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School of Hard Knocks Podcast
Myron Golden | You’re 60 Minutes Away From NEVER Being Broke Again!
01:05:13
Myron Golden is a renowned business consultant and sales strategist known for turning content into cash flow through offers, authority, and value-based selling. In this episode, he breaks down why income follows value—not effort—why “time is money” is...
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- [00:00]
A
We've been able to interview over 40 billionaires in the last four years. Over a thousand millionaire interviews. Myron golden is the most viewed video in School of Hard Knocks history.
- [00:08]
B
Wow. Absolutely.
- [00:10]
A
Over 100 million views on one platform. We didn't even know videos could get that view.
- [00:14]
B
Exactly. I've never seen it happen before.
- [00:16]
C
One of the fundamentals that I love is that people hate to be sold to, but people love to buy.
- [00:21]
B
I've heard that phrase that people love to buy, but they hate to be sold. I don't really agree with that. I believe that people love to buy, but they hate to be convinced. Selling is persuasion. And persuasion, hear me now when I say this, persuasion is the opposite of convincing. What do I mean?
- [00:33]
D
Myron, you also said that you not only believe in God, but you trust God.
- [00:38]
B
Control is an illusion, and gratitude is something that everybody can afford, but so few people are willing to pay for. I get it. Yeah. We work hard and we have character and we do tell the truth and blah, blah, blah. But God blessed me to be able to be aware enough to do that. It's all a gift.
- [00:53]
A
Myron, if me and you died tomorrow and you had one last message to leave with the younger generation, what would that be like?
- [00:59]
B
I'm not usually speechless.
- [01:05]
A
What's going on, everyone? Welcome back to the School of Hard Knocks podcast. I'm James, and I'm here with Jack and Josh, and we are out in Tampa, Florida, for a legendary episode with Mr. Myron Golden. Okay. Myron has become one of the most renowned business consultants throughout the world. He's mastered sales, he's mastered marketing, right from the trash man to the cashman. As you all know, he's made millions of dollars throughout his career. And a fun statistic for everybody watching right now. First of all, a lot of you are seeing this on YouTube, but this is our first ever live podcast.
- [01:34]
B
Oh, wow.
- [01:35]
A
I didn't even know we had a live audience today. And we do. We got some heads over today.
- [01:38]
B
We got some folks in here.
- [01:39]
A
Let's go.
- [01:39]
B
Let's go. Make some noise. Make some noise.
- [01:42]
A
So it's only right at the School of Hard Knocks podcast. And on the School of Hard Knocks, I got one rule for all my interviews. There's no holding back. We're going to get.
- [01:50]
B
We don't mess around. Yeah, we'll mess around.
- [01:52]
A
Absolutely not. And another fun statistic is, so you know, the three of us, we've been able to interview over 40 billionaires in the last four years, over a thousand millionaire interviews, Miami golden is the most viewed video in school of Hard Knocks history.
- [02:05]
B
Wow. Absolutely. Wow.
- [02:07]
D
And you can. What is it? Over 106 million views on Instagram alone.
- [02:12]
A
Over 100 million views on one platform. So. And like we said the second time, the second time I saw you, we didn't even know videos could get that.
- [02:19]
B
Exactly. I've never seen it happen before. Exactly.
- [02:23]
A
Myron, where I want to get you started today is, you know, obviously you became wealthy because you mastered a certain set of skill sets. But one of the most fundamental beliefs and mindset shifts that you had is that you become rich when you realize that income does not follow effort, rather the value that you create. Okay, a lot of people think that, man, you can get rich through hard work. Well, there's a lot of people that work hard and they work at a fast food restaurant. When did you have that fundamental realization and mindset shift happen in your life?
- [02:50]
B
Oh, it probably happened when I was reading a book. Which book? I don't know. I've read thousands. But I was reading a book, I'm sure. And I realized or probably heard Jim Rohn say that profits are better than wages. I was like, profits are better than wages. I like that. And he said, you can. You work on your job to make a living, but you work on yourself to make a fortune. And I said, I know how to. I can work on myself. And so that's where that realization came from. It came from me exposing myself to people who knew things that I had not yet discovered.
- [03:26]
A
So proximity was important.
- [03:28]
B
Proximity is important. And proximity can happen in many different ways. It can happen like, these folks are here to watch us have this conversation today. It can happen when you read a book. It can happen while they're watching a podcast. Like, people are watching this podcast right now. So proximity. We have more access to proximity in 2026 than the human race has had in the history of the world. So everybody has access. You know, I like to share with people. You don't lack access to abundance. You lack awareness of the access you have to abundance.
- [03:57]
A
But let's talk about this, right? Because, you know, we interviewed Robert Herjavec from Shark Tank, who a lot of people are familiar with. And I asked him the question, I said, robert, what do you think is more important, what you know or who you know? And he said that, you know, some of the most BS advice that people will give is that who you know is more important because hyper successful people are not going to give you the time of day. They're not going to spend a Ton of time around you, and unless you have something that you can offer to that person. Right. So how would you recommend going about getting access to that proximity with people? You know, obviously a lot of it can be through money means. But are there any other ways that you would look to attach yourselves to the right people?
- [04:34]
B
Like how the first and foremost, most important way to have access to anyone is to seek to serve more than you seek to be served. And what does that mean? That means you have to get your mind off yourself. People who have a hard time selling, they can't sell because they want to make a sale so they can make some money. If you want to sell something to somebody because you have something that's going to change their life and you want to get that transformation to them, that feels very different than, I hope this person buys from me so I can buy the next thing I want to buy. So thinking from the marketplace, how can I serve this person? How can I make this person's life better? Is the best way to get access to anyone? Because people can feel your vibe. There's a scripture that says. There's a scripture that says, as in water face answereth to face, so does the heart of a man to a man. What does that mean? That means just like when you look in a bowl of water, you can see a reflection of your face when you're talking to somebody, you're actually reflecting to them who you think you are. So you pick up vibes from people. You can feel whether somebody is trying to work you or whether they really care about you. And so care about the people you talk to, care about the people you engage with, care about the people you interact with. And that will help you take your life to another level and give you access.
- [05:51]
C
One of the fundamentals that I love is that people hate to be sold to, but people love to buy. And one of the things that I feel like when people approach sales is that they come from a problem of just trying to push their product or service onto someone else versus asking questions and trying to be of servitude to that other person. With that being said, what is one of the fundamental things that you feel like people, when they're approaching sales or are learning sales, that they get wrong.
- [06:18]
B
And I've heard that phrase that people love to sell, they love to buy, but they hate to be sold. I don't really agree with that. I believe that people love to buy, but they hate to be convinced. And there's a difference between selling and convincing, because selling is not convincing. Selling is persuasion. And persuasion, hear me now when I say this, persuasion is the opposite of convincing. What do I mean? Convincing is when I attempt to get you to do something I want you to do for my reasons. Persuasion is when I help you make a decision you already desire to make for your own reasons. See, I don't have to push anything. The reason I don't have to push anything is because I woke up one day and I realized, and I don't know what day it was, I woke up and I realized it. But I woke up one day and I realized that there are already thousands, tens of thousands, hundreds of thousands, or millions of people in the world who would love to buy what I'd love to sell if they only knew I existed. And so, while most people who are in sales are looking for somebody to sell something to, I'm always looking for ways to make myself more findable for people who already want to buy what I already want to sell.
- [07:24]
D
Because it's almost like you could make the best burger in town, but if nobody knows you have the best burger in town, you don't have the best burger in town.
