think it's 82% immigrants here. It's the only country where the locals are a minority.
- [15:56]
Jack
It's crazy how different that could be. And I'm kind of curious for you. You had a multimillion dollar empire, lost it all, and you're rebuilding it. What are those principles when you're given a second chance at life that you apply to the businesses going forward?
- [16:11]
Dariushudi
I'm fully responsible for everything. At the time, it was actually not that difficult for me to get up at five, work seven days a week because I burned all my boats. There was no turning back, there was no options, there was no savings. I had three kids who hadn't gone to school for six months. You Know, I lived in a major room. I was a embarrassing. So the drive was easy. Yeah. And then, and then when the money comes in, you got to relax and make sure that you're constantly growing yourself. Does that, does that kind of answer your question?
- [16:40]
Jack
Well, I guess I'm more like asking, like, in terms of like, principles, right? In terms of like, how you approach life, how you approach business. Like, is it, did you work with your team members differently? Did you lead from a different way? Was there a change in terms of like, how you led your teams and built your companies between, you know, prior to heart attack and then after.
- [17:03]
Dariushudi
Great. For the first few years, I was selling my time as a consultant. I'll turn up in businesses, I'll work half a day and go to the next one. And I was constantly in between prospecting and I kept asking myself the question, I'm not ever going to build that wealth selling my time. Right. So for three and a half years, and for two years of that, I was doing visa runs, going to Oman and back. I didn't have enough money, set up a company, and my clients paid me cash checks. So it was really under the radar and desperation. So after three and a half, have you heard of the Muhammad Ali story? Have I told. No, you don't know? Okay, so do you mind if I share it?
- [17:37]
Josh
Yeah, please do.
- [17:38]
Dariushudi
I believe in miracles. I believe in miracles. So I kept asking for three and a half years, how can I build a business that's not relying on my time? I didn't have one member of staff. And here without a location, you can't hire anyone. Without a company set up, I can't give you a visa. So my hands were tied. And then I was researching the Internet and somebody said that Muhammad Ali, my hero of my childhood, has a center called the Ali center in Louisville, Kentucky. And they said he checked it online and he pushes Muhammad Ali's principles. And they're very close to my principles. Find their greatness within. And Dubai and UAE have problems with diabetes because a lot of people are not exercising enough. So I thought, what if I go to meet Muhammad Ali, meet my hero and bring his Ali center here in Dubai? Wouldn't that be a great idea? And I'll meet my hero. I meet Sheikh Mohammed, the ruler of here, and everybody's happy. So I started talking to people and I pitched for two, two years, and I was still doing a one man band business. And I met the last Sheikh and he said, nobody's gonna, nobody's interested, nobody's gonna interest in an old boxer. You're not gonna make money. So I was stuck. But one of my friends said, have you heard of Facebook? I said, yeah. He goes, what? Why don't you open a Facebook page? So I opened up a Facebook page and I sent a heartfelt letter to my friends. And I said, if 50 of you follow me in the morning, I'll continue chasing my dreams. If you don't, I'll forget about it. Posted, went to bed, hundred people were following me. And suddenly this letter went viral. I had like 50,000 followers in 10 days. And three weeks goes by and a phone rings and said, can you be available 9 o'? Clock? So I pick up the phone at 9 o', clock, it's Mrs. Muhammad Ali. And he said, muhammad's heard about your campaign and he wants to support you. Can you meet? He wants to meet you. So I borrowed money, took several flights, went up in Louisville, Kentucky, and I was sitting in a restaurant, sandwich board in the background. I thought, I haven't posted yet, right. Since that one post, I haven't posted to that community. So I took a picture. I said, thanks to you guys, I'm just about to see my hero and I'm going to chase my dream. And 7,000 people replied. Right. So on the back of a handkerchief, I actually wrote down a business plan to open up a social media company. And I was going to charge less than a. Less than a cleaner. Came back. Within one year, I had 300 clients. So. And then I took that and people came and said, okay, I love the way you're managing this. Can you do websites? No clue. So I googled it, took their money, and I hired my first web developer.
- [20:16]
Jack
So you sold it first and figured it out later.
- [20:19]
Dariushudi
Exactly. Never refused the cash.
- [20:21]
Jack
Is that something that you feel like a lot of, like, new entrepreneurs or people who are just getting started, they get it all wrong.
- [20:25]
Dariushudi
Is, yeah, they're perfectionist. Perfect timing, perfect product, perfect this. They don't do any market research. Yeah.
- [20:32]
Jack
And the thing is, you can't eat if you don't sell.
- [20:34]
Dariushudi
Absolutely.
- [20:35]
Jack
And I'm a big believer in the fact of, like, people want to set up the entire back end. They want to figure out, spend all this time with the logo and the colors. And so, guys, none of that matters unless you have clients and customers. Because if you don't have any clients and customers and things.
- [20:53]
Dariushudi
And then you deliver. Right. Because that's your reputation. Right. So absolutely, sell, get the money in, find out how, recruit the right people. So what I did was I was Very aware as I grew. And then people came and started the story how I grew it to an empire or whatever. And I get a bit embarrassed when you say use the word empire because you know, what's it all about? They're all going to die. Right? So I just got. I'm blessed. I feel blessed. So anyhow, we had the websites and people said, we can't find your website. Interesting SEO. So now my son runs one of the biggest SEO companies in the whole of uae. And they came and said, it's too slow. Oh yeah, really? Oh, you need Google. Google Ads. So Now I had four companies and we became Google Premier partners, top 3% in the region. And that's how it grew. Then they needed training, so we got a training school recruitment company and it just grew. But all based on my values. So I have a value book. Even my team members would have started. So these are my values. Can you adhere to them? Not my book itself. It's a value book. Just my principles and values. If they adhere to. And so when I fire people, they thank me. They say, you're right because you told me you had your values and I'm the one who let you down.
- [22:03]
Josh
I want everybody that's listening that doesn't have a company yet, but they want to be an entrepreneur to listen to that. Basically entrepreneurship is you find a problem in the market and you find a way to solve that problem and deliver it at a high level and you can charge a good price for it. And that's how business is made. And so many people are like, man, I want to start my own business. Like, what do you do? And it's just like you just laid it. You started four companies just by finding a problem and they vertically integrated on each other too. It wasn't like, you know, you started doing that and then you did underwater basket weaving, you know what I mean? Like, no, it was one after the other. So it's very interesting. I do have a question though. So you built multimillion dollar businesses and then you did it again?
- [22:47]
Dariushudi
Yes.
- [22:48]
Josh
What are the differences between the first time that you built a multimillion dollar company and the second time you built a million dollar company? What is the two from? Like just something you learned there to like maybe something you did differently the second time around?
- [23:02]
Dariushudi
The first time I got into that market because my ex wife was in that business, so it was just accidentally, I was not interested in health clubs. Right, health clubs.
- [23:11]
Josh
Health clubs.
- [23:12]
James
What exactly does that mean?
- [23:13]
Dariushudi
Okay, when she used to own a beauty salon and in England. The beauty salons were above post offices and villages and stuff like this. I saw an opportunity to have out of town health clubs whereby you can play tennis, swimming pool, creche, beauty salons, spas, squash, everything was under one roof. So I pitched it to her and she goes, I'm not sure she's not a risk taker. So I went and opened this up. I got the lease, it was very expensive, but we had many thousand people go through the door. So he gave her confidence because I'm a hunter, she's a farmer, just like my son, right. So I think in your own business you need a hunter and a farmer. So the hunter goes and has the ideas, take, takes the risk, expands the business and then the farmer looks after the mess, cultivates everything, puts operations, systems in place. So when she joined, suddenly we had like 17,000 members. Yes, they're coming through our doors every. There was a restaurant in there, outdoor pool, indoor pool. And then we expanded, we had seven and we ran them for like 17 years.
- [24:16]
James
How much money were you making?
- [24:19]
Dariushudi
It's a long. Got all I know at the time where my bank accounts froze. I had 3 million in the cash in my account at the time. There was like a Fly on the Wall documentary on me months before, to be honest with you. I got divorced by then and I thought it's a good way to pick up women to get on tv. So they approached me and they said, right, we'll have you on 7 o' clock on Thursday on mainland TV. I was like, okay, then surely, you know, somebody's going to be. Find me appealing. So there was a Fly on the Wall documentary on me for several weeks. Not one person approached me. So the final episode, I went to the club, I was like, okay, somebody's gonna. And this gorgeous girl came approaching me and I was like, it works. This shit works, right? So he came, so. Hi. Hi. Halfway through the conversation, I realized she'd made mistaken identity. She thought I played in some movie. I know it didn't work. So I was like, should I tell her? I told her, she walked off, was like, it didn't work.
- [25:17]
James
You know when Josh, I wanted to go back to Josh, asked you, you know when you had mentioned that one of the people that was in that home invasion was one of your franchisees. And, you know, he was talking about how, you know, that's somebody that you once had trusted, he was a part of your business. The thing that stood out to me about your response to when he asked that was that you said that it was your fault because you let them into that business.
- [25:39]
Dariushudi
Yes.
- [25:40]
James
And what I've seen, seen, just even in the course of the podcast, is I think personal accountability is very important to you.
- [25:46]
Dariushudi
Totally.
- [25:47]
James
Have you seen that the reason why businesses fail is because of the ego of the founder or the CEO running that company and their reluctance to take accountability for the decisions that they made.
- [25:56]
Dariushudi
Also, it could be absolutely. And it could be fear. Right. If I let go, how do I know he or she is going to make right decisions? So what they do is they bottleneck everything. It has to go through me to have the final say because they have the fear of failure. Okay? So what I suggest is right from the beginning, empower your team to make this. So when somebody comes to me, they say, I've got these problems. I say, well, what's the solution? And give me the reason why you come with these solutions. I'm never going to fire you or shout at you, but I'll give you feedback. So right from the beginning, even your first member of staff, empower them. Okay? And what you'll find, they take a little bit more risks because most. I realize most employees are motivated by one thing, and that's keeping their jobs safe, safety. They don't get fired.
- [26:42]
Josh
This kind of plays on the topic of stress. We've talked about stress a little bit here, but I remember Jeff Bezos. He said that because somebody asked him in an interview, they were just like, how do you manage stress running this company? And he said, I'm very good at figuring out what you can and can't control, because the things you can't control, why are you worried about them? You can't do anything about them anyways. But the things you can control, okay, you can at least do something about them. And if you take personal accountability, you're giving yourself like, hey, I can do something about it, because I'm not. If you blame it on somebody else, then you're just like, you're all stressed out. It's like, oh, I can't control this thing because they screwed me over or whatever. But if you. But if you take that personal, you're mean. Like, man, I could have done something different about this.
- [27:23]
Dariushudi
And.
- [27:24]
Josh
And you learn from it the next time, you're not going to get freaked out about it as much anymore.
- [27:28]
Dariushudi
When I go to the west, when I say, like, uk, Europe, what I hear is people complain about taxes, the government, and I'm like, God, they've actually abdicated all responsibility to the government right here. You're just fully responsible I have the best health care, but I've got to pay for it, right? You can have the best cars. You got to pay for it, right? You earn it. Nobody's going to give it to you. So I can't bear listening to people blaming the government.
- [27:55]
Josh
The victim mentality.
- [27:58]
Jack
I love that because people spend so much time worrying about what the government's going to do, the president's going to do, or how the economy's going. And I was like, I don't worry about that at all. I barely even watch the news. I'm worried about the economy of Josh and what I can control.
- [28:13]
Josh
What's like when we have elections in the U.S. it's like, you know, and someone that doesn't have a lot of money, they're quote, unquote broke, right? And they're just like, they're all freaking out about who the president's going to be. It's like, it don't matter if it's Joe Biden or Trump in that office next week or Kamala or whoever it is, you still going to be broke next week. You're still going to be broke.
- [28:33]
Dariushudi
You don't pay taxes anyway. So what are you complaining about?
- [28:35]
Josh
Yeah, until you get up and get after it.
- [28:37]
Dariushudi
But here's the thing. If you actually speak to the billionaires, they're happy paying more taxes, but as long as they know it's going to the right places. Right?
- [28:44]
James
And that's what we've said. That's. That's what we said. Like at the end of the day, like the whole, I think discussion about tax is, you know, making sure that it's going to initiatives to actually benefit the people, whether it's, you know, veterans within a country, homeless people. Right. To actually help people out, contribute to the society. Not everybody wants their money sent to places and to do things that really have no impact, impact on the betterment of their country or themselves as an individual or their community.
- [29:13]
Dariushudi
Do you know how many homeless people are in the U.S. a lot. Have a guess.
- [29:19]
Jack
Okay.
- [29:19]
James
But there's 300 million people in the U.S. i'm trying to think about. I'm gonna go.
- [29:23]
Dariushudi
You gotta go higher than what it is.
- [29:24]
Jack
I think 35 million homeless.
- [29:27]
Dariushudi
Wow.
- [29:28]
Josh
It's probably less than that.
- [29:29]
Dariushudi
500,000.
- [29:30]
James
500,000.
- [29:31]
Dariushudi
It's not that much. I thought it would be more. Right. But here's the problem. It's cheaper to give them housing than look after them on the streets. But why? Why are they on the streets? You haven't have a guess. Because they want to be.
- [29:45]
Josh
Yeah.
- [29:45]
Dariushudi
I was going to say, like it's their choice, right. Homeless, they've got the freedom. They can have excess, drinking everything. But some people just let the set the bar so low they're happy.
- [29:57]
Josh
What's almost like somebody wins the lottery, right? Like a lot of people that win the lottery, they end up going broke because it's like, hey, you got the life changing. You got the life changing money.
- [30:08]
Dariushudi
But like no plan, no clue. Sabotage everything. Yeah.
- [30:12]
James
What are you laughing about?
- [30:13]
Jack
Oh, I just.
- [30:14]
Dariushudi
These resonating, isn't it?
- [30:16]
Jack
I said 35 billion homeless people. There's 35,000. If there's 35 billion homeless people, that has serious problems.
- [30:24]
James
That is reasonable.
- [30:27]
Jack
He was like, go higher. I was, I was like. I was like, like, it's got to be really bad.
- [30:33]
Dariushudi
Where'd you live? San Francisco, Ryan.
- [30:37]
Josh
Downtown. We live in Austin. There.
- [30:38]
James
There is a little bit of a population out there.
- [30:40]
Dariushudi
I know, but there's a lot of alcoholics around Austin. Yeah. Hang around the streets.
- [30:45]
Josh
But it's so true. You know, you look at, you look at like a. You look at like somebody that wins the lottery and they go. They go broke within within couple years. It's like you had all the tools, but they just, they didn't know what to do with it. So.
- [30:58]
Dariushudi
Absolutely. I met Jordan Belford a couple of weeks ago and I don't know if his story he sold when he was 16. He saw an opportunity to sell ice cream on New York beaches. And he couldn't personally cover the whole beach all day long, but he was personally making $2,000 a day in the 70s. And he hired five of his friends and said, look, I'll teach you how to do this. I'll take 10% of your sales. And five of his friends went out there and he showed them exactly how to make $2,000 a day. Four of them came back making $200 and they went home. Only one of them made $2,000 a day. Why do you think that is? And they had the same area of the beach, same business, same prospects, same everything.
- [31:39]
Josh
They just didn't. The people, the four people, they just didn't do the work.
- [31:43]
Dariushudi
They did the work.
- [31:45]
Jack
They'd have a strong enough. Why they have a reason to.
- [31:47]
Dariushudi
When they started, they said, if I make $200, I'll be happy. So the moment they made $200, they packed up and went. The other guy went, no, I'm hungry. I want to make $2,000. So he went and refilled his tray of ice cream several Times. So what happens before the game starts? People decide where they're happy. You see, they've got no plan, no strategy, no contribution plans, nothing. And they get lost. Isn't it interesting? It's all mindset. It's all mindset. People wait for it to come and then change their mindset. No, no, no. You change the mindset and the money will come.
- [32:21]
James
I want to talk about that real quick. Right. You are a modern day gladiator, right? Nobody can argue that. What is kind of that fundamental mindset shifts that you've had with all the adversity that you've overcome, that you would are instilling in your children and just the younger generation in general. What are some of those essential mindset shifts that everybody needs to have in order to become successful?
- [32:41]
Dariushudi
Abundance. Believe in abundance and self worth. There's enough money for everyone. There's enough health for everyone. And self worth because the universe pays you what you think you're worth. So if I say to my students or followers, I say, look at your bank statement. And that reflects on how much you think you're worth in the marketplace. And if it's too low, change, right? But work on your self worth. So I'll give you an example. When I arrived here, I was charging $750 a month to manage people's accounts. Now I charge $10,000 an hour, okay. For my podcast, people are paying me $20,000 per hour, okay. And I'm thinking of raising it. What has changed? What has changed from the Doris that was here 16 years ago to the dervish that's here now? My mindset. Because at the beginning I was like, who would want to hire me? I'm new to the marketplace. Nobody knows. I had more energy than I have now. Just my mindset changed. You would have had a better dog then than you do now.
- [33:42]
James
Would you say that? That's a very big flaw that you see in a lot of business owners is that they don't understand pricing in terms of like, you know, they actually provide a lot of value, but they're not willing to kind of charge high because they think that, oh, it's a competitive market, my competitors are cheaper. When and at the end of the day, if you do have that competitive angle of you're faster, you're better, you're, you know, stronger than the people, your competitors, then by all means do that work with the right clients.
- [34:08]
Dariushudi
There's not. You're absolutely right. There's not one industry that I've seen that's not competitive. And the most common thing people say to me is that I'm in a competitive industry. I said, well, name me one that isn't competitive. Right. But make your. Why, what's your unique selling proposition? How much big problems are you fixing? And that problem, how much is it costing your prospect? Right. And if you're going to save them that money, charge accordingly. Not because you think I'm worth a hundred dollars, So I charge $100. And you find out that somebody is charging $10,000 for the same solution.
- [34:42]
James
It's like, hey, yes, the cost is $10,000, but the cost to not have this is you missing out on making 100 grand from what you could potentially what we can implement in your business, whatever it may be, whether it's a product service, you know, consulting, whatever it may be.
- [34:57]
Dariushudi
Absolutely. I'll give you one example that I went through, if you don't mind.
- [35:00]
Jack
Yeah.
- [35:01]
Dariushudi
I was in Dubai and we had this kind of well known marketing company in our agency, online marketing agency. And a deal came from one of the rulers sons on the table. And I know they have the pockets, okay. So I got my cost and I multiplied by literally 15 what I normally charge. I thought they got deep pockets. 15 times in, right? And I put the proposal forward and it came back rejected. So the proposal was too good, but we're rejecting it. It's really good, but we're rejecting it. I said, why? Because you were too cheap. Can you believe it? And they hired an Italian company who had the branding. They didn't even have a presence in Dubai because the deal was so lucrative. They opened their office and started trading here. After a year they got fired. But the point is that sometimes the sizzle is really, you know, if you're.
- [35:53]
James
Charging cheap, it's perceived as low value.
- [35:55]
Dariushudi
Yep.
- [35:56]
Josh
The best clients want to hire the best vendors.
- [35:58]
Dariushudi
They don't even care about money. Some of the best. Now here's the thing. If you're dealing with a business who's going to give you free 15% of their income to help them grow, they're going to be on your case. But if you're dealing with a larger company, that is a minute percentage, they're not going to be on your case to let you go. Right. Breathe, do well. Sometimes what I say is never make a business decision based on your current financial situation. Base it on your values and they will come. And then when you get rid of that, one of the strongest look this true, right? Biggest things I learned was I fired my shitty clients. I fired the clients who couldn't afford to pay me more. And suddenly the phone started ringing and I've done this several times the last 16 years and I'd rather deal with the billionaires and billion dollar companies have massive impact and the small ones are on your case all the time and it's suffocating you, blocking the energy.
- [36:51]
James
You know, you've got the fifty thousand dollar client which they send the money they let you implement the 500 client is, you know what I mean?
- [37:01]
Dariushudi
It's insanity oxygen to their business. Right?
- [37:04]
James
Yeah.
- [37:04]
Dariushudi
He said, look, I respect you but we moved on. Now at that time I needed you, but right now we moved on and I bless you.
- [37:11]
James
So I just want to kind of clarify and emphasize this, but that one scenario when you kind of had that deal potentially with the government or you know, the family that was involved and they ended up going with that person because you were too cheap, was that when it clicked for you that like from now on I'm never going to, you know, try and have the mentality in business that oh, I'm going to charge market value or below to kind of get competition. You're like, no, I'm going to charge at a premium and provide the right services. Was that when it clicked for you?
- [37:38]
Dariushudi
Indeed. And also what clicked was that the sizzle sells. So what I need to do is I need to focus on my own branding, what you've done. I need to make sure I have better followers and when somebody goes on my social media, they kind of get what I do. Yes. I start talking about the clients and the positive impact of it had on their business. So obviously somebody along the way somebody checked and I thought, well that seems really good, but it's a bit of a risk. But these Italian companies seem really good, so let's go ahead with them because money's not an issue. We just don't want to get fired making a wrong decision.
- [38:07]
Jack
I think it goes to show you that perception really is reality. And if you can control the perception, especially nowadays, you can unlock the door. Door for endless opportunity. And that's why I look at like personal branding, especially in today's day and age where the business card is dead, but your social media profile, how you present yourself online is the new digital business card.
- [38:29]
Dariushudi
You're 100% right. I tell you, everything I say is practical. It's through experience. Because I'm not smart as you guys, I'm nowhere near smart as you guys. So you guys will be billionaires when you're my age. What I notice is is that before I had a social media presence. People you say, how much do you charge? And I have to justify. Now they come and say, can I afford you? So they're approaching the same, but the way they approach has changed. So now they're saying, can I afford you? It's a different conversation they're having to justify yourself. So what I say now, if you're having a conversation where you're justifying what you do, it's the wrong conversation.
- [39:02]
Jack
I also think there's a lesson in there as well, is that if you don't charge a premium in what you're doing worth, you can't hire great talent, because great talent also want a great career, a great income, and you can't hire great people if you're not making any money.
- [39:18]
Dariushudi
You pay peanuts. You get monkeys, Right? Absolutely. Yeah, absolutely.
- [39:23]
Jack
And I think that's just like one of the things especially, like, we've learned is, like, I mean, this past year, we've gone from, I don't know, maybe we had 10 people at the start of the year. Now we have over 50 to 50 team members.
- [39:31]
Dariushudi
Amazing. I'm proud of you.
- [39:33]
Jack
And it's just like, so many lessons have been learned along the way of just like, of course. Like, I think one of the biggest ones you talked about is, like, you can't do everything yourself. Like, as the owner, I feel like so many people become the bottleneck, and it's like you literally just have to pour into other people to be, hey, I'm gonna be the visionary, and I can kind of pour into you. But, like, if the decision is waiting for me, I'm the problem.
- [39:55]
Dariushudi
Yeah. And also, often the problem is that they want people to be as good as them. So I say just the most you're going to get is 80% as good as you. But if you get somebody who's as good as you, they're going to be your competition. So don't ever wish for that. Right. So be happy with 80% put systems in place. But look at this country. I was thinking, you know, it's got the best airline, best phone system, Internet system, best highways, best police. It's got everything. And one man started it all, right? One man's vision when he was just desert. Right? But what he's done is recruited well, and he's got really great people he can trust to monitor the performance.
- [40:32]
James
I want to. I want to challenge you on that one thought that you had about getting people 80% as good as you. And my thought process being that. Do you think that the Issue with that is that if you get somebody that's 80% as good as you and then they want people, now they're in charge of hiring or expanding their team. They want people 80% as good as them, well then that's 60% of you. Before you know it, you've got D's and F's in the company. Do you think that there's some level of degree when you're building a business that even though you mentioned that even if you get that person that is as good as you, the competition, does that help fuel the company and grow more or do you kind of still kind of believe in the idea of you still want to be the person who's the guy that's the best at what he's doing in the company? I'm just kind of curious to get your thoughts, philosophy and perspective on that.
- [41:19]
Dariushudi
There's several answers to that. First of all, I will always have somebody independent recruiting. I won't have my team leader recruiting so they will get diluted. But if there's somebody independent like a HR department or HR person or your wife or girlfriend doing it, they will always get that 80% max. Never recruit based on CVS because all CVs are lies. So what I do is I recruit on motivation. Do they have drive? Do they, Are they optimistic? Are they happy people? Yeah. And then I set up a seven step recruitment process and I did very well doing this in this country that only hires motivated people. The seventh step is the cv.
- [42:01]
James
What do you mean by cv?
- [42:02]
Dariushudi
Cv your resume.
- [42:04]
Josh
Okay.
- [42:05]
James
That's right.
- [42:05]
Dariushudi
If job experience can you do it because somebody's motivated, you can do teach him anything.
- [42:09]
James
And do you think a lot of the resumes just all bullshit?
- [42:12]
Dariushudi
I've never seen anyone that says I've got fired. Have you ever seen a resume that said I got fired? Have you ever seen a resume where it says I had my hand in the till and I got caught or. Yeah.
- [42:20]
Jack
If there's one thing I've learned through hiring is that anyone can be present themselves. Well, they can talk well. But the moment you give them a technical part of the interview, it really explains exposes who's all talk and who can actually do the job well. Very interesting.
- [42:39]
Dariushudi
May I share with you what I do? We have time to do this right now, okay? Because I swear to God, I get excited because everything you're going through, I learned my. Because I'm not smart, I'm stupid. But I had to do it my own way and learn right.
- [42:51]
Josh
You're talking to Three guys that are hiring rapidly right now. So this is a game for us right here.
- [42:56]
Dariushudi
So what I decided to do is recruit only superstars. So I place an ad based on emotions, not job responsibilities. Pretty much everybody can post and do it stuff these days. Yeah, even my 8 year old does this now, you know, so, so what I do is I place an ad somewhere, wherever it is and it says based on the values that I'm looking for. So automatically I get 20 times more incoming calls than I would if it was based on responsibilities. Right. So the, and the job title is looking for superstars. So my receptionist is trained and when the phone rings and it goes, what makes you a superstar? Straight away. And if they don't know you put the phone down. Right. So what you want is people to say, I was thinking about that. All they have to do is repeat the fucking job description. Yeah, it's that initiative, isn't it? Yeah. I'm the person you're looking for because I'm this, this, this, this, this. They get into Instagram, I'm good at.
- [43:50]
Josh
Running ads, I'm good at like, I'm the best at building website. Yeah.
- [43:54]
Dariushudi
But the thing is, you want to say that, you want to say I'm looking for honest, driven, hard working, happy. The values that makes you look forward to seeing them every day. P.S. we're looking for web developers. That's all you want to say, right? So the phone rings and you say, right, okay. Then you have an interview with James Tomorrow at 9 o' clock and you tell 20 people the same thing. Okay. Because often when you have a one to one interview, guess what? They've practiced the, the questions you're going to ask them, they know what they're going to say. So it's just you're all going and you're thinking, oh God, I got six of these today. And it's been proven that most people recruit the last person they've seen because they can't even remember the morning guy. Right? So, and then remember, oh, he spoke good English and he was presentable. These are the way to recruit someone. You wonder why it went wrong. Okay, so 20 people show up. Now if you imagine 20 people supposed to show up, three don't. So 17 show up. And what I do is I have my receptionist as a spy and I have a spy in the 17, okay. And I run my interview late by 15 to 20 minutes. So I monitor how they behave when things don't go according to plan. And then after a while, sitting in a dentist chair, they're all looking at each other like everybody's asking for James at 9 o', clock, right? This must be a group interview. 30% freeze. Because they don't like change, right? So by the time I come in or James comes in, you've already eliminated 50% of the people because they have the wrong attitude. So I come in and I get them to interview each other, because when they interview, they're ready. But when they say, right, ask yourself an interesting question. And you won't believe how many people can't ask one question. You're a natural, right? You go bang, bang. They get rebuttal. Bang, bang. Yes. But most people can't even ask one interesting question. Like somebody says, are you happy in Dubai? I mean, that's not a good question. Right on. Hello. Yes. So you want somebody. And then what I'll do is this goes on for about 20 minutes to half an hour. And some of them, like, ask a question. So what are you like? Well, I'm really moody in the mornings. And they realize it's an interview. Okay, so you're picking up on it. So end of the day, end of the 20 minutes, this piece of paper in front of them, I said, listen, my decision is just one of 18 people, right? So before you leave, write down who you would interact with, interview, or who you would hire if you were in my position. And then when they leave, you see how many people voted for who. And then you want James to write down me, Right. And what's incredible, that most people vote for somebody else to be hired. And you want that superstar to come back.
- [46:21]
Jack
One of the.
- [46:22]
Dariushudi
I'm sure you say 17 hours, right? And all in 40 minutes. And by this time, they're all thinking, fuck, I want to work for these guys. It's really interesting what they're doing.
- [46:31]
Jack
I'm sure you have a system now, but it probably didn't start out that way in terms of, like, you were value you hired off of values. If there's one thing that I've learned is that mold spreads. And if someone's a superstar.
- [46:43]
Dariushudi
Yes.
- [46:44]
Jack
They're gonna, you know, someone's gonna be like, you know what? I need to work like that. You know, they're gonna feel empowered. But also someone's. Even if they're a superstar, they're great at their role.
- [46:52]
Dariushudi
Most people are lazy. Most people go to the lowest common denomination. So what I do is most people think, okay, then he's got a bit of an attitude. I can change it. Cut it. If you find yourself motivating Someone, they're the wrong people.
- [47:06]
Jack
Well, because what I was going to ask you is have you ever had a scenario within your company or companies where someone was great at their role but they weren't a culture fit and you had to let them go?
- [47:15]
Dariushudi
Yeah, all the time. All the time. And I can't sleep at night because I'm a nice guy and I care. But end of the day I have a responsibility to other members of staff. I have a responsibility to shareholders. And because I always had kids from a young age, I'm responsible for my kids inheritance. So it makes the job easier, but it always hurts. You're always thinking and then what you find is very next afternoon they found a job somewhere else. You're thinking, all that worry, all that sleepless night because they don't want to hurt their feelings. They don't give a shit anyway. They go. They go. So cut the cancer, Quick hire, slow fire, fast. So what I do, if you don't mind, I say to every one of them, because you can take this and I'll help you with it if you wish. And it's really unique. I opened up a recruitment agency based on this recruitment, right? And I was charging $2,000 for an hour and I had agents all over the place recruiting for people. When Covid struck, I just downsized. I thought, I don't want to handle all these people. So what happens? I say in an hour we will call you and let you know if you got to the second stage. So what you find is 17 people go downstairs and have coffee together, right? And they're waiting because when you go for a job application, they may not even respond to you. How many times they say, we'll call you back. Email never comes. But because we're showing respect, within one hour we call them all. And I reject every one of them. You won't believe how many of them don't answer the phone. Do right. I'll call you in an hour. And the phone rings, are not answering. Hello. Right. It's really crazy. So what do I say? I reject them all. I reject them all. But I want the one who says, questions me why I thought I did really well. I said no, I'm just teasing you. You qualify for the next second stage because you want that person who has an oomph about them and never quits. Right Then I'll talk about other stages later. But James, please.
- [48:58]
James
Yeah, one, one thing that you had mentioned, I think a couple times on the podcast was that you don't consider yourself to be a Super smart person. And what I've noticed with a lot of the billionaires that we've interviewed, some of the most successful people is they know themselves that they're not super smart. Right. See, students end up running the world. We all hear that. Why do you think that is? Why do you think it is? People that aren't necessarily the smartest book smart people. And I think what it is is a lot of the A students, they go off and become a doctor, engineer, maybe make a million dollars a year, but the people that you oftentimes see create massive companies. We're not necessarily the smartest in school. I want to get your take on. Why do you think that is?
- [49:43]
Dariushudi
I think, by the way, you've integrated a lot more billionaires and millionaires than I have in my lifetime. What I think is that they can see the bigger picture. So gladiators, they were born slaves, but the more battles they fought in bigger crowds, they eventually they were set free. And not much has changed. Now, 2,000 years later, Bill Gates became the richest man because he put PCs on every desk. Tom Cruise earns the most amount of money because he has bums on seats more than any other. So they have this bigger picture. Poor people have limited belief, right. They can't see. I'll give you an example. Me, I was selling call center dialing systems in the UK and I found that prospect and he sold. He was selling kitchens, okay? And Scotland, are you familiar Scotland, it's like a north of Donald Trump's got some golf courses there. So he's north of England and there's like, I don't know, 4 or 5 million people live there. This guy had already contacted every household three times from his call center selling kitchens. And I came home thinking, what a stupid business, right? You've already saturated. You called everybody. He sold his business for £350 million. And I thought because he has a bigger picture mentality, he sees the bigger picture. I was limited, thinking, well, you called the guy, he's not going to buy a kitchen again. But he just kept calling and calling. And it's numbers. They see the numbers, they see the bigger numbers.
- [51:12]
Josh
So you've had a heart attack before. What was the biggest perspective change in life after that occurred?
- [51:21]
Dariushudi
I value time so much more than ever before. I think I used to piss time away. Yes. Now I just don't say yes to everybody before I say yes. I want to see what the agenda is. I was available to everyone, but now, as I know that there's no guarantee for tomorrow. I Make it count, right? I make it like today I valued this. We did this last minute. I had to chop, chop and change things. But I value this more than anything today. So yeah, spend the time wisely. And what you find is that Bill Gates and all these people have the same time as us, but they just fix bigger problems in that 24 hours that they have than most of us do. It's how we spend our time.
- [52:02]
James
Love that. We like to end these podcasts off with two questions for our guests. This was beautiful by the way. But you know, Darush, say it again.
- [52:12]
Dariushudi
It's okay, I'll take that.
- [52:13]
James
I don't want to. Darush, I don't want to mess it up. If me and you died tomorrow and you had one more guiding principle to leave with the younger generation, what would that be?
- [52:22]
Dariushudi
Leave a amazing legacy. Because my success is that how many people turn up at my funeral because then my kids will see it and they go, actually, I better not let his legacy down. I better do his right principle to the right things. That's what I would do.
- [52:38]
James
On that note, sets us up for the perfect final question for those people.
- [52:42]
Josh
That attend that funeral. How do you want to be remembered?
- [52:46]
Dariushudi
Biggest heart. He lived his life. Although he had heart attacks, although he got screwed, he got taken advantage of, lied to, cheated on. He never had a closed heart because I rather have an open heart and have it kicked and have a closed heart and never live life.
- [53:01]
James
Beautiful. This is a beautiful podcast.
- [53:04]
Dariushudi
I love you man.
- [53:04]
James
I want to just appreciate you letting us come out here and get to see you in Dubai again really made our trip. So for everybody that's tuned in right now, guys, be sure to like and subscribe for amazing content every week because we're not going all over just the United States, but all over the world to bring you guys, the biggest business owners, multimillionaires, billionaires, to give you guys the advice in the game on how to build million dollar businesses and do yourself an even bigger favor. Guys, if you go down, click the link in the description of this video, you can become a member of the number one entrepreneur community in the entire world where you get direct access to multimillionaires and billionaires. Every week on live calls that we host where you ask your questions to eight, nine and even ten figure entrepreneurs. They give you the blueprint and the game on how to scale out in today's world, how to invest, how to make your money work for you. You don't want to miss out. And lastly, got to give a Shout out to the man right here. The Modern day Gladiator.
- [53:50]
Dariushudi
Thank you.
- [53:51]
James
I can't wait to check this one out because this. Because here's the thing. You know, the book title is the Modern Day Gladiator, but it was written by Modern Day Gladiator. Thank you. And any. Anything else coming up to check out for everybody to know.
- [54:02]
Dariushudi
Thank you. First of all, if you don't take, you guys are busy, right? But you took the time to come here and you had no idea that my podcast I aired with a million subscribers and gone Emirates Airlines with a million views a week, right? So if you don't step out that comfort zone, if you don't, if you don't go out there and take action, things like this don't happen. I love it. Finally, 75% of my followers are women. So you think gladiators, you think it's macho men killing people, right? Unfortunately, the men have egos. They don't need to learn. So what I suggest is kill the ego, the viewers, and listen from people who've done it, been there, got the T shirt, you save yourself the health, you save tens of years of heartache. Learn from the masters. I love it. That's what I would say.
- [54:46]
James
With that being said, we'll see you guys in the next episode.