← School of Podcasting: Expert Tips for Launching and Growing Your Podcast
School of Podcasting: Expert Tips for Launching and Growing Your Podcast
12 Signs Your Podcast Is Actually Working
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I am always confused when I ask someone who says I want to start a podcast, I'll ask them why. I'll ask them who, and then I'll say, how are you going to measure your success? And they always look confused and go, well, downloads. And I'm like, okay. And as I dig into more of what they're trying to do, it turns out they want to turn this into a business. To which I then say, well, shouldn't we be measuring success in revenue? And they go, oh, yeah, I guess. And so you don't have to make money with your podcast. But often we get disappointed when our numbers go, well, not the way we want them to or not as fast as we want them to. And so what I wanted to do today was point out 11 different ways you can measure success that have nothing to do with with downloads. Hit it, ladies. The school of podcasting with Dave Jackson. Podcasting since 2005. I'm your award winning hall of fame podcast coach, Dave Jackson. Thanking you so much for tuning in. If you're new to the show, this is where I help you plan, launch, grow. And if you want to monetize your show today, I'm going to maybe help save your sanity. And the website schoolofbodcasting.com use the coupon code listener when you sign up for either a monthly, quarterly, or yearly subscription. You'll hear more about that later. But yeah, it's always kind of interesting how somebody will. You know, I usually say, why are you doing this? Who is this for? What's your content gonna be? And then how are you going to measure your success? And it just dumbfounds people. They're like, well, downloads. And I was like, look, yes, that is one way to measure if things are working or not. But I thought about it and I was like, there are a lot of other ways to measure your success. And what I wanted to point out was one of these stats. I grew by almost 40% this year. And so while my download numbers I just looked, they're, they're kind of. I'm, I'm fairly consistent that I get about 7,000 downloads a month. But then in October or no, September, that went over 10,000. And yeah, September was 10,000, October was 16,000 out of nowhere. And I thought, well, I bet there were five Mondays that month. No. And then likewise, In February of 2025, I was down to 5,000. So it, it kind of comes and goes. And so if I only base my success on downloads, I would need medication. And so what I wanted to Point out. I'll give you an example. My show. I do this show to help you plan, launch, and grow your podcast. But the way I measure my success is how many people sign up for the School of Podcasting. So in January, my numbers go through the roof because everybody's like, I'm gonna start a podcast. And then in February, those numbers go down, much like gym memberships in America, but my membership goes up. So I really thought about this, and this is what I just. Some of the ones I came up with, the first one, and I think this is more important than downloads, and that is if you go into Apple and I'll have links to these out in the show notes, just go to schoolofpodcasting.com 1011. This one goes to 1011, right? So I'll have links to these. But if you log into Apple or Spotify's dashboard, you can see how far people are listening. Now, I will say, be careful what you wish for, because there are times where, like, man, I wish I knew how people, you know, how far people were listening. And then you go in and you go, well, it says 42. Like, 42%. And they're like, is that good? And then I go, well, I hate to say this to you, but I'm an old teacher, and where I come from, 70% is a C, 80% is a B, and anything above 90 is an A. So 42 is not something that you know. It's a great place to start because you can kind of only go up from there. But keep that in mind. That is a way to do that. And what's really great about this is you can go in, especially in Apples, if you see all of a sudden just your, you know, the little line that's showing people are still listening just turns into a waterfall because they're all leaving. You can click there and hit the play button and say, like, what did I say here that caused everybody to leave? And I remember once I was looking at these, I do a show with Daniel J. Lewis called the Future of Podcasting. And we were talking about just freedom of speech. And I said the T word that rhymes with rump and just mentioning that person's name. There was a significant number of people, they're like, I'm out of here. So keep that in mind. I always say, right? There's, you know, religion, politics, or other things you just should mention, even if you're just using it as an example, number two. And so you can do that. Now, what's interesting is in Apple, there are Things called listeners. This is the number of unique devices that have played more than 0 seconds of an episode. So if you're looking for like how many actual people, then there's engaged listeners. This is a number I like to look at the number of unique devices. Again, people that played at least 20 minutes or 40% of an episode with a single session. And I know you could say, but Dave, what if I have a phone and an iPad and a computer? Okay, right. And how many people do that? So there's that. And you can use that as a metric. Now Spotify shows people you reached the. That's how many people actually got to see your stuff. And