- [07:30]
B
Right.
- [07:31]
D
There was one also thing in the interview with James, the first one that we did, you had mentioned that broke people, they trade time for money. But wealthy people, they create offers in order to buy the things they want 100%. What do you think the most fundamental thing that people get? Like, the average person that's working, that they get wrong about wealthy people as far as like, hey, I want to buy this, so I'm going to create an offer, make this revenue, and I can go buy it. Versus, like, I'm going to trade my time for money.
- [07:59]
B
You want just one? One is that they believe the lie that time is money. Time is not money. Time is infinitely more valuable than money. If you run out of money, you can always get more money. But if you run out of time, it's game over. You don't get any more time. So time is more valuable than money. But if you believe that time is money, you will trade a whole bunch of your time for a little bit of somebody else's money. And you will waste a lot of time to save a little bit of money. But when you realize time's more valuable than money, you'll use as much of your money as necessary to buy back the rest of your life. So, like, when I buy something, it doesn't matter whether I'm buying a bottle of water or I'm paying for a trip on a private jet or I'M paying for an outing on a yacht or if I'm paying for a world class vacation, to me, everything costs the same amount. No, that can't make sense. No, it can't make sense. Well, the reason it doesn't feel like it makes sense is because most people pay for things with money they exchange their time for. So they feel like they're paying for everything with their life, because they are. But I use my creativity and I have an infinite capacity for creativity. So when I want to buy something, I literally create something that somebody else will value enough to pay me for it. And then I make an offer to pay for that thing. That's how I pay for everything. But the reality is everybody pays for everything with offers. It's those of us who know it who make the best offers and make the most money. Because the reality is at your job, you made an offer, I'll work for you for this amount of money. And they made you an offer. If you work for me, I'll pay you this amount of money. Everybody's making offers whether they know it or not. But if you learn to know that you are making offers, it'll change your life for the rest of your life.
- [09:38]
A
I want to go back to the actual turning point in your life when you kind of came to this realization that I'm not going to get rich working for somebody else. For the viewers, for everybody that's watching this, either in person or even at home on YouTube or whatever platform they're going to end up seeing this on. Could you kind of tell us a little bit of like the history of your career? I know that, you know, you worked some jobs, you worked in telecommunications. Like what was kind of the history and the turning point for you and going all in on entrepreneurs?
- [10:02]
B
It actually started when I was a teenager, before I even was really working full time. I mean, I had part time jobs as a teenager. But it happened one day when my dad came home from work. He said, I'm never working for anybody again. I'm like, what do you mean you're never working? He's got seven kids like me and my six brother. What you mean you ain't working, bro? You won't take care of this, right? I didn't say that because I didn't talk to my dad that way. Otherwise it would be one of my brothers talking to you right now, right? Okay. But I'm like, what does he mean he's not doing this anymore? He said, I'm just working for myself from now on and I'm like, you can do that. You don't have to have a job. And so I saw my dad start working for himself. He was a plumber. Start working for himself instead of working for other people. And when he started working for himself, he started making way more money and working way less hours. I'm like, oh, you don't have to have a job. That was when it first occurred to me. But I didn't know that I wanted to be an entrepreneur. I didn't even know the word entrepreneur. But when it first occurred to me that I could get rich as an entrepreneur was when I went to an Al Williams opportunity meeting, which was a network marketing company that sold insurance and Investments. An Al Williams opportunity meeting in Lowell, Indiana, when I was 25. Shortly after, I got married. And I met a guy in 1985, if you can imagine this, in 1985, who was making $10,000 a month when $10,000 a month was a whole lot of money. I'm like, and he wasn't particularly talented, and he wasn't particularly, like, charismatic. He was just a regular guy. I'm like, this guy's making 10,000amonth. I know I'm about to get rich. I'm serious. That's really what I thought. Little did I know. How little did I know until I attempt. I went into that field, and I, you know, I was in financial services, and I was terrible at sales. It took me a year and a half to make my first sale in that company. But eventually I became the top salesperson in our office, et cetera, et cetera. So just. Just the idea of being able to go out and have a conversation with somebody and create cash flow from a conversation versus, you know, hammering a nail or digging a ditch or shoveling whatever. Like, I can have a conversation with somebody and get paid. And people think that's hard. People are like, sales is so hard. You know why you think sales is hard? Because you've never done anything hard. I've done so many hard things. I know talking ain't one of them.
- [12:25]
A
Another reason why people think sales is so hard is because they're terrified of rejection. I'm curious to get your perspective on this. Right. We recently did a podcast with a very successful Dallas entrepreneur that sold a roofing company for hundreds of millions of dollars. And he said that you got to stop thinking about rejection and taking it personally. They're not rejecting you. They're rejecting your offer.
- [12:42]
B
Right?
- [12:42]
C
Right.
- [12:43]
A
So for you personally, how did you kind of transform your mindset to handle rejection and Kind of turn that into fuel to keep on pushing through.
- [12:51]
B
That's a great, great question. So, because I. When I was in AL Williams, actually, even before I started making any money, I learned a principle from a guy named Hubert Humphrey, who is the number one income earner in that company. I learned a principle called the law of averages and the law of large numbers. So the law of averages is everybody who sells anything has an average. If you talk to 10 people, maybe your average is four. You make four out of 10 sales. Maybe your average is one out of 10. Maybe your average is one out Of 30. Doesn't matter. But you have an average. Most people who are in sales never talk to enough people to figure out what their average is. Right. All right. But you have an average. And so let's say you can make four sales out of 10, and I can only make one sale out of 10. If we have a sales competition, I can still beat you because you talk to 100 people and sell 40. But I talk to 500 people and sell 50. Because that's the other law that I learned when I was in A.O. williams. It's called the law of large numbers. And if you apply the law of large numbers to the law of averages, anybody can be successful.
- [13:56]
A
That's why they say that volume negates luck.
- [13:58]
B
Boom. Indeed.
- [14:01]
D
Yes, sir. And, Myron, in the interview with James, you also said that you not only believe in God, but you trust God. And something that I've noticed in my life is when my habits are in line with my faith, things just tend to go right versus, like when, hey, I'm getting too busy on a Sunday and I'm traveling and I'm not able to, you know, make it to church or, you know, there's a day where I'm busy and I don't get into the Word. You know, I just tend to things when those habits are not in line. Things don't always go the right way for you. Where did you learn that foundation? To not only believe in God, but to trust God.
- [14:37]
B
So I was 16 years old, people say when I found. I found the Lord. I didn't find the Lord. I wasn't looking for him. I was not. He was not on my agenda, right? But when I came to Christ, I was 16 years old. And I had never read a book before in my life other than a karate book or a comic book, because I love karate. And comic books are easy to read. Just keeping it real. And my friend who is also. Who is a year ahead of me in school, who Shared Christ with me. He said, now you need to start reading the Bible. I need to what? This big, thick book with no pictures, little bitty words, two columns. I need to read that. Yep. Well, okay. I'm in. That's what you got to do when you're a part of this thing. I'm reading the Bible. So I started reading the Bible, and I started. I didn't know what to expect because I had never read it before. And when I started reading the Bible, I found something that shocked me. I found that the Bible is not about religion. It contains religion, but it's not about religion. It basically gave me practical stuff I could do to make my life better. I'm like, this was in the Bible the whole time I'd been going to church my whole life. How come nobody ever talked about this stuff? Right? And so that's what I was thinking when I started reading the Bible and I started applying those scriptural principles to my life. And every area of my life that I applied the Bible to got better. Like, not a little better, not kind of better, sort of better, but exponentially better. My relationships with my brothers got better. My relationship with my parents got better. My relationship with money got better. Everything got better. And so when I say I trust God, I don't just trust God. Oh, yeah, you trust God because you're a religious person. I'm not even a religious person because to me, religion is a bunch of rules that people made up for you to appease God. I don't need to appease God. God's already appeased God for me. And so when I say I trust God, it means I believe that the Bible is the inerrant, accurate, literal word of God. And I take it literally and I take it seriously, and I do my best to apply it to my life.
- [16:37]
D
Is there an example of a scripture or a time or situation in your life where you were like, hey, I'm trying to make a decision about something, and you went to the scripture and you saw something that you. You were like, oh, man, this is helping me get the answer. Like, you were able to almost check your business decision, your business decision against something that you read in the Bible?
- [16:56]
B
Yeah, like, and I literally do that every. Like, if I'm reading a book and somebody says something that sounds really good, I'm going to check it against scripture. If I'm evaluating a business deal, I'm going to check it against scripture. If I'm having an interaction with a business person, I'm looking at collaborating with that person. I'M going to. I'm going to like, literally look at that through the lens of Scripture, because I don't want to attach my name to everybody. And so, like, literally, it's just my go to guide. So when I was. When I was 17 years old, I started going to this Christian school, right? And it was a little bitty Christian school, maybe had 40, 50 students. Not, I mean, little Christian school. I was in the 11th grade, and it was very different than public school. So at the beginning of class or before class started, we had this thing called chapel. And at chapel, you had to read a passage of Scripture out loud, say the pledge of allegiance to the flag, say the pledge of allegiance to the Christian flag, and read a passage of Scripture out loud every day for a month. And you read the same passage every day for a month. Well, the first month it was Psalms, Chapter one. And when you get that, it says, blessed is the man that walks not in the council of the ungodly, nor stands in the way of sinners, nor sits in the seat of the scornful, but delights in the law of the Lord. And his law doth he meditate day and night. And then it says, he'll be like a tree that's planted by the rivers of waters that brings forth his fruit in a season, his leaf won't wither. And it says this, and whatsoever he does will prosper. And I thought, whatsoever he does will prosper. What if that's true? I can remember thinking as a teenager, what if that's true? Everything he does will work. Wouldn't that be amazing? And I took it literally. And every time, and I just said, I just. Since I was 16, I'm 64 now, I've been attempting to live my life according to the principles of the word of God and man. Does it work like he said it would work? So, yeah. Great question, James.
- [18:41]
C
One of the things that I've noticed amongst the most successful people is that you can only work so much while also keeping a balance. Like, it's so important to keep a balance between family, friendships, work, and also your faith. How do you go about managing all those different buckets of your life while also being able to execute at a high level as an entrepreneur?
- [19:03]
B
Yeah, I think it's different for different people. And what will happen is you'll find somebody who's in a season in their life, and you'll attempt to model what they do, and you're in a totally different season, and you modeling what they do ain't gonna work right. You May be a brand new entrepreneur. You can't model Myron golden, right? Because I believe that balance is not the objective, but it is a season of life. And focus is the opposite season. It's never summer and winter in the same place at the same time. And no person you will ever see is in focus and in balance at the same time. When you're in focus, you're out of bal, and when you're in balance, you're out of focus. Now, when I first started as an entrepreneur, my seasons of focus were this big and my seasons of balance were this itty bitty, like, could barely see them. And the more, the longer I worked, the seasons of focus would get a little shorter and the seasons of balance would get a little bigger. Now I'm 64 years old. I have a successful business. I have a great team of people around me. We've got a lot of momentum. And now my seasons of focus are about this big. And my seasons of balance are like my arms aren't long enough. And so I believe that God set it up in such a way from the beginning, he said, here's what you do. You have six days of focus and one day of balance. And you do that over a long enough period of time. And then you have 50 years of focus. I'm sorry, six years of focus, and then one year of balance, and then you have 50 years, and then everything goes back to balance and the jubilee. And so seasons, if you look at life, okay, when I'm in focus, I'm out of balance, and I'm okay with that. When I'm in balance, I'm out of focus. I'm okay with that. There are entrepreneurs who can't relax. They say, well, I can't relax. I don't like going on vacation. I am not related to you, bro. I am the king of relaxation. I have mastered relaxation. I can take a nap every day and be happy as a lark in the park. You don't even know, right? And go on vacation. I don't have to think about work. I don't want to do any work. People are like, I got to get back to work, not me. So why? Because I've learned that when I'm in balance, I'm in balance, and when I'm in focus, I'm in focus. And they're not the same thing. And both are okay. But if you're young and you're just starting your business and you want to model me and have these big old seasons of balance, these little bitty seasons of Focus. You're going to be out of business, period.
- [21:19]
A
There is a big debate in business as to whether people should go into business with friends and family oftentimes because that familiarity with the people that you love, that you grew up with, the familiarity can breed comfort.
- [21:31]
B
And content.
- [21:31]
A
And content. I look at our dynamic. Jack and I are brothers, were childhood friends with Josh. All were in the same Boy Scout troop. All became Eagle Scouts together. Dad served in Iraq together.
- [21:41]
B
Wow.
- [21:41]
A
And it worked out immensely. But you see, that happens a lot of times in businesses, and companies ultimately fall apart because of that. When you mix kind of business and family and whatnot, I don't think they.
- [21:50]
B
Fall apart because of that. I think that that just happened. See, I think what happens is we think that commonality is causality. Right. And that's. Just because something has something in common doesn't mean that's the cause. There are families that work great together, and there are families that work terrible together. Generally speaking, if you got some terrible people in your family, working with them ain't gonna make them better.
- [22:12]
A
For our viewers, I believe your daughter's the CEO.
- [22:14]
B
My daughter's CEO of our company. My son is my partner on my challenge. I've got two brothers that work for me, and. Yeah.
- [22:20]
A
So what's the secret to managing that dynamic of having a strong family but also working closely together?
- [22:25]
B
Just everybody being respectful of each other and their role. Like, I started this business, but my daughter runs a company, and when she says, we're gonna do it this way, this is the way we're gonna do it. Like, I don't have to be in charge. Like, I'm. In fact, I prefer. I prefer not to be in charge. My favorite thing to do is the stuff I do. I like to write. I like to read. I like to teach. I like to go live on YouTube. She likes to do all this stuff, manage all the stuff that's happening behind the scenes. And she's great at processes. I'm not. I'm terrible at processes. So everybody fits in their lane. Jeff is great at sales. My brother Jeff is great at sales. I'm great at sales, too. I just don't want to do it. You see what I'm saying? So everybody has their role, and we stay in our lanes. Like, that's how we do it. And then my granddaughter comes in. She's sick. She bosses us all around. We just do what she says, and everybody wins.
- [23:19]
A
But this is a powerful lesson here, because in business is when you have great people put in the right places.
- [23:25]
B
Yeah.
- [23:25]
A
Let them do their thing and run with it. Like, even our case in the beginning, you know, now our businesses make well over a million dollars a month. But prior to that, even when we were kind of, you know, struggling in the. In those early years, it was like trench years of trying to build hard knocks into a media company. They had that faith in me where it was like, dude, just book the flight. Go get the content. You know, that that's the butter. Keep the main thing. The main thing. And you have to let the people that are great at what they do lead and just run.
- [23:48]
B
100%. 100%. And don't. And don't second guess it. Don't. Don't make it something else. You know, opportunities will present themselves to test whether you really have the resolve to be the person you're supposed to be. And obstacles will present themselves for the exact same reason. My son and I don't always agree. My daughter and I don't always agree. But we always do what we're supposed to do. And we're not gonna fall out. And I'm not talking to you. Like, for families where that stuff happens, that stuff's gonna happen whether you are in business together or not.
- [24:21]
C
There's something else I love about what you just said is that you don't always agree. I think if you have friends, family, or the people of trust around you that always agree with you, those are your friends.
- [24:33]
B
Exactly. Faith. Pour the wounds of a friend.
- [24:35]
C
You need the people who are gonna give you the hard truth and tell you the things that no one else is gonna tell you 100% of. You know, hey, I don't think that is the best idea. Maybe we should go this direction. And that's the one that I feel like the three of us really pride ourselves on. It is no yes man. And of course, there's a way to do it constructively, sure. But like, if someone is just always giving you the. Yes, yes, yes. That's something you should run away from.
- [24:57]
B
100%.
- [24:58]
D
I concur if, you know, if I'm hiring you to join our team, I'm not hiring you because I want you to just do everything that I say. I'm hiring you because you have a unique ability and a specialty to make this thing better. I'm hiring you because you're better at this thing than I am, 100%. And so how am I gonna know the best thing to do for this? I hired you to be able to tell me that.
- [25:16]
B
So you guys are really smart for young folks. I hope So y' all got maths. Y' all can clap it up for them. Y' all are something else.
- [25:25]
A
It's because we get to learn from legends on a daily basis. Like you, my friend.
- [25:29]
D
The best business education in the world, but trashman to the cash man. So I think you're a perfect person to answer this question. When we had that podcast with the same guy that James mentioned that sold the roofing company for nine figures, we were going around the table trying to figure out, why do poor people stay poor? Why do broke people stay broke? And I've always kind of looked at it. It's like, you know, when you're born, everybody's born with a different set of cards. Like, you're at the poker table or whatever, and it's kind of like I'm.
- [25:59]
B
Imagining a baby in a poker table. Why does this guy have this diaper at this poker table? Anyway? Sorry.
- [26:08]
D
In the game of life, everybody's dealt a different set of cards, and it's like, how do you play them? How do you handle that hand of cards that you were dealt? And we were trying to go around with ideas. It's like, hey, like, you know, with, you know, it's 20, 26. Like, you have AI everything that. All these tools that you could use at your disposal, and we couldn't really come up with a great answer. And then for you, for someone that, you know, during our interview with you, the laugh that you let out when James asked, have you ever been broke before? Was universal and honestly probably led to the virality of that interview. Part of it, yeah. So, Myron, what do you think, you know, as somebody that went from a place of where, you know, struggling.
- [26:46]
B
I was poor.
- [26:47]
D
Poor.
- [26:48]
B
I was. Yeah.
- [26:49]
D
To being the Cashman.
- [26:51]
B
Yeah.
- [26:51]
D
Being wealthy, what do you think most people get that are stuck in that environment or that are stuck in that sort of financial situation that they struggle to get out of it?
- [27:03]
B
Yeah. I think the biggest problem is that they make the mistake of believing that where they are is who they are, and they get their identity from their environment instead of getting their identity from the ultimate identity, which is God. And what I mean by that is, like, God. God says Moses, hey, Moses, I want you to go down to Pharaoh's office and tell him I said, let my people go. Now, Moses asked Pharaoh a question, and when I was a kid, I used to want to coach Moses so bad. That is not. What kind of question is that, bro? Right? He's like, who shall I say has sent me? I'm like, what is that. What does that even mean? Well, who should I say sent me? And then I realized Moses wasn't the one that needed the coaching. I was the one that needed the coaching because Moses realized something I didn't realize, and that is that authority is always an identity issue. When does a private have more authority than a sergeant or a captain or a lieutenant? When he's on orders from a general. And so identity, everything in our lives pours out of our identity, who we see ourselves as. And if you look around and you see poverty and you believe that that poverty is who you are, instead of believing that it's where you are, then you're gonna identify that. And identity produces activity. And if you see yourself as a poor person, then you are going to do activities that will make you poor. And activity produces property. And if you're doing activities that make you poor, the property that you're gonna have is gonna be limited. So they just don't know who. Like the thing that causes people to stay stuck is that they don't know who they are based on whose they are. That's the whole thing.
- [28:48]
A
Would you also agree? Part of it is, and this is kind of my answer to that question when we were going around the table, is that broke people know everything. You can't. Oh, oh, you can't teach a broke person anything.
- [28:58]
B
Oh, it is it that's.
- [29:03]
A
They know everything. You know, they try to give them advice and you just have to, you just have to be like, this isn't even. You already know. You already got.
- [29:09]
B
And then they got, they got a pocket full of yabbit. Yeah, but what about this? And yeah, but what about that? And yeah, but what about that, right? They got a pocket full of yabuts. Anyway, the scripture says my people are destroyed for lack of knowledge. But here's what's really interesting. The next thing it says is, because thou hast rejected knowledge, I will also reject thee. It wasn't that the people couldn't know that they didn't know. It was that they wouldn't know that they didn't know. What is the biggest hindrance to learning? Thinking that you already know. Boom.
- [29:43]
D
Myron, you know, we've interviewed probably 40 plus billionaires on school of Hard Knocks, hundreds of multi millionaires, and for me, as a Christian, I've met some amazing, some of the nicest people ever that are the wealthiest. And I know that in this, and this is, I'm actually more so asking for my personal understanding. I know that in the scripture sometimes, you know, Jesus said, you Know, a rich. It's harder for a rich man to get into heaven than, you know, the camel. Right. With the hump going through a sewing needle.
- [30:15]
B
Yeah.
- [30:16]
D
What's your take on that?
- [30:18]
B
Well, my take. Well, first of all, I'll say this. My take doesn't matter. It doesn't matter. My take, your take, somebody else's take. The only take that matters is God's take. And so. And so I did a whole. I did a whole Bible study on that. I've got a whole bible study on YouTube. But I'm going to explain it to you now because you asked me right now. That way people don't have to go look for my YouTube channel and find it. So people think of that as the story of the rich young ruler, but it's not the story of the rich young ruler. It's the story of the children and the rich young ruler. And if you leave the children out of the story, you cannot understand the context. And if you don't understand the context, you can't understand the text. So here's the context. Jesus had performed a miracle, and people were bringing their children to Jesus so he could lay hands on them and pray on them. But the disciples said, get those kids out of here. They didn't say that, but they didn't want the kids to be brought to Jesus. Jesus said, allow the little children to come unto me and forbid them not, for of such is the kingdom of heaven. Right after that happens, this rich young ruler comes to Jesus and he says, good master, what good things shall I do that I may inherit eternal life? Jesus said, why callest thou me good? Why are you calling me good? Was Jesus asking that because he wasn't good? No. Why was he asking that? Because he said, good Master, what good thing must I do? What Jesus is saying, either you're going to be good or I'm going to be good for you. But we can't both be good, right? So he said, why are you calling me good? But nevertheless, if you want to enter into life, keep the commandments. Well, does a person enter into life by keeping the commandments? No. Was Jesus lying to the man? No. He was giving the man an opportunity to say, I've tried to keep the Commandments and I can't because the Scripture tells us the law was our schoolmaster to bring us to Christ. The purpose of the law is to show us that we can't keep the law. That's what it means when it says, the law of the Lord is perfect, converting the soul. So he said, why call? Keep the commandments. So instead of the man saying, I've tried and can't, he said, well, which ones? So Jesus names a bunch of them that he knows the guy has kept, and then one that he knows the guy is not keeping. He said, thou shalt not murder. Thou shalt not steal. Thou shalt not bear false witness. You shall honor your father and your mother. Thou shalt not commit adultery and love your neighbor as yourself. You know what the man says? All of these have I kept from my youth upon. Hmm. So if you can imagine it like you're watching a movie, Jesus says, hmm, you've kept all of them, huh? All of them. All of them. Okay. You love your neighbor like you love you. Well, it looks like you really love you. I can tell by that outfit you got on you really love you. I can tell by those shoes you're wearing that chariot you rolled up in. Yeah, you really love you. So here's what you do. Go sell that stuff that you bought because you love yourself and give it to the poor, who you just told me you love as much as you love yourself, and then come and follow me. And then when he heard that, he's like, I don't love him that much. I'm out. And so the Bible says he went away, Sorrowful. And people make the mistake of thinking that Jesus told him to sell his possessions because possessions are bad. No, he told him to sell his possessions because the man just lied to Jesus face and said, I love my neighbor like I love myself. So go prove it. When he went away, Sorrowful, he said, hardly shall a rich man enter into the kingdom of heaven. In fact, verily, verily, I say unto you that it's easier for a camel. And I believe that's a literal camel. And I know people talk about a gate in Jerusalem. I was there. I asked everybody. Nobody could show me the gate. So it's talking about a real needle with a real camel. I'm just saying. Okay, So I believe Jesus is talking about a literal camel and a literal needle. He said, it's easier for a camel to go through the eye of a needle than it is for a rich man to enter into the kingdom of heaven. Now, what happened right after that? You know what it says? The disciples were exceedingly amazed and said, who then can be saved? Why did they say that? Why did they say that? Because they thought Jesus was talking about money, too. Because Abraham was rich. Abraham's the first person the Bible tells us rich. Isaac was rich. Jacob was rich. David was rich. Solomon was rich. All these people were rich. They were rich. Their parents were rich, they had a business that had lasted for generations. So they were confused. You're like you're saying that a rich person. But the word that Jesus, that's translated into the word rich in English comes from the Greek word pluseos, which means figuratively rich. The only other time that word is used in the Bible is in Second Corinthians, chapter 8, verse number 9, where it says, you know the grace of our Lord Jesus Christ, that though he was rich, that's the word pluseos. Yet for your sakes he became poor, that you, through his poverty, might be rich. The word Jesus was rich in righteousness. We were poor in righteousness. For our sakes he became poor.
- [35:09]
A
What?
- [35:09]
B
He became sin. Why? That we might be rich in righteousness. We might have his righteousness. So when Jesus said, scarcely shall a rich man enter into the kingdom of heaven, in fact, it's easier for a camel to go through the eye of a needle than it is for a rich man to enter into heaven. It wasn't talking about somebody who was rich in money. It was talking about somebody who was rich in self righteousness. It's impossible. What was he saying? It's impossible for a person who's rich in self righteousness to enter into the kingdom of heaven. And that's why when the disciples asked him, they said, who then can be saved? Jesus gave them this answer. With men, it is impossible. What it salvation is impossible, but with God, all things are possible. That is the context and that is what the passage actually means.
- [35:49]
A
Wow.
- [35:49]
B
Wow.
- [35:50]
A
Clap it up for him right there. One of my favorite things about running this channel is that, you know, not only do we get to spend so much time with some of the most successful business people, you know, people from all different industries, you know, all the time. And we're getting to implement things that we learned from them into our businesses, connect with them, get in on, deal, flow, all that stuff. But as you know, three young guys, 23, 25 and 27, we're also getting to study and observe the different traits and habits that a lot of these, you know, top level performers possess. And we notice that while there's a great majority of them are genuinely just incredible people wanting to use their money for good, to impact others. They want to, you know, build that generational wealth and oftentimes do really good with it. There's also a lot of people where, like Daniel Lubecki says, the only thing more powerful than greed is the ego and they let that money, they get to their head and they struggle to stay grounded from spending time with you, from observing you. And, you know, people like yourself, you can tell that you're. You're very grounded. You have that humility, despite how successful, despite how well known you are. I want to kind of talk to those people out there that are. And then two part question is part of it. Because, you know, oftentimes I kind of have that realization that even though, hey, we're becoming successful, we're growing this big channel, we got one of the biggest channels in the world. I still. I'm very insignificant in the sense that, like, there is somebody so much bigger, so much more powerful than me. That's the only reason why I'm here. And this is all temporary. Is that part of it that helps keep you so grounded?
- [37:22]
B
Yeah, that's part of. That's part of it. The other part is that I know that every good gift and every perfect gift is from above and cometh down from the Father of Lights, with whom there's no variableness, any good thing.
- [37:31]
A
Say that again.
- [37:32]
B
Every good gift. Sorry. I know I do that kind of fast sometimes.
- [37:37]
A
It's more so we gotta give them time because note takers are money makers.
- [37:40]
B
Right? There you go. Every good gift and every perfect gift is from above and cometh down from the Father of Lights, with whom there is no variableness, neither shadow of turning. So everything good that I have in my life is a gift. Even the stuff I earned is a gift. Because God's the one that gave me the gift of the ability to earn it. Even the stuff I've worked hard for is a gift. Because God gave me the ability to work hard for it and get it. And the good sense to work hard to do the hard work I could do. It's all a gift. If any of us go through life thinking we have control, I challenge any of you, next time you go to the funeral of a loved one, exercise that control and let me know how that works out for you. Control is an illusion. And gratitude is something that everybody can afford, but so few people are willing to pay for. And all you gotta do is be grateful and recognize that it's a gift. Like, even having the opportunity, like I'm having this conversation with you, that's a gift. I have people who care enough to come into our studio and have this and watch us have this conversation. That's a gift. I have people who are willing to do work on my team to make this possible. That's a gift. If we go through life and we don't have gratitude for the gifts that we've already received, like, how can we even make room to receive any more gifts? So it's anything like, I get it. Yeah, we work hard and we have character and we do tell the truth and blah, blah, blah.
- [39:05]
D
But.
- [39:07]
B
Like, God blessed me to be able to be aware enough to do that. It's all a gift. And if it's a gift, what do I have to be proud of? Like, okay, I got this Rolex watch, right? So I got this Rolex watch. I could be all proud because I got this Rolex watch. Somebody gave me this watch. I didn't buy that watch. What am I going to be proud of? It's all a gift. Your ability is a gift. Your skill is a gift. Where you live is a gift. Who your siblings are is a gift. Who your parents were is a gift. The business that you have is a gift. The business that you don't have, that's a gift. It's all a gift. The people you love, that's a gift. The people who hate you, that's a gift. It's all a gift. Learn to be grateful for it and let it work in you the way that only it can work in you.
- [39:52]
A
That's powerful stuff right there.
- [39:53]
C
The Myron we're seeing today was probably shaped by thousands, if not hundreds of thousands of people and probably some. Some key teachers along the way.
- [40:01]
B
Sure.
- [40:02]
C
And I'm a big believer that mentorship through books, content, proximity is one of the most powerful things you can get on this earth.
- [40:11]
A
Hey, Josh. It's wisdom without the wounds.
- [40:14]
C
It is. It's the ultimate shortcut of, hey, you can shortcut the pain through wisdom. And I'm kind of just curious for you, how important has mentorship been for you throughout your career?
- [40:26]
B
And throughout my life.
- [40:28]
C
And also just how to discern what the right mentor is, you know, at that given moment. Because I feel like mentorship is. Can sometimes be labeled as a single thing. But I also feel like there's mentors in different facets of all of our lives, whether it's through faith, work, family life, relationships.
- [40:44]
B
Sure.
- [40:45]
C
So how do you kind of go about discerning that? And how important has mentorship been for. For you throughout your life?
- [40:48]
B
Yeah, it's been absolutely critical. Every major breakthrough I've had in my life, I've had because of mentorship, and it literally started with my parents. I've got to give my parents credit. There's so much that they, for lack of a Better way to say it. There's so much that they were aware of and didn't really have a reason to be aware of it based on how they came up and where they came up. It blows my mind. The stuff they knew and the stuff they taught my brothers and I, that blows my mind. I've had some, a handful of teachers when I went through school, a lot of mentors in entrepreneurship. I think about, I think about David Mitchell. A conversation, like a simple conversation I had with him one day. And when I was building my business and I don't know, I was probably making 30, 40,000amonth and you know, I was doing all right. And I asked him one time, I might have been making more than that. I said, david, how many, how many employees do you have? He said, oh, I don't know, 60 or 70. I said, doesn't that make you nervous? He said, nah. You know, Charlotte and I have been praying for years that the Lord would give us a business where we could hire Christian people so they could take care of their babies. And I'm thinking to myself, who thinks like that? I've never had that thought in my life. Like when I'm thinking about hiring somebody, I'm like, can I afford to hire them? Right? And so conversations like that, mentorship like this guy named Ben Ginder. Ben was my upline in a multi level marketing company. And I was making, I don't know, four or five thousand a month. I was not a big deal. I was just a guy. Ben was making like millions, right? And this was back in the 90s and I was on Ben's team and I had people on my team. He would fly to St. Thomas with me and do events for my team. He would fly to Texas with me and do events for my team. He would drive to Florida and do events. I'm like, from Pennsylvania. I'm like, it's people who like demonstrated that they cared when I had apparently nothing to offer them. That made me realize, oh, that's the whole thing. I was 17 years old. I went to visit this Bible college. My friend went to it because I was thinking about going to Bible college. And I went to visit this Bible college and there was a professor there and his name was Johnny Pope, and I'm 17 and Johnny Pope, he was probably, he was 27 at the time and he. But by the time that I graduated from high school and went there, he was no longer there as a professor. And I had such a great time with him. And then he's off pastoring A church in Houston. Comes back to the area, he's speaking, and he hadn't seen me in two or three years. And I was a teenager, high schooler visiting his class when I was 17. And I'm sitting in this church service with a couple hundred people, and he looks at me. He's like, myron golden, is that you? I'm thinking to myself, what. How does this guy. Because he was the deal. He still is kind of the deal in my book. How does this guy remember me? And I remember every time I've ever been in a room with Pope, every time, without exception. He's always made me feel like I was one of the most important people in his life. And I can remember thinking as a teenager, as a 20 something, as a 30 something, as a 40 something. I was probably in my late 30s, mid, early 40s. I'm at a conference in Jacksonville, Florida. There's 3,500 people there. He's speaking at this youth rally, right? I'm in the balcony. He said something funny because he's a really funny guy. He said something funny. I started laughing. He's like, Myron Golden. That sounds like Myron Golden's laugh. Myron, is that you? Are you like, what? And I always remembered feeling like I was the most important person in Pope's universe when I was with him and Pastor Johnny Pope. Sorry, Dr. Pastor Johnny Pope. We used to refer to him as Pope when he was a professor. But Pastor Pope, Johnny. Dr. Johnny Pope. I can remember thinking, if I could just make people feel around me like he makes me feel when I'm around him. I have lived a good life. That's a mentorship lesson that has nothing to do with money, but it has everything to do with everything, because the reason we're here is threefold. You want to feel fulfilled. You want to not just be rich, but you want to be rich and happy and feel fulfilled and know that you lived a good life. You were created to create something. You're fulfilled, partially fulfilled, when you create, which is why entrepreneurs feel so. So many entrepreneurs feel so fulfilled. But if you don't have anybody to share it with, you feel less fulfilled. One of the reasons you guys are doing so well is because y' all have each other, and y' all are vibing off each other, and that connection. So creation and connection are part of what makes us feel fulfilled. And then the last part is contribution, especially when the people we're contributing to have nothing to offer us in return. That's why this is why I believe that Content creation is so valuable because I look at YouTube and Instagram and all that. I look at that as my community service content. I have very high prices for most, for some people, some people think they're high. I charge $40,000 an hour for consulting. I have a $375,000 VIP day. Like, I charge people if they want to, like, do my thing, right? So. But I put stuff on YouTube and I never put anything on YouTube that I couldn't have sold because I want to contribute to people who I may not ever have the opportunity to receive anything from, because that's part of making me fulfilled. That's what happens when a husband and a wife come together and they get married and they have a baby. You got two people who connected and co created, co created, procreated, a new life. And now that baby cannot even survive one day unless those parents contribute to that baby. And then you got to keep contributing, keep contributing, keep contributing. And then they turn six and you're still contributing. And then 16 and you're still. And then 18, and then 28, you're still. Right. But the point is, the point is that that's what makes you feel fulfilled. I feel more fulfilled when I watch my children succeed than I do when I watch me succeed, succeed. I feel more fulfilled when I watch my students succeed than I do when I feel me succeed. Because fulfillment comes from creation, connection, and contribution way more than it does from collecting a bunch of trophies and a bunch of stuff and a bunch of awards and a bunch of money. That's just. That's all bonus stuff. So that was a longish answer.
- [47:31]
A
No, no, no. It's very effective. And let's talk about pricing, because in business, there's this. One of my all time favorite sayings is that price is only an issue if value is absent. Well, price is only an issue of value is absent. There's a lot of business people think that, you know, the way that I stand out in business is going into a market where I'm way lower than my competition. In reality, oftentimes it's the perceived values.
- [47:55]
B
Coming that ain't standing out, that's sitting down.
- [47:59]
A
Oftentimes your perceived value actually comes a lot further down. And in the event, like, we just interviewed a gentleman out in Los Angeles, Ismail Valdez, that sold a plumbing and H vac company for over $100 million. And he said that one of the best lessons he learned early on was to not try and come down on price, but rather, wait a minute, these are my competitors. I'm Way faster, way more efficient, have better teams, do a way better job. No, no, we're going to still charge higher than everybody else, and we're still going to crush everybody because we're doing such a better job for them.
- [48:24]
B
100.
- [48:25]
A
What did you learn about pricing? And why are you not afraid to charge the prices that you charge? Talk to those business people that are like, oh, we gotta charge lower.
- [48:32]
B
People aren't gonna buy well, because first and foremost, because I know the results I can get. And so I learned to raise my prices by underselling and selling people trainings for $500. And then they go, make a half a million. And I'm like, what did I just do? Right? That's where I learned it from. I learned it from undervaluing my offers at first and then waking up one day and saying, wait a minute, I'm gonna help you make this amount of money. Oh, yeah, somebody about to pay me. And so, for instance, I've got a client recently, his name's Richmond, really super cool guy from Australia, right? And he could not understand to save his life, like, how are you making a $100,000 offer and having people pay for that? I feel like if I did that, I'd have to let people come over and spend the night at my house and I'd have to make breakfast for them. I'm like, that has nothing to do with it, bro. Anyway, he ended up buying a $350,000 VIP day from me before I raised my price. He ended up buying $350,000 VIP date from me when he came to his first training. On his way back on the flight, he and his business partner on their way back to Australia, created a million dollar offer. WhatsApp somebody the offer and the person took it and they've closed three $1 million offers since then. He's only been in my coaching program for less than a year, right? So why would I. Then people say, well, $350,000, that's a lot of money. It's a lot of money compared to 3 million. Not to mention he sold. Between him and his business partner, they sold, I think, seven or $800,000, $100,000 offers, plus three $1 million offers, plus other stuff. Like, so I just said, I'll price the stuff. I'll price my offers what they're worth. And if nobody buys it, then I don't have to fulfill it and everybody's happy. I don't need the money anyway. But I'm not going to teach you how to make millions of dollars for 1500 bucks or for $5,000 or for $10,000. One of us doesn't understand the value, and it's not going to be me.
- [50:36]
A
Another saying that I love is this idea that where attention goes, revenue flows. Sure. And. But there's a lot of people, you know, like, we had to learn the business of media. Like, that was one of the biggest things we had to overcome. Like, we have always been great at content. We've done 4 to 5 billion organic views, 20 million plus followers. I mean, we've now started to crank and understand the business of media, but a lot of people don't. Like, they may be able to amass a big audience, but they suck at turning that audience into actual business. Can we maybe talk to some people out there and how. You've done a phenomenal job, Right. You've got a couple million subscribers on YouTube, on Instagram. I mean, mass 1.21.
- [51:16]
B
Okay, I accidentally turned my mic off. I thought I turned it on. I've got 1.3 million subscribers on YouTube. But yeah, but a million million followers on Instagram. But yeah, how have I. What was the question? How do I what?
- [51:29]
A
Well, just for people that amass a large audience, what's the best way to go from let's call it content creator to businessman and bridge the two of them together?
- [51:36]
B
You don't need a large audience to do that. You. You can do that with a small audience. That's the thing. It's so amazing. People think you have to have a million subscribers or you have to have 100,000 subscribers. Paul, do you mind if I tell you your story? Okay, so Paul, he's a friend of mine. He comes here to my Bible study. He comes here for some recording sometimes, and we play golf together. Paul has a podcast that's very, very successful. But he's like, you know what? I want to start a golf YouTube channel. And I'm always telling people, like, do the thing you're doing and just turn on a camera, right? And he's like, myron said, turn on a camera and make a video, post it every week. January of last year, he started posting a video every week, a golf video on YouTube every week. How many subscribers you have now, Paul? He has 9,000 subscribers now. Now you think, well, that's only 9,000 subscribers. Your AdSense revenue is between what, 1500 and 3000. Between $1,500 and $3,000 a month. With 9,000 subscribers, you don't need it. And you went to the PGA show. Did you get any deals? I mean, I know you got us both a free golf ball, but you got a free golf bag for both of us. Custom golf bag. Custom golf bag with our logos on them for both of us. Right. Appreciate you looking out for it, brother. And so Paul is building a business. You don't spend $1,500 a month on golf, do you? No. Sometimes. Yeah. Like if you go to Punta Cana. Right.
- [52:58]
D
He gets to play for free, though.
- [52:59]
A
Right?
- [52:59]
B
But. Exactly. But his golf YouTube channel, his golf and his golf clubs and his golf everything, like, learn. Here's what's really cool that he did and what you can do with content that you can't do with anything else. He took an expense and turned it into a profit center. Golf used to be an expense. Now golf is a profit center. And not only is it a profit center, but the money he spends on golf, he can now write it off on his taxes. What.
- [53:24]
A
You know what it is? It's that concept of, like, vertical integration. We. We have a client within our content agency that owns the second largest sunspot tanning franchise in the entire country called Glow Tanning. They got like 300 locations. Shout out to an Yadanique. He's our. He's our. Our great friend of ours just bought a shopping center in Ohio with.
- [53:42]
B
Let's go.
- [53:43]
A
And he. He has this. He came to this, you know, rationale as he was scaling out the tanning franchise that. Wait a minute. I'm spending hundreds of thousands of dollars on plumbing. Hundreds of thousands of dollars on H Vac. I'm going to go buy an H Vac company. I'm gonna go buy a plumbing company. I'm gonna buy a real estate brokerage because I'm spending hundreds of thousands in commissions to. I'm gonna pay my own brokerage.
- [54:00]
B
There you go.
- [54:01]
A
It's that idea right there.
- [54:02]
B
It's exactly the same thing.
- [54:03]
A
And how could you. Pretty much, you know, you bring it all in.
- [54:08]
B
House. Exactly. And so what's really interesting about this whole thing is the difference between us and most people is most people, whatever business they're in, they think that's the business they're in. We realize we're in the business of media, and the other stuff is just stuff we do now. Daniel Priestley. And I'm sure you know Daniel. Yeah.
- [54:30]
A
British, right?
- [54:31]
B
Yeah, British guy.
- [54:32]
D
Yeah.
- [54:32]
B
From the uk. So, Dan, have you interviewed him yet?
- [54:34]
A
Haven't.
- [54:34]
B
Brilliant, dude, bro. Like, brilliant brilliant. Like, next level brilliant. Anyway, Daniel, he's got a new book out called the Lifestyle Business Playbook Right. And in one of the chapters, it's called something like, don't create the supply, create the demand. That's the power of realizing that you have a media company. Because when you have a media company, you create the demand. If you create the demand, all you have to do is supply the supply.
- [55:04]
A
Sell it first, and figure it out.
- [55:06]
B
Boom. Like literally. And so what happens is you build an audience of people who just want to hear from you. It doesn't matter what you introduce to them. In fact, one of the things that I teach people in selling, especially selling insurance or selling real estate or selling network marketing, something where you're representing somebody else's offer, the most important thing you can do as an independent sales rep is to become the person people say yes to before they know what the offer is. The fastest and best way to do that is to become an authority by writing books and creating media. Boom. That's the answer.
- [55:44]
C
I just think there's a misconception in terms of like 9,000 followers. You don't need a huge audience.
- [55:50]
B
No, you don't.
- [55:50]
C
Like, it could be a couple hundred.
- [55:52]
B
It could be a couple hundred, could be a couple hundred.
- [55:54]
C
And I also think that there's a misconception of the fact that just because you have that amount of followers doesn't mean you can't build an amazing business. And what I mean by that is that I know small creators who they don't have videos go super viral. They're in a pretty niche business, and they just talk to their ideal customer, and their videos may only get a couple hundred, maybe a couple thousand views sometimes, but they're just talking to exactly who they want to talk to.
- [56:19]
B
Exactly.
- [56:20]
C
Do business with. Or maybe it's a local business and they're talking to their local area. And the thing is, if you can just become an authority in that space and actually talk to your customers and they resonate with you. We always say that people always do business with people who they know like, and trust.
- [56:35]
B
Right.
- [56:35]
C
And the best way to do about. To do that is to put content out where you're always in front of. They're always seeing you.
- [56:41]
B
Yeah. Because people can spend time with you without you having to spend time with them. When you put content out there, think about that. People can spend time with you without you having to spend time with them. You're right, Josh, 100%.
