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School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Podcast Short Cuts and Sacrifices: What Worked?
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- [00:00]
Dave Jackson
Earlier this year, I attended the Novel Book Marketing conference and I was lucky enough to meet Emily Kate and she had this great question.
- [00:09]
Kim Newlove
I want to know, in the beginning, throughout your story, what sacrifices and shortcuts did you take and did they work out well?
- [00:20]
Dave Jackson
The ones that worked out well and
- [00:22]
Kim Newlove
made you a success, what were they? And your website again is emilykatec creative.com
- [00:29]
Dave Jackson
and yes, that was recorded in a hallway. And yes, today we're going to answer that question. Hit it, ladies.
- [00:35]
Todd the Gator
The school of podcasting with Dave Jackson.
- [00:41]
Dave Jackson
Podcasting since 2005. I'm your award winning hall of fame podcast coach, Dave Jackson. Thanking you so much for tuning in. If you're new to the show, this is where we help you plan, launch and grow your podcast. My website is schoolofpodcasting.com and so today, yeah, we're talking shortcuts and sacrifices. Are you ready? Here we go.
- [01:06]
Kim Newlove
This is Kim Newlove from the Pharmacist's Voice podcast and the Perrysburg podcast. This is a loaