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School of Podcasting: Expert Tips for Launching and Growing Your Podcast
12 Things I Wish I Knew Before Starting My Podcast
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Back in 2021, on episode 768, I asked the question, what do you wish you had known when you started your podcast that you know now? Back then I got close to 20 answers. How many did we get this year when I asked that question? You're going to find out in about a minute and a half. Hit it, ladies. The School of Podcasting with Dave Jackson. Podcasting since 2000. Your award winning hall of fame podcast coach, Dave Jackson. Thanking you so much for tuning in. If you are new to the show, well, I am really, really glad you're here. This is where we talk about planning, launching, growing. And if you want to monetize your podcast, the website is schoolofpodcasting.com Use the coupon code listnr when you sign up for either a monthly, quarterly or yearly subscription. And of course, that comes with a 30 day money back guarantee. Well, here's the fun thing. Like I said, I had, I think 20 answers. I have to go over and look, I wrote down the percentages and didn't write down the totals. But here's the thing, we have two answers and I'm gonna bring you some more. I found some other resources, but keep in mind this show goes out to somewhere between a thousand and two thousand people. And I put a link to your show notes or to your website, which is great SEO. And so for anyone that's like, man, I wish I could find some way to promote my podcast for free. Hello, welcome to the School of Podcasting. Question of the month. Well, what's interesting is 38% of the shows that commented back in 2021, so we're looking at four years ago, are gone. And again, there's nothing wrong with the word pod fade. People get sensitive and they're like, how you're putting me down because I quit. No, I'm stating a fact. You stopped podcasting. There's nothing wrong with that. You know, there's a time and place for everything and, you know, who knows what happened, but you decide. Look, I've started over 30 shows. One was called New to cooking because I decided I wanted to get into cooking. Seventeen episodes later, I went, oh, you know what? I hate cooking. Yeah. So you stop. It's not the end of the world. So 38% of people that responded in 2021, their website is dead. And 5% of them were still their website was alive, but they hadn't put out an episode in over a year. So with that, there are two people that always chime in, and I'm always glad and what. What this does. And. And can I, like, peel back the curtain? It kind of makes me a little nervous is that I used to be able to tell who was still listening to the show, because there they were for the question of the month and the fact that I don't hear Scott Johnson anymore, and York kind of comes in and out, but he was a regular person. And look, that's fine. And we're going to talk about that today. Maybe when you help somebody do something. So if you do a show about, you know, planning your wedding, okay, the wedding's over. Why would I still listen to your show? And so it's really got me thinking about my content. But with that, let me introduce you to the lovely and the talented Kim Newlove and Steve Stewart. We're going to start off with Kim Newlove. She does the Pharmacist podcast. She also does the Perrysburg podcast.
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And.
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And she's working on a book that we'll probably be talking about in 2026. Take it away, Kim.
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Hey, Dave. This is Kim Newlove from the Pharmacist Voice podcast and the Perrysburg Podcast. I would start with something about my why. I didn't realize that I could change my why for the podcast throughout the podcast. So with the first podcast, which is called the Pharmacist's Voice, I started that back in 2019, and I changed the why or the mission of the podcast or the tagline of the podcast from talking about my transition from pharmacist to voice actor and podcast host to a different mission, which is we talk about pharmacy topics and careers. So I already made it from pharmacist to voice actor and podcast host. So what do I do? End the podcast? No, just changed the mission. And I guess I wish I could would have known that I could change the mission. I wish that was more common that people talked about changing the mission of their podcast. I didn't change the name. It's always been the Pharmacist's voice. But I changed the mission of the podcast about halfway through. The podcast is about six years old as I record this in November of 2025. Other than my why, I have, like, 11 other things to say. So buckle up. This is gonna be a long answer. The second part is I didn't know how to get started. So I found Dave Jackson. And I'm not saying it took me forever and a day to find him at all. It was actually pretty quick that I found him and I realized that he was the right podcast coach for Me. So I'm really lucky that I found him right away. But if you boil it down to starting, like, how do you start? I think I wish I would have known that you just need to find people that you trust and listen to them. And for me, that was Dave Jackson. But I could have gone through a lot more rabbit holes before finding him. I just. I feel like I got lucky. But there's a lot of other people that I listened to along the way. Not as much as Dave, but there are other people that I listened to as well. So I think I wish I would have known in the beginning that I liked finding material on YouTube. That's actually how I found Dave Jackson. It wasn't the School of podcasting podcast. I didn't even know that was a thing. I found them on YouTube. So the way that you like to learn anything might be the way that you like to learn podcasting. If you're listening to this thinking, I want to learn how to start a podcast, just think about how you like to learn anything and maybe try that for podcasting as well. All right, the third thing on my mind here is time to publish. How long does it take to go from idea to published? Not just the idea for the podcast, but the idea for each episode. I had no idea at first how long it would take to do a solo show or an interview show. And I wish I would have heard the podcast episode that Dave published on that topic before I got started. He didn't publish that until I was probably, I don't know, a hundred episodes in. And it's episode 803 of the school of Podcasting podcast with Dave Jackson. Why does it matter? Because once you find out how long it takes you to go from idea to published, it helps you figure out your production schedule. I didn't know that I would be able to hang on to a weekly production schedule until I tried it. And I've been doing it for almost six years. But I will be changing the production schedule for the Pharmacist's Voice podcast start starting in February. So my last weekly episode, I believe, is going to be January 23, 2026, and then I'm going monthly after that. I've had a lot of opportunities come up and I'm ready to pursue them. So I'm going monthly. The fourth thing that I want to talk about is tools and gear. I would say that I wish I would have known when I started my podcast how very much I would like the Shure SM7B. I don't talk very loud. And the Shure SM7B really picks up my voice very, very well, and I tend to really snuggle up close to the microphone and it does a really good job not catching popping peas and, you know, all the consonants that I say, even when I'm close to the mic. However, I wish I would have known that I would stay in podcasting long enough to enjoy using the Shure SM7B. Like a lot of people, I wouldn't let myself buy a lot of expensive equipment at first, and to be honest, I don't think I knew what assure SM7B was when I started podcasting. I certainly didn't know that you needed a cloudlifter with it. So there's a lot to know. And until you stay in the game long enough to really appreciate the equipment, you don't let yourself buy things. Or at least that's my story. All right, I'll move on. The fifth thing that I want to talk about is MP3 files. I already knew how to do audio engineering because I was in audiobook narration training. I was in voiceover training for medical narration. So I kind of cheated when I came to podcasting because I already knew how to make MP3 files. But I must say that I didn't know the size that was recommended for podcasting. I had been using a certain size file because I was doing audiobooks and voiceover, and I think it was 1 96. And I believe Dave talked me into using 128128 instead of 196. So then, like one month I had published so many podcast episodes that I almost ran out of space or storage in the media hosting plan that I paid for monthly with Libsyn. So he said, well, you can just knock it down to 1:28, and unless you're an audio snob like us podcasters, nobody's probably going to notice. And at the time I was only speaking to pharmacists, and pharmacists are not typically audio snobs. So I made the switch. Nobody complained. I didn't even notice. So I've been going with 128 ever since. The sixth thing that I want to talk about is research. I totally underestimated the amount of research that I would need to do for my local podcast. I thought, oh yeah, this is going to take 15 minutes per episode. I know this town. It's going to be fine. Again, it's a local podcast called the Perrysburg Podcast. I totally underestimated the amount of research and writing for outlines and Stuff that I would have to do when it came to my local podcast and then with the pharmacist's voice. Also, I started doing a drug pronunciation series and I completely underestimated the amount of research that I would have to do for that because sometimes it takes a little bit of effort to find the pronunciations of drug names. My advice for new podcasters, like if I could talk to myself back in 2019, I would say that be careful how much time you give yourself. Make sure you give yourself enough time to do your research and writing out either questions for interviews or outlines for solo shows. I totally underestimated it. So I wish I had known how much time it takes to both research and write when I was just starting my podcasts. If research was the sixth thing that I wanted to talk about, writing was the seventh. I think I'm done with that. Next, I want to tell you something about artwork. When I started my first podcast, I wish I would have known how to use Canva to make episode artwork. I did not make individual episode artwork until right around episode 20. I think. I have since gone back and updated some of the episode artwork, but not all of it. So. So it's pretty generic in the beginning. I wish I had known how to use Canva. At first I ended up hiring a graphic designer and she made the podcast artwork. And then I started incorporating the podcast artwork into each image for the episode artwork on Canva. So I wish I would have known how to use Canva. Just starting out, the ninth thing that I want to talk about is media hosts. I started my podcast like I started paying for hosting when I. Well before I needed it because I wanted to challenge myself to set everything up and be totally ready for when I had my first episode come in. And I think I wasted a free month because Dave used to give out this coupon code. I think it was listnr or something like that. Or maybe it was SOP Free for Libsyn. And I remember, oh yeah, I'm gonna use that coupon. And I chose a level that I didn't need, like the $70 a month level, and I didn't even use it. So I missed out on my first month because I couldn't get my crap together and publish episode one in a timely manner. Let's just say, so don't sign up for your media host until you have your MP3 for episode one. I wish I would have known that I signed up too soon. The tenth thing that I want to talk about is websites. I wish I would have started with a pod page for the Pharmacist's Voice podcast. I ended up using my voiceover website and I'm kind of still stuck using it. I'm going to make the switch, I believe in February 2026 from my WordPress based voiceover website because I do medical narration stuff and I think I'm just going to go with a pod page because I can refer people to voice samples through a pod page. I think I can. I can make it work. I'm going to challenge myself to make it work. How's that? So I wish I would have started with a podpage. You can find podpageodpage.com for my second podcast, I ended up using PodPage so you can go to perrysburgpodcast.com and see my podpage for the Perrisburg podcast. It is easy to use and I totally wish I would have done that with the Pharmacist's Voice podcast. The 11th thing that I want to talk about is advertising. And I know this is going super long, but I know Dave and I know he's probably stopping it from time to time and inserting his two cents as well.
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No, actually I'm just sitting here smiling because I started off the show saying we only got two answers and then Kim Newlove for the win. Holy cow. I am going to comment on these, but I'm going to wait till the end. But let's go back to Kim.
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As far as advertising, I didn't know how to advertise my podcast when I started my first one. The second one I took a different approach, but for the first one I remember doing a social media blast once I figured out how to do it. So I would post each episode on LinkedIn, Twitter, Facebook and Instagram. But I wish I would have known how to start a newsletter and started it so I could advertise each episode as it came out. I ended up starting a newsletter with the second podcast, the Perrysburg Podcast. No regrets. I would 100% say that I wish I knew about the power of newsletters when I started my first podcast. There's a lot of other things that I could say about advertising. Like I missed out on the trailer experience for my first podcast because I didn't know that was a thing. And I don't really feel like going back to do it now because I don't know if it would do anything for me. Dave, feel free to jump in here. But I wish I would have known about podcast trailers as well because that totally would have been either Episode one Or I would have found a way to separate it as a separate trailer for my first podcast when I started that. So I wish I would have known about trailers when I started my first podcast.
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All right, Kim, I am going to jump in here. Yeah, I need to make a new trailer for the School of Podcasting. Because in the early days, back in the day of the early, people traded trailers like it was just nothing. It was like, hey, like, we kind of do similar shows. You want to do a trailer swap? And the answer was almost always yes. And now with tools like Captivate, you could do that dynamically if you wanted to. And so, yeah, I think trailers is something that should come back. I don't think the podcast space is less likely to. To collaborate. I think that hasn't gone away. But it used to be you started a podcast, you did your first episode, and then you made a trailer. So, yeah, I would like to see those come back.
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The 12th and final thing that I want to tell you about is that there will be gaps. I didn't know when I started my first podcast that there would be gaps and that it would be okay and that you can fill your gaps. You can build your parachute as you're falling from the plane, so to speak. That's where the value of having a podcast coach like Dave Jackson from the School of Podcasting comes in. When you find out that you didn't know everything and there's a gap in your plan, please know that you can fill it and everything's gonna be just fine. I think that's all I have to say. And thank you very much for listening to this very long response to the November 2025 question of the Month. Again, this is Kim Newlove. I think you've heard a little bit about my podcast as I've answered this question, but I host two podcasts. They are the Pharmacist's Voice podcast, which you can find@the pharmacistsvoice.com we talk about pharmacy topics and careers. And I also host the Perrisburg Podcast. That's my local podcast. You can find that@perrysburgpodcast.com the Perrysburg Podcast is a resource for Perrysburg residents. We talk about what's in Perrysburg and why people like to live here. Again, the website is perrysburgpodcast.com thanks again for including this response in the Question of the Month, Dave. Thanks for all you do for podcasters everywhere, including me and happy podcasting, everyone.
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Kim. Thank you so, so, so very much. Really, really great answers. It really is and we're going to hear more from Kim in a future episode. I've got two. I've got a clip from Kim and. And I had an interview about, you know, how if you're new to the show, I always say your podcast leads to relationships and your relationships lead to opportunities. And I had somebody I met at an event and Kim had left me a message once, and I was like, it's nice when I get feedback from people that just basically backs up what's coming out of my mouth. It's kind of a way for me to go see, I told you. And they're actually fun and entertaining questions. So Kim is going to be involved with that. One of the things I do when I say you get five hours of consulting, we can do that on Zoom, But I also have an app that you can send me texts, you can send me audio, you can send me video. I just sent a screen share to John Germango. And so there's a way to communicate because some people are in like, you know, Istanbul and they're like, yeah, Dave, I love you, but I'm not getting up at 4:30 in the morning to have a Zoom call. So I communicate with Kim on a regular basis. It's always great to hear from her. And sometimes we just vent. Like, it's like, hey, this happened and this was really frustrating and blah, blah, blah. I'm sorry. I just needed to vent. And I'm like, nope, been there, done that. And you know, here's maybe something, a different way to view it or whatever it is, or, hey, this happened. It was really cool, you know, I got recognized. How fun is that? That's always great. And we do that not on Zoom, but via the app that I use. So that's just an insight into a little bit of the school of podcasting. And I'm just. It's weird because I'm very proud of what Kim is doing and it's not me, it's Kim. But I do feel like there's a small part of my thumbprint or something is there. And that's just the teacher in me. You know, you love to see your students flourish. So with that, one of my other favorite people, the guy that was sitting next to me when I got inducted into the hall of Fame, one of the nicest guys on the planet. King of the Audio Editors and the Podcasters Editors Academy, the one and only Steve Stewart.
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Hey, SOP family. And hey, Dave, It's Steve Stewart from stevestewart Me, where I edit podcasts for personal finance content Creators. What do I wish I knew before or when I started podcasting? It was back in actually about 15 years ago. I launched a show November 23rd of 2010, and what I wish I'd known back then was how to edit. I had been using some software to record vinyl onto my computer. So I knew some software, digital software, and so I knew how to use it to record stuff, but I really didn't know how to edit for content. And that was something that I didn't really dig into deeply until I started editing for other people, which is about five years after I started my show. You might be asking, why is that what I wish I'd known before I started podcasting? Well, if you were to go back and listen to the episodes, they could use some help. I've always thought about going back and re editing and remastering them. I just haven't done that. Who's got the time right? So I was putting the hours, I was putting in the reps. I did get decent at doing some things. Noise reduction, I kind of knew that. Volume leveling, Yeah, I got that one down. I learned my lesson in 2011, that I needed to fix the balance and the volume between speakers. Pretty much I wanted to know how to edit better. I wish I'd known that when I first started. This has been Steve Stewart. And by the way, Dave, if you'll allow me to do this, instead of promoting a podcast that I host, I'd like to offer this to everybody. If you're looking for a podcast editor to work with, I can connect you with one who will fit your needs. There's a process that I have. If you go to stevestewart Me findaneditor, it's a process where you basically create an online application. I've got a template you can start with and then I'll share that with people in my community and then you can then sort through the results to find someone who you think is a good fit and have a conversation with them. It's better than walking into a Facebook group of 9,500 podcast editors and you're raising your hand going, hey, I'm looking for an editor. Nobody's got the kind of time to respond to all the DMs and questions and checking out people. No, go to Stevestewart me findaneditor and the process is laid out there for you. It's just so much easier if you're looking for a qualified person to work with. Whether it's editing your show or doing marketing or helping you find guests we have people in that community who do all those things. And so if you've got specific needs, go to stevestort me, find an editor, follow the process. I'll help connect you with the right person. Thanks, Dave.
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Thank you, Steve. You are the man. And he, along with Mark Deal, run the Podcast Editors Academy. And I'm going to bookmark that link because occasionally I will be on Reddit reading people's questions and on occasion they will say, hey, I'm looking for an editor and I will send them your way. And what do I wish I had known? Well, we're going to talk about that right after this. Hey, it's Dave. Let's talk coaching for a second, shall we? Check this out. Bill Gates, Steve Jobs, the former CEO of Facebook. Sheryl Sandberg, the former CEO of Google. Eric Schmidt. How about Oprah Winfrey? You probably heard of her. Hugh Jackman, Justin Bieber, Andre Agassi, Simone Biles. What do they all have in common? They had coaches. Tiger woods is another guy that had coach. So if you're looking for somebody to give you an honest opinion and say, yes, this is great, keep doing this. And oh, did you know this might be a little confusing. Go over to schoolofpodcasting.com start and not only do you get unlimited coaching, you get my step by step courses and an amazing community. Check it out. Schoolofpodcasting.com start use the coupon code listener. That's schoolofpodcasting.com start. Wishing you a Merry Christmas and a Happy New Year. Before I get into my stuff, I do want to comment on one thing Kim said. She said, oh, I didn't know you could change your why. And the bottom line is it is your show and you can do whatever you want. Hey, if your show is normally 10 minutes and you decide because of your schedule that you're going to cut it down to whatever, it's your show. Hey, if you decide I'm going to bring on a co host, it's your show. If you decide you're going to change the artwork, it's your show. Now realize there are consequences. And if you bring on a co host, a big chunk of your audience may leave. They may not, but they might. And likewise, though, people that hate solo shows may actually like your show. So it's your show. You can do whatever you want. And also she mentioned newsletters. You don't have to write War and Peace. You can start with a sub stack. Now, sub stack is meant for you to communicate to your audience. Not so much sell I am using convertkit and I will always call it convertkit even though they changed their name to just Kit. But I use ConvertKit and that's for my marketing and that is something I need to fix in 2026 because it's confusing. Well, which one do I sign up for? And so I'm not going to bore you with the details on that now. Just know that Substack is meant to pontificate and share your thoughts with the world where ConvertKit I can have you sign up, get a free PDF and then send you through some automated emails that get you to buy my stuff. So that's the biggest difference between those. But you should have one or the other even if you only email once a month. Obviously the more you do, the better it is. But email outperform social hands down. Yeah, yeah, yeah. And so I thought about this as I hit pause there for about 10 minutes and I was like, what's really one thing that I should have done a little more of? And I did this in the early days because I didn't know what I was doing. And so that is leaving time for knowledge. There are two ways. Let's take five hours and that's your time. Now I can, you know, watch a YouTube video and jump into something and start twiddling knobs and recording and this and that and kind of figure it out and I'm not really sure but here it is. And then you find out later that oh, if you just flip this switch, it does a thing and you go, oh, but it took you whatever, five hours. It's a much more sanity saving process. And my dad would be so proud. My dad would look at me and go, when in doubt, read the manual. And I have found that when I want to use something new, I've said this before, when you say I'm going to add this to the thing, whatever you're going to do, I'm going to add a YouTube channel, I'm going to add a newsletter, I'm going to add whatever. Take the time to go to YouTube, watch the videos. It drives me absolutely bananas when a video company like, you know, it's software, not so much video, but it's a software company and they don't have how to videos that I want to lovingly and compassionately talk to them and then, you know, punch them in the face. I'm like, what? What are you doing? It's software. Don't tell me I'm looking at you. Uber suggest. Oh, just go over and read all of our blog Posts, it's software. Show me how to do it. What's wrong with you people? So that drives me cray cray. But. But I have found that when I take the time to learn what it does, the then figuring out what part of that I need is much less frustrating. And it's that frustration that leads to 38% of people not doing podcasting. So, you know, knowledge is power. Yeah. Knowledge is also powerful when you put it into action. And so I've actually started this week. I spent about two hours learning SEO and I just put it on my calendar now, like, hey, this is school time for Dave. Because as somebody who's been teaching technology for decades. Oh, it just makes me feel so old. But literally decades. I've learned that if you don't keep up with what's going on, it's not that you're. You're not growing, you're going backwards. So keep that in mind. And then the other thing that I wish I did a better job of in the early days and now I just do it, and that is I just ask people, you know, I did a Dave's Kitchen this year. It was the first time I'd really done a group one live. But a lot of times I talk to people and go, hey, what do you want in the show? What do you want me to do? What do you want to talk about? What do you want me to talk about? And I just ask them and I ask for feedback. And when somebody gives me great constructive feedback, I'm like, I wish you would quit doing this. I get giddy, I tell you, because that gives me a chance to improve. And so that is something. It's funny because I will say this again, because I went back and listened to the episode from 2021 and I said again that one of my biggest regrets, or something I think I should have done, is stuck to one podcast instead of the four or five or 28 that I have now. Stick with one and make it amazing. And with that, I'm so close to A, bringing back one of those shows that I put on hiatus and B, starting a new one. And you will probably hear about that because this is the thing that's different is it is a crowd based, audience based, kind of like question of the month. And we saw now, for the record, who needs quantity when you got quality from Steve Stewart and Kim Newlove? But it's an audience based show, and I realize that can really backfire. And so if I do that show, I will have so many answers in the can, because I've done that my whole life. I used to write, I worked at a. Basically I was a carhop, which is a waiter that runs around the parking lot in Akron, Ohio. And even there I wrote a newsletter for the company to keep everybody informed. When I was at my college, I was the editor of the newsletter, the student newsletter. So I'm always doing those kind of things. And many times I would come up with an idea and people would go, oh, we should do that. And then you'd launch a newsletter. And then three episodes in, you're like, hey everybody, I need your topic for the newsletter. And they're like, oh, are you, are we still, still doing that? Like, yeah, we're still doing that. So I say that, that, that is my knowledge that I know that if you're doing an audience based show, it's probably not going to work because you have to have a really engaged audience. So I'm thinking about that. So for me, make sure that when you do something new to put it on the calendar to learn it, your life will be much less just frustrating. It's now, for the record, you're learning something new, which means you're going to be out of your comfort zone. And it's going to be kind of frustrating because you're always going to have that one question. And when I do training material, I write down the one question, like, what is not being covered in this topic? Because if I'm asking that question, I know when you watch my tutorials, you're going to have that same question and I'm going to answer it. So take time to learn stuff. We all are in a hurry, we gotta get going. But I'm here to tell you, it'll be a much easier ride if you take time to learn it. And when it comes to your audience, ask them and get feedback and be open to that. And you have to really. It's weird. You have to make it a really safe place for them to give you constructive. And by that I mean in, you know, kind of maybe not so complimentary feedback, because that's what I'm looking for. I love to hear when things are going great. Don't, don't get me wrong, who doesn't want that? But I always love to hear when. Yeah, you could do a little better on that.
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Ooh, now that's a good question.
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Oh, I do this every year and this might be the last year I do this. So if you want to get in, now's the time to do it. And that is if you only had one podcast to listen to on an island, what would it be? If you can remember, please give me their website address so I can link to it. And then the big question is, why is it your favorite? And feel free to go as long as you want about the why, because that's really what we're trying to learn about. And then, of course, don't forget to say a little bit about your show and and your website address. I need this by December 26th. Just go to schoolofpodcasting.com? Oh, where am I gonna be? January 15th through the 18th in Orlando, Florida, I'll be speaking at the PodFest multimedia expedition. Then February 17th through the 20th in Nashville, Tennessee, I'll be speaking at the NRB 2026 International Christian Media Convention. For more information, go to schoolofpodcasting.com where. The school of podcasting. Yeah, yeah, yeah. Hey, I'm gonna peel back the curtain. I just started to talk about if you haven't done it already, if you go to schoolofpodcasting.com survey25. I've been asking off and on for people to fill that out. And I started to share those answers on this episode, and it turns out it was getting kind of wordy. And so I need to put that one back in the oven. And I really thought about it because I'm like, do you care what my audience said about my show? And there are parts of it that are and there are parts of it that are not. But it is rude to ask someone for their opinion and not then let them hear the results. So I am going to do that in a future episode. And so I could ramble on for another 20 minutes. I did want to point this out. I have a dynamically inserted answer in the last episode. In the last episode, I said that Captivate was offering, and they still are, a Black Friday deal, which is great. If you buy a year, you get four months free. Captivate is the host I use for this show. I also love buzzsprout, and we'll talk about a new one here in a bit. But I said it was for everyone and it's not. It's for new customers only. And so my apologies, I misunderstood some of their wording. That's my fault, not their fault. And my apologies for any confusion. And so here's one of the cool things about dynamic content. I was able to put a pre roll ad, which wasn't an ad. It was just me going, hey, guess what? You're going to hear me say this later. And it's not true. It's only new customers. So that is one advantage of dynamic content. You can put a little oopsie fixer in there if you want, and then what will happen is, is once that sale is over, I can take away the oopsie thing at the beginning because the whole sale's over. So I wanted to say that. And then I'm going to be adding some new tutorials to the school of podcasting, and one of them I'm already working on, which is a little more SEO. And I know you're like, SEO, what is this, 1995? Aren't you familiar with, you know, AI? It's some of that, too. So I've got that. And you'll be amazed that there are little things that we should be doing that we're not. And then the other one is, I'm going to be adding a course about RSS.com and I know Greg over there. I know Ben, I know Alberto. I've met those guys. They're great people. And they are now offering free media hosting along with paid, because I don't recommend anytime joining a media host that is just free because that is a horrible business model, and many, many, many of them have gone out of business. But I know people are like, well, I'm using Spotify, and I'll point you at an article I wrote. Like, here's like, 17 reasons why I don't like Spotify, starting off with a lie to the podcasting industry when they came on the scene. And if you lie to me, oh, I try not to hold grudges, but, man, if you want to get on my bad side, just lie to me. Because you just don't. I've been saying this whole episode how I love constructive feedback and. Anyway, so I just wanted to say, if you're. Now, this doesn't mean everybody should move to RSS.com, but now when I see people go, I really need free. And I used to say red circle, and red circle is still a viable option if you want free. But it seems like RSS.com has a few more features. And as always, with all podcast questions, it depends. But I just want to make sure you're aware that, hey, I need to start this and I can't pay anything for media hosting, that there are other options besides Spotify. And then what's the beauty of it is you can submit your show to Spotify to be listed in their, you know, directory and still get your Spotify stats and all that stuff. You're Just not, you know, shackled to their hosting and all the shenanigans that goes on with them. So I wanted to throw that in here and we're gonna wrap it up with that. If you're new to the show. Again, if you want to join the school of podcasting, use the coupon code listener. Oh, by the way, Kim mentioned a coupon code. Libsyn also is another great media host. I worked there for eight years and there is a coupon code SOP Free. If you just need basic hosting, no dynamic stuff, and you're on a budget but you don't want free, Libsyn is a great solution for that. It's like either five or seven bucks a month. But again, my favorites are Captivate, Transistor, Buzzsprout, if you're on WordPress, blueberry. And like I said, I'll be adding RSS.com to that the more I dig into it. So I would love to see what you and I can do together. Use the coupon code listnr when you go to the school of podcasting. SOP free was for Libsyn and that does still work as far as I know. And that comes with a 30 day money back guarantee. So thanks so much for listening. And if you're looking for something to do now that this episode is over, you can go to powerofpodcasting.com because I mentioned I have a bunch of shows and there are other podcasts about podcasting there. There's Ask the podcast coach, there's your podcast consultant, which is a like little baby podcast. It's like eight minutes long. So if you're looking for little things to listen to while you walk around the block or something like that, they're all there@powerofpodcasting.com until next week. Take care. God bless. Class is dismissed. If you like the show, please share it with a friend. If you like the show, bring. And so I communicate with Zim. Yeah, good old Zim. Yes, that's what happens when you combine Kim and Zoom. You get Zim. Yeah. This podcast is part of the Power of Podcasting Network. Find it@powerofpodcasting.com.