- [56:52]
C
If we can just shot one last bomb for us, Myron, what is someone has an audience and they're trying to figure out, hey, I have this audience, but I Don't necessarily know how to turn it into monetization or into a potential business. How would you recommend them going to find out what product they should actually sell to their audience?
- [57:10]
B
Yeah, the fastest and easiest way to do that is look at what this audience is interested in and see who sells something to people who are interested in that thing. And then if you've got an audience and somebody else has an offer, go offer to partner with them. Hey, I'll introduce you to my audience. You sell your thing and give me half the money. Like you don't have. You don't need the whole package. You just need the part that you have. When I first started, I had an offer and I didn't have an audience. So guess what I did. I partnered with people who had an audience and didn't have an offer. I partnered with some people who had an offer and an audience. And I still. I literally made more than I want to make sure I'm telling the truth. I literally made more than $10 million in my business before I ever started spending money on advertising, just because I knew how to make offers to the people who were in my audience and in other people's audiences.
- [58:03]
A
You know what's beautiful about that is, and there's such a valuable lesson here, is that if you just spend a little bit of time, like you said, building trust, building up that organic following the minute those ads go on.
- [58:17]
B
So you just talked about the fact that you have billions of views and all that. I don't have billions of views. I don't even have a billion views. I don't even think I have 500 million views. I think I might have, like. No, I don't even think I have 300 million views yet. But it's okay. It's okay. I'm on the come up. Tell them the story that you told me when we were over there about when you started, how many videos you posted and how many followers you had when you first started.
- [58:41]
A
I posted 400 times on Instagram and had 50 followers. And now, now we have 3,000 posts and over, you know, eight and a half million followers on one platform.
- [58:52]
B
I want you to think about what he just said. He posted 400 times, had 40 followers.
- [58:57]
A
Hey. Not 100, not 200, 400 individual. Shoot the video, write the caption, post.
- [59:06]
B
Here's why he's. He can interview anybody. He could probably interview Donald Trump tomorrow. And Trump. Yeah, I watch your stuff all the time. Right, okay. I'm just saying that could happen. Why? Because he wasn't doing it for the results. Your problem is you're so zoned in, nobody wants to make my man.
- [59:30]
A
They're terrified of what their friend from back home is going to say about it. Yeah, I'm gonna send it to the group chat.
- [59:34]
B
Oh, I'm cringy. Yeah, right.
- [59:37]
D
You know how many group chats the school of hard knocks guys were sent into? Especially during those first, like a thousand posts that we were putting out? Tons. Tons of group chats.
- [59:47]
A
Just.
- [59:47]
D
And just. And it made our way back to us just because we know that it's like, oh, who do these guys think they are? Who do they think they are? Well, I'll tell you what. I don't care what you think I.
- [59:56]
A
Am, because I know.
- [59:58]
D
Because I know. Because I know who I am. I know what we're going to build. And you know, nobody else's opinions paid my bills.
- [60:04]
B
How. So? How long ago did you guys get started?
- [60:17]
A
2021. April 2021. Our first $100,000 month was June 2024. Our first million dollar month was October 2025.
- [60:27]
B
Okay, you said that so fast. No, don't clap yet. We need him to say that. Slower, slower. Slow down, bruh. Okay, say it one more time.
- [60:36]
A
Our first hundred thousand dollar month.
- [60:38]
B
No, you started in.
- [60:39]
A
We started in 2021.
- [60:41]
B
April 2021. I started my YouTube April 2022. The year after that.
- [60:46]
A
There you go.
- [60:47]
B
That's crazy.
- [60:47]
A
Yeah. First hundred thousand dollar month was June 2024. First million dollar month was October 2025.
- [60:55]
B
Think about that, y'.
- [60:56]
D
All.
- [60:57]
B
That's that. Now y' all can clap. I want you to think about. I want you to think about the compounding momentum of that statement. We started in 2021. That's five years ago. Five years ago. Remember? I told y', all, I told y', all, you might as well make up your mind you're gonna do something for 10 years. Because 10 years gonna go by whether you do it or not. Five years ago and took three years to have your first hundred thousand dollar month. And it took another year before you had your first million dollar month. Momentum is an amazing thing. When it's working for you, it makes you look better than you are. When it's working against you, it makes you look worse than you are. And guess what? When you start out, it's working against you.
- [61:41]
A
But the minute you lose that momentum, it's hard to get it back. That's why, like, I mean, me and Batman right over there, my videographer, how many flights were we on in the last year? 150 flights for obviously doing what we do. But I tell people it's like we've got 21 million followers now across everything. But I'm more motivated now to keep on creating the best content in the world than I was when I first started. Because I know that, like Mike Rapoli, one of my favorite billionaires I've ever met, sold, you know, body armor and smart water. Vitamin water. Yeah, Sold body armor, vitamin water, smart water to cope for a total of 12 billion in exits. Like he says, when the big guy on top, when he gets comfortable, the starving entrepreneur is going to come up and eat their lunch. Can't let it. Can never let that happen.
- [62:22]
B
Well, that is so true.
- [62:24]
A
So, Myron, we like to end these podcasts off with two questions for our guests. I'll start. Jack will take us home. So, you know, like I asked you in our short film interview, but we'll ask you here for the purposes of the podcast. Myron, if me and you died tomorrow, God forbid, and you had one last message to leave with the younger generation, what would that be? One more guiding principle for them to take with them from this podcast.
- [62:45]
B
It would come from Ecclesiastes, chapter 12. Because Solomon was the wisest, wealthiest man in the world. At the beginning of his life, he was a loving prince. In the middle of his life, he was a lustful prodigal. At the end of his life, he was a lamenting preacher. And here's what he said. Remember now thy creator in the days of thy youth, when the evil days draw nigh, when thou shalt say, I have no pleasure in them. Don't ever forget that you were made for the purpose of pleasing God and serving other people.
- [63:23]
D
I love that. And Myron Trashman to the Cashman.
- [63:27]
B
Yes, sir.
- [63:28]
D
How do you want to be remembered?
- [63:30]
B
How do I want to be remembered? I've never thought about that before in my life. I don't want to be remembered. I'm not usually speechless. How do I want to be remembered? As a person who sought to please God and serve people, loved his family, and walked in integrity.
- [63:51]
A
I love it. Everybody give it up for Myron Golder. Man, Come on. Come on. To everybody that's watching right now, be sure to like and subscribe for amazing content and the most incredible guests in the business world coming every single week to the School of Hard Knocks podcast. Because we're going to be the bangers, the heavy hitters like Myron Golden. Every week we're going to put the link down in the description to myron Golden Social media to MG Enterprises. You got an event coming up in March. Want to talk about that for a second?
- [64:21]
B
Sure. In March, we've got Content and Cash Flow Live coming up in Fullerton. Fullerton, California, Orange County. It's going to be two days. I think it's the 13th and 14th of March and it's going to be absolutely epic. And who knows, we might have even a surprise guest there. But we got some great speakers. I'm going to be speaking a lot and sharing with people how content can create cash flow that changes their lives.
- [64:44]
A
I love it, my friend. Everybody go tap in with Mime of Golden on all platforms. Put the links down below as well as we're going to put the link down to join the school of mentors, which is the private entrepreneur community that the three of us have built, where every single week we give you direct access to our billionaire network and host live calls with the eight, nine and even ten figure entrepreneurs we interview on the School of Hard Knocks. So we can't wait to see you on the inside. And with that being said, we'll see you in the next episode.
- [65:08]
B
Good stuff.
- [65:10]
A
Thank you guys.
- [65:11]
C
That was great.