School of Hard Knocks Podcast
Episode: Tommy Mello | From Garage Doors to a $300M/Year Empire
Date: December 5, 2025
Host: James (with Jack and Josh)
Guest: Tommy Mello, Founder of A1 Garage Door Service
Episode Overview
This episode is a deep-dive conversation with Tommy Mello, the founder of A1 Garage Door Service, who has scaled his garage door company to over $300 million per year in revenue. The longstanding myth that only tech startups can create massive wealth is turned on its head—Tommy shares his playbook for building a home services empire, the principles of leadership, cultivating an unbeatable team, the power of branding, and what it means to build a life, not just a business. His journey is one of grit, personal transformation, and an unwavering commitment to continuous learning and personal responsibility.
Key Discussion Points & Insights
1. Company Scale & The Value of Profit over Vanity Revenue
- Tommy’s company, A1 Garage Door, crossed $300M in annual revenue.
- “Revenue’s for vanity, profits for sanity. The main goal...you can’t take revenue to the bank because you gotta pay great people, there’s expenses. So the bottom line, we always shoot for over 20% and we’re murdering that goal.” (01:25, Tommy)
2. The Non-Tech Path to Success
- Debunking the myth that you need to build the next Google to become wealthy.
- Home services can be a path to wealth if approached with focus, specialization, and business acumen.
- “People overestimate what they could do in one year and underestimate what they could do in five...if it could happen, it did happen. Murphy’s Law. But the big thing is wake up the next day and figure out, what are you going to do about it.” (01:58, Tommy)
3. Choosing Specialization Over Generalization
- The riches are in the niches: Tommy doubled down on garage doors, resisting the urge to diversify prematurely.
- “The hustler had to die for the leader to be born and go all in.” (04:49, Tommy)
- Importance of focusing on one thing and letting that “basket overflow.”
4. Hiring & Building a Team that Scales
- Tommy cares less about resumes, more about integrity and character:
- “They gotta be good people...what I work for them, what I buy from them, would my grandma buy from them...We don’t hire salespeople. We just hire people that smile a lot and do the right thing.” (06:32, Tommy)
- Recruits sports players for competitiveness and practice mindset.
- Runs the business like a team sport; prepares people for success through training, personal investment, and giving everyone ownership (equity incentive program).
5. Leadership, Culture, and Letting the Hustler Die
- Sacrificing the “hustler” mentality for methodical, scalable leadership.
- Removes toxic top performers to protect culture:
- “A top producer sometimes lets it go to their head...everybody in the organization sees it, and if you let it happen long enough, they lose respect. So you gotta put a hard stance on that stuff.” (11:47, Tommy)
6. The Founder’s Role & Time Management
- The founder’s highest calling shifts from doing to leading, inspiring, and strategic action.
- “My best time is telling people how much I love them and care about them. It’s extracting the best out of them...you gotta be more deliberate with your time.” (13:51, Tommy)
- Outsourcing or systemizing minimum-wage tasks to focus on core leadership roles.
7. Personal Transformation & Being a Role Model
- The cost of success: Tommy cautions against sacrificing health, relationships, faith, and fun for just money.
- “Now when I have a kid I don’t want ‘Tommy was the best garage door company in the world’ on my casket, I want it to say ‘Best Dad Ever.’” (15:29, Tommy)
8. Deep, Personal Connection with Employees
- Uses technology and direct outreach to maintain a personal touch.
- “If you’re a great leader, you’re gonna have people that would ride or die for you...We created a software where I communicate now with birthdays, anniversaries, work anniversaries.” (17:59, Tommy)
9. Staying Grounded & Humility Amid Success
- Remains a “big kid” at heart and stresses that “money’s been great, but it’s not fun being at the top of the mountain alone.”
- “Enough is never enough for me because I’m a hunter, and at some point it’s just a game...Only 4% of people have it.” (21:11, Tommy)
10. Discipline, Learning, and Self-Development
- Puts millions into personal development annually; values discipline even in “un-fun” activities for mental strength.
- Recommends key books for self-development (see “Recommended Reading” below).
- “You don’t need to read a lot of books, you need to read the same books a lot of times.” (26:25, Tommy)
11. Building for Your Team and Not Just for Yourself
- Equity and ownership distribute incentives—broad-based profit sharing turns employees into owners, changing the company’s trajectory.
- “We went from $12 million of EBITDA to $27.5 in 19 months because we did an equity incentive program...people had a stake in ownership of the business.” (30:54, Tommy)
12. Mentorship & Learning from Others
- Successful growth boils down to learning from others who've already climbed the mountain.
- “I find out who’s been to the top of the mountain...I’m gonna go ask that guy for direction...Teach me how to come up that mountain in two days.” (32:06, Tommy)
13. The Integrator Role: Vision vs. Execution
- Visionaries need “integrators” as soon as possible; recommends “Rocket Fuel” by Gino Wickman.
- “I need somebody to pull me back to reality. We’ve got the North Star of what we’re doing, and we’re relentlessly prioritizing objectives.” (34:16, Tommy)
14. Branding: Company & Personal
- Rebranding A1 at $30M level made a huge impact; the visual identity must project trust, quality, and peace of mind.