then they have people who showed interest. That means they interacted with your show. And that might be an indicator of your artwork or your title. And then people who actually consumed so they listened or watched your show. Those are stats you can use to see am I going up or down? And that can help you with things like titles. So like when you put episode six, Dave Jackson, that does not make people want to click. But if you say you know how to grow your podcast for free, people will click on that all day long. Now don't be clickbaity. Don't I look at your episode title as a promise. This is what I'm talking about then. So that's one, your completion percentage. And again, be careful what you wish for. And, and if it is lower than you think, that's okay. That's feedback that you could go, oh, I thought people loved my three hour shows because after all, Joe Rogan does it. Well, Joe Rogan's Joe Rogan. And you're not, at least not yet. And it may. The beautiful thing is you might find out that, hey, maybe my audience wants a shorter show, which means it doesn't take as long to make the show. Or maybe they don't want a daily show or maybe whatever, but you can get some feedback on that. Now keep in mind, when you're looking at Spotify's dashboard, that's only people that listen on Spotify. When you're looking at Apple's dashboard, that's only people that listen in Apple. Now the downloads. If you're looking for downloads, you want to look at your media host. And yes, if somebody listens on a website and they listen for at least a minute, it will count as a download in your media host. Speaking of that right now, in fact, this is coming to an end this week. I believe I'll have to double check but captivate, which is one of my favorite I love Captivate, love Buzzsprout. Those are probably my top two. And then even that it's with podcasting, it's always a. It depends on what you're doing. But Captivate has a deal right now. If you buy a year's worth of hosting, you get four months free. And what's cool is that's for existing customers, too, because I was doing monthly and I was like, hey, can I get in on. On that? Even though I'm not a new customer? And they're like, yep. So if you're looking to get four months free, yes, you have to buy a year, and that's a chunk of change. But if you can do it, that's a good deal. All right, so meanwhile, and yes, I will say if you go out to. Again, schoolofpodcasting.com 10 11. The link for Captivate will be an affiliate link. So it's a way to support the show without actually, you know, spending extra money. Number three, another one, and this is my favorite, is unprovoked audience feedback. This means you put out your episode and you didn't say something like, you know, go to schoolofpodcasting.com? that's the question of the month. That is a provoked answer. I am telling you where and what to say and how to go. This is just. You just put out an episode and, you know, hey, if you know anybody who would like this show, tell a friend. And then you wake up in the morning and you've got three, four, maybe emails from people going, man, that really touched me. Or, you know what? The. The interview was good. I kind of knew most of what that person was saying. But I am going to implement this strategy that's unprovoked audience feedback. And I'm here to tell you that'll make you feel giddy. You're just like, ooh, wow, people are listening. Couldn't believe it. And when they do that, when you get that feedback, always, I can like, bold, double underline, always reply to that and start a conversation, hey, thanks so much. And then I always ask them, you know, do you have a topic you would like me to talk about in the future? I am wide open to talking about that. I got one from Timothy Keem o' Brien that I'm going to be working on here in the future, because he left a comment and I'm like, hey, thanks so much. And I said, is there anything you would like to see? And he goes, yeah, and you'll have to follow the show and find out later what he said, but I'm working on it. So unprovoked audience feedback. And here's another one. This is the one that I looked at and was like, holy cow. If the goal of your show is to monetize, this is a key metric. And it's not downloads, it is number four. How much is your email list growing now? If you are a regular listener to the show? You know, I always put somewhere in the middle, there's a little commercial for the school of podcasting and then There's a quick 15 second that just says, want more podcasting? Whatever observations or insights, go to podcasting observations.com and I have grown my email list by 40%. Now I also have an email and this is a mess, for the record, but I was amazed that I grew at 40%. Part of it is I have lead magnets. Like if you go to school of podcasting.com best practices, I did an episode where I gave you 15 best practices. If you go to schoolofpodcasting.com best practices, you can get the original 15 and six more, I believe, if I remember right. And that lead magnet, my email list I then use to a grow my audience. But I also use it and I have a coupon code in there. Like right now, you heard me say at the beginning of the show, if you use the coupon code listener, you can save on your monthly, quarterly or yearly subscription. Well, in my newsletter, because I'm creative, I have a coupon that is, you guessed it, newsletter. And they get a discount. Now, for the record, it's the same discount. It just lets me know where you came from. And so just by simply coming up with some league magnets. Not that, by the way, that AI created these are not AI created lead magnets. Nothing wrong with AI created lead magnets, but these are a little more honed in. We talked about the boots on the ground kind of information in the last episode. And so I was amazed that just by promoting it and I have pop ups now on my website, which I realize are kind of annoying, but it did grow my email list by 40%. So that's another metric that you can go, okay, well, my downloads are kind of staying the same, but I'm growing my email list. And so keep that in mind that you might be getting kind of kicked in the teeth. Wow, these numbers are just not going the way I want them to. But then you go over for me, I was like, wait, what? 40%? And I've got a calculator. I'll put in the show notes so you just put in, where did you start? Where did you end up? And it'll be like, okay, here's how much growth you had. And I was like, it was like 38.7 or something like that. And I'm like, I'll take 39%, number five. And so another way, if you have some sort of community, you can look at your community. Now, this could be Facebook or Discord. I love Heartbeat. Heartbeat just came out with an AI feature that they. In the demo video makes it so easy to set up a. Some sort of. Whatever you want to call it, a community. Because I know I had somebody sign up over there, and just getting it up and going was confusing. And so they left, and I was, like, kind of bummed. And now Heartbeat has this new thing, or you could use Circle. There's a bunch of these. School is another one. And so, I mean, I give you an example, Mark Lawley of practical prepping. He has. I went over and looked. He does a show with his wife Krista. They are both lovely people. I got to hang out with them at the Empowered Podcasting Conference this year. And they have. Are you ready for this? He has 115,000 people in his Facebook group. Just let that 100. Like, that's a stadium full of people in his Facebook group. Now, for the record, I don't recommend Facebook or any free service for your community. Paul G. Was on an episode. I think he lost 85,000 people in a Facebook group. I've been kicked out of my own. I got kicked out of my own Facebook group. What was the horrendous thing I said? I went in and said, hey, lunch with Dave starts in 20 minutes. And they banned me and said I was a spammer. I'm like, it's my Facebook group. Took me about a little over two months, maybe six weeks to get that back. And I would have only gotten it back because I had a podcast, because I reached out to you and said, does anybody know anybody that works at Facebook? So that could be something that you could look at to see. All right, what part of my show is successful and it might be your community? And this is where we're going to go back to the P word. We say it in every podcast episode. It kind of depends. Hey, this is future Dave. And I figured out that depends doesn't start with the letter P. But apparently I'm tired, right? Because maybe you don't have a community. Maybe you're not looking to monetize, so you don't really care about your Email list, you know, so keep that in mind. But these are other things that aren't downloads, that in the event you're kind of like, downloads aren't really doing well. Okay. It's like when you're like, well, I haven't really lost a lot of weight, but my blood pressure's down. Well, that's good. And your cholesterol's down. Okay, well, you're headed in the right direction. So that's another way to measure success. Number six. And then this one does go with. If you're trying to make money with your podcast, one of the best ways to use a podcast is to use it as the marketing arm of your business. And so if the goal of your show is to grow your business, then looking at the number of customers, the revenue generated, that's why I. If you wonder why I always say that coupon code at the beginning, I want to be able to trace that back. I rarely put that in print. And so if somebody uses the coupon code listener, it's because you're a listener. And so the revenue generated should be something that you could look at. And again, I really get confused why people say, yeah, I'm going to judge my success. And look, I shouldn't say that that sounds negative. They just haven't thought it through that if the goal of the show is to make money, well, again, as I'm saying today, there are many ways to judge your success. But if the goal is money, I believe you should be measuring your success in income. And if you want to get super specific profit, because I hear a lot of gurus like, oh, I did $8 million last year. I'm like, okay, how much profit did you make? Oh, $13.57. Because you're paying a team of, you know, 60. You know, my buddy Ray Edwards, when had to file bankruptcy and he was making millions, why? Because he had a giant team. I love the fact that he was so transparent about that. And why did he do that? Well, because everybody else had a team. So that's another way you can measure your success. Number seven. Here's another one. And I was like, you know what? This is something that you could measure. And I'm going to call it the attribution stat. Because attribution is a kind of a word in podcasting that some people go, ooh. Because there are some ways that people are tracking podcast listeners and they call that attribution. So I can see that, you know, so and so clicked on a link and yada, yada, yada, they do that a lot in advertising. That is not what I'm talking about. But the, the theory is the same. And so if you ask people who interact with you and they answer the question when you say, so how did you find me? And the answer is, well, I heard your podcast. I remember my friend Pat Flynn, great guy, gonna be a keynote speaker at podfest and just super nice guy. And I knew Pat when he was just a blogger and then he started his podcast and he said he was kind of bummed out because he put a lot of time and effort into his blog, but when he talked to people, he said, well, how did you like, what's your favorite part? And they're like, oh, I listen to your podcast all the time. Like every. They weren't ignoring his blog. But when it came up to how did you found me? How did you found me? Yes, how did you found me? Is it really. It's not even late. How did you find me? It was always his podcast. And so that might be it. And it lets you know that your SEO, right, using keywords in your titles and things like that, without being again, clickbaity or stuffing it or that word of mouth is growing. Number eight. And then another one is being asked to speak. We talked about unprovoked audience feedback. This is unprovoked opportunities to appear on other podcasts or speaking gigs. I'm speaking at the National Religious Broadcasters Conference next year in Tennessee. Looking forward to that. That was an unprovoked ask. They just said, hey, this is coming up next year, we'd like you to speak. And I was like, okay, so this could be other media appearances, I've been on tv, things of that nature. That could be something again, if that's your goal now, if that's your goal, you have to make sure people know that you're a speaker. And so if you ever wonder why there's a segment of this show that says, where am I going to be? Well, number one, I want to meet you. And if you're in the area and can attend that event, it'd be great to hang out. So that's one. I'm also promoting the event. So that's, you know, the, the event actually likes the fact that I'm saying come to PodFest in January. And the fact that I always say, if you'd like me to speak at your event, go to schoolofpodcasting.com contact. So that is something that I don't track as much too. For crying out loud. Here comes another 10 second tangent. 10 seconds indeed. Such absolute rubbish. Here's a thought. Alex Sanfilippo, if you're listening, here's an idea. Because I love Podmatch. Pod Match is a great place to to be found as a guest. And if you're looking to find guests over there, I like Podmatch. They've kind of gamified it a bit. And Spotify has that year end review. It'd be interesting if they did some sort of year end review so you could see how many shows you appeared on or how many guests you had or things like that. So if that's something that you're trying to do, you could do that. Ugh. Finally back to the show. And then this is kind of a number nine, an offshoot of that. So being asked to speak. But I'm gonna count this as a different one. And that is, are you being seen as the authority? You were the river. I can't do Cartman. What's going on? The river sparked my authority. Right. So from south park. Have you ever heard yourself being quoted? I have. It's kind of cool. It's hard to watch your ego. Like you got to kind of grab your head and make sure it doesn't go crazy. What I always feel bad about is when people say, there is no. Dave Jackson always says there's no such thing as too long, only too boring. And I swear I always say that is Valerie Geller. I am quoting Valerie Geller. So if you're quoting me quoting Valerie Geller, just give the quote to Valerie. I love that quote. But here's the thing you might want to do. You can go see what websites are linking to yours, which may, for the record, be someone you collaborate with. And there's an article from Semrush which is a cool tool for SEO. It's kind of costly, but they have a free version. But it explains how you can see who is linking to your site. I think you can just go in to Google and type in links, colon, and then your website address and it will show you people that are linking to you. But that would be something. If you're trying to be seen as the authority, then that's a way you could do that. Number 10, another one, especially if you're brand new, that you could use as a measurement of success, is simply, are you consistent in your schedule? Because I talk about this all the time. When you are consistent in schedule, whatever the schedule is, that it makes it easier for your audience to put you into their routine. Every Friday I go to Walmart because that's how I party on the weekends. I go to Walmart and I grocery shop. Why? Because nobody's in there. And I listen to podcasting 2.0 with Adam Curry and Dave Jones on Saturday morning. I listen to Pod News Weekly Review with James Kridlin and Sam Sethi as I am getting up, showering, making my breakfast, getting ready to do Ask the Podcast Coach, you become part of their routine. And so if you're a person that's struggling with that and then later you're not, well, congratulations. That's something to be proud of. Now, I always say if you're like, if you're starting off your show going, hey, it's Monday and I don't know what I'm going to talk about today, that's not being consistent. That's wasting your audience's time. Because I would much rather have a quote, if we could use air quotes here, a late show that was supposed to come out on Monday, but now it's Tuesday. I'd rather have a late show that was like remarkable than an on time show that was okay. Well, that wasn't horrible, right? And speaking of things that hopefully aren't horrible, here's a quick word about the school of podcasting. Hey, it's Dave. And you may not believe this, but my very first real job was I got fired because I was too shy. I was a super introvert. And if you feel like you're a super introvert, you realize you might be perfect for podcasting because often introverts are very detail oriented and because they just kind of sit back and watch, they often see things and detect things and come up with a new opinion or a new view that other people don't have, which makes you perfect for podcasting. And bonus, podcasting is a great way to meet lots of people without actually meeting lots of people. Now, if you want help with getting your podcast off the ground because you've been thinking about it for a while, it's simple. Go to schoolofpodcasting.com join, use the coupon code listener and get access to our amazing community, our step by step courses and five hours of work one on one coaching with me. Not with my AI, not with my staff member with me. Schoolofpodcasting.com join. Want to know more about what I think when it comes to podcasting? Check out my newsletter@podcastingobservations.com that's podcastingobservations.com links in the show notes number 11. And then here's another one I remember when I was doing the Logical Weight Loss podcast many moons ago. I started off with. With, I thought, one audience, and I found out much later, oh, that's not who's listening to this at all. And so one of the things you can measure is quality of audience. So just because you're attracting people, are you attracting the right people? So if we're looking at Ray over at around the layout, right. The show, he's been on a guest, and he does a show about model trains. Well, that's great. But if Ray gets a bunch of people that love knitting, he's like, yeah, we're not really here to talk about knitting. We're talking about, you know, model railroads. So are you getting the right people? And you're like, well, what if I'm getting the wrong people? Well, I remember when Super Joe Pardo, who used to run an event, did a show, and he just attracted a completely different audience than what he wanted, and he had to kind of go, well, I could tweak my content to better attract the people I was shooting for, or, hey, look, I got an audience. What do they want? Daniel J. Lewis is another great example of that. His show is called the Audacity to Podcast, and he meant it as the Audacity, as in, like, the courage to podcast. But there is that software called, you know, Audacity. And so when he first started, he got a lot of people thinking they were going to get Audacity tips. And so what did Daniel. What did Daniel do? Yeah, he gave them Audacity tips. And then he also asked them, what are you guys looking for? And so some of them said, well, I've got this Zoom P6 thing. I can't figure it out. Oh. So Daniel went and made a course, and then, you know, he found out that they wanted more engagement, so he made podgagement. And then he saw that, you know, there are some media hosts that don't support chapters, so he made pod chapters. So he gathered an audience. Wasn't really the audience he was looking for because he was, I think, originally just promoting. He used to do artwork. He doesn't do that anymore. But he. He gathered an audience and went, well, okay, I got an audience. Because you don't monetize a body, a podcast. You monetize an audience. And he went, what do you guys need? One other example, I'm working with Ralph Estepp Jr. Who's the content creators accountant, and Ralph realizes he has to make sure to be clear. He's there to help you keep the money you make, not so much. How to make content, how to grow your audience. He's like, no, no, I'm here to help you. As a content creator, you've worked hard to make your money. Here's how you keep it, and here's how you grow it, and here's how you grow your business. So you have to make sure you have the right audience. Number 12, the last one. And this is the one that encourages longevity. You know, I've had people ask, Dave, you've been doing this over 20 years now. How do you keep doing it? Why? Why haven't you burned yourself out? And number one is, I do a weekly show, and if I had to do this show more than once a week, it would make me crispy or it would be much shorter. Something like this. But I call this the fun and fulfillment factor. And it starts off, I always say, when you first start out, start a timer, whatever it is. If you're using Toggl or Clockify Me or just the, you know, the timer on your phone, measure how much time you're putting in. And then you want to make sure to take your life and see if there's enough room to squeeze in your podcast, not take your podcast and see if you can squeeze your life into your podcast, because that's just a recipe for burnout. But some other things. When it comes to the fun and fulfillment factor, which, again, starts with creating a schedule you can live with. But are you a better communicator or interviewer than when you first started? Well, that's something to go, hey, look, I'm making progress. Do you feel more confident explaining your topic? Do you feel more confident behind the microphone? Do you feel less of the imposter syndrome? That whole nine. For a lot of podcasters, especially when you first start out that first year, that's really the huge improvement. My buddy, Nancy May from Family Tree Food and Stories. So if you're a foodie that loves stories, check it out. I'll put a link in the show notes again, schoolofpodcasting.com and she went back and listened to some of my early episodes, and she's like, wow, you've changed a lot. I'm like, well, I hope so. That would be disappointing. So that is something when you first start off, really, sometimes that first year is just you getting comfortable behind the mic. And then year two, you make better content. And by year three, your audience is sharing that. But the fun and fulfillment factor is something like, hey, I used to hate my show, and then I hired a bunch of editors Or I outsourced all the stuff that I hated and now I like my show again. Well, that's something that you can go, yes, this is more successful. And I will now keep doing my podcast because I'm seeing growth here. So those are all ways that are not really having to do with downloads that you can use to go, hey, is my show getting any better? And you may be surprised that, yeah, there's a lot of things that are improving that have nothing to do with downloads. And that's something to be encouraged about. Ooh, now that's a good question. We're going back to a classic. I need this by November 21, 2025. Go to schoolofpodcasting.com question to answer, and that is what do you wish you had known before starting your podcast? So this is for those people who have a podcast to help those people that don't have one or maybe are thinking of starting one or starting another one or anything like that. So what do you wish you had known before starting your podcast? Go to schoolofpodcasting.com? and don't forget to tell us a little bit about your show and your website. Where am I going to be? January 15th through the 18th in Orlando, Florida, I'll be speaking at the PodFest Multimedia Expo. Then February 17th through the 20th in Nashville, Tennessee, I'll be speaking at the NRB 2026 International Christian Media Convention. For more information, go to schoolofpodcasting.com where. The school of podcasting. Yeah, yeah, yeah. Two quick things. Apple has adopted chapters in Apple Podcasts. And I logged in at Podcasts again with AN S all one word podcastsconnect.apple.com and I kind of like the way Apple does this. And that is, hey, if you're not doing this, we're going to add this to your show in Apple Podcasts. And so their chapter kind of little option, and you log in, you click on your show and you go to. I think it's accessibility. And there's an option for chapters. And it basically says, hey, if you're not adding chapters to your show, we will put them in. And those will be visible on Apple Podcasts. So keep that in mind. If you're like, I have no idea what you just said, then you're fine. But for me, because I use media hosts like Captivate and Buzzsprout and Blueberry will do them as well. And if you're not using a host that does chapters, then you could go to podchapters.com I love this tool and you can add chapters. It just makes it easier to listen to your show, especially if it's a show like this where I have multiple topics. If you're not doing any of this, at least in Apple Podcasts, they are now going to add them to your show. For people who use Apple Podcasts automatically, the other thing I just wanted to briefly mention here, if you're a member of the school of Podcasting, I think I talked about this on the show. I was using a video host, Adilo, and they went down for a week. So basically I had a spell there as I was moving videos that none of the videos at the School of Podcasting were working, which was embarrassing, infuriating and other things. So I've moved a lot of them to a different host, but in the meantime they came back. So if you're a member of the School of podcasting and you saw that all the videos are back and I'll be working with Adilo in the future to correct some things. So I just wanted to put that in there. And if you need help with your podcast, whether it's planning, launching, growing, monetizing, if you need some feedback on your show, check out podcast hot seat.com because I have been doing this for 20 years and, and I love helping podcasters. It's what I do. I can't wait to see what we're going to do together. And again, if you want to join the school of podcasting, it is, I swear, one of the best communities. I'm in a lot of different communities. I really love our community. You can go out to schoolofpodcasting.com, click on join, Use that coupon code listnr. That'll save you on either a monthly, quarterly or yearly subscription. And that comes with a 30 day money back guarantee. So until next week, take care, God bless, and class is dismissed. And if you're in the U.S. enjoy your Thanksgiving. And if you're not, enjoy your Thursday. If you like the show, please share it with a friend. If you like the show, pretty, pretty please share it with a friend right now. If this was twice a week, I would have brought burned out years ago for me. And this is again where that P word comes in. You know what? It's not the P word, it's the D word. Wow, I am really tired today. It's depends. Not. Yeah, because the P word, wow, that could mean a whole lot of things. Penguins. Yeah. Anyway, wow. So it's fun for me. And this is what I always say. Don't pick a schedule and then try to fit it into your life. You want to pick a. I'm saying that backwards. I'm. Wow. What? This is what you get when you're not. I'm using bullet points today, but not as much as I used to. Let's do this part over because I'm lost in the woods. Yeah.