I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur.

Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.

In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.

In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.

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Joe's books: Conte...

Crafting Engaging Content: Insights from Joe Pulizzi