- “The brand is everything. A1 from Day One, baby...People don’t work for a company, they work for the leader...The personal brand of the leader [is] as important, if not more, than the brand of the company itself.” (37:55 & 42:37, Tommy)
- Personal content engine: creates a visibility flywheel for recruiting and marketing.
15. Home Services as Gen Z Opportunity
- Programming jobs may become obsolete from AI, but home services are booming; “quadruple in the next five years.”
- “Go learn somewhere, be around the right people, learn the trade. You should go get an apprenticeship, do R&D (Rip Off and Duplicate)...I lost ten years learning.” (44:13, Tommy)
16. Escaping the $3-6M Plateau
- Bottleneck: founders who hire less talented people or refuse to delegate.
- “The main thing I see...is it’s not system oriented...build manual, standard operating procedures, checklists...when there’s problems all the time, who do you call? The founder.” (46:39, Tommy)
17. Three Principles for Younger Self
- “Who, not how”—get in the right circles.
- “Readers are leaders”—learn from books and people.
- “Be around the right partner”—mentors and spouse.
- “If you don’t get inspired, it becomes a cage...don’t care about being liked because you’re going to be misunderstood.” (48:24, Tommy)
18. Faith, Family, and Meaning
- Shares intimate story of being baptized and making a promise to God when his dad was seriously ill—leading to prioritizing faith, family, and gratitude.
- “I fell down to my knees and I started bawling...Whatever deal you made, remember to keep your promise, because just as quick as he gave it to you, he could take it away.” (50:43, Tommy)
19. Legacy & Final Lessons
- Remembers his roots, values gratitude, and aspires to be remembered as “best dad ever” who made people better.
- “The funeral is outside, and nobody’s wearing black...He gave more than he took.” (55:51, Tommy)
Notable Quotes & Memorable Moments
- On Motivation & Grit:
“I love to win, but I hate to lose more. There’s no second place trophy...If you’re not first, you’re last.” (00:02, Tommy) - On Focus:
“The hustler had to die for the leader to be born and go all in.” (04:49, Tommy) - On Culture:
“Just because they’re a great performer...you do not run the right play...This is a team sport that we play. It’s a business, but we always pretend it’s a sport.” (11:47, Tommy) - On Personal Brand:
“Personal brand of the leader as important, if not more important, than the brand of the company itself. Visibility is no longer nice to have for leaders. It is part of the business strategy.” (42:37, Tommy) - On Reading:
“You don’t need to read a lot of books. You need to read the same books a lot of times.” (26:25, Tommy) - On Mentorship:
“I’m an honest person. I’ve got a lot of humility. Teach me how to come up that mountain in two days.” (32:06, Tommy) - On Family & Faith:
“I want it to say ‘best dad ever.’” (15:29, Tommy) “I fell down to my knees and I started bawling...Whatever deal you made, remember to keep your promise, because just as quick as he gave it to you, he could take it away.” (50:43, Tommy) - On Legacy:
“He gave more than he took and most of all...he was the best dad in the world, and he treated his kids with respect and taught them everything. He was hard, but fair.” (56:16, Tommy)
Recommended Reading
- Go for No! – Andrea Waltz and Richard Fenton
- How to Win Friends and Influence People – Dale Carnegie
- Buy Back Your Time – Dan Martell
- Think and Grow Rich – Napoleon Hill
- The Ultimate Sales Machine – Chet Holmes
- The Richest Man in Babylon – George S. Clason
- 7 Habits of Highly Effective People – Stephen Covey
- The E-Myth – Michael Gerber
- Rocket Fuel – Gino Wickman & Mark Winters
- Seven Power Contractor – Al Levi
Timestamps for Key Segments
- 00:02 – Company revenue and winning mentality
- 01:25 – Revenue vs. profit, scaling approach
- 04:49 – Niche focus, leadership evolution
- 06:32 – Talent, hiring, and building culture
- 11:47 – Firing toxic top performers
- 13:51 – Getting out of the technician role
- 15:29 – The cost of success, six Fs
- 17:59 – Leadership, personal touch with employees
- 21:11 – Staying grounded, enough is never enough
- 26:25 – Book recommendations, learning lessons
- 30:54 – Giving employees equity and ownership mindset
- 32:06 – Mentorship, learning from others
- 34:16 – Visionary/integrator roles
- 37:55 – Branding, company and personal
- 42:37 – Power of personal brand in business strategy
- 44:13 – Home service: Gen Z opportunity
- 46:39 – Escaping revenue plateaus, systems and delegation
- 48:24 – Advice for younger self, three principles
- 50:43 – Baptism, faith, and keeping promises
- 55:51 – Legacy, being remembered, gratitude
Closing Reflections
Tommy Mello’s story is a testament to grit, adaptability, and putting people first—whether that’s family, a team, or customers. He stresses internal growth, external impact, and has a relentless drive, but balances this with a rare humility, gratitude, and a focus on legacy. The episode delivers both practical frameworks and heartfelt stories for anyone seeking not just business growth, but a meaningful life.
Find Tommy:
- Instagram: Official Tommy Mello — DM “Hard Knocks” for a free guide to hiring talent
- tommymello.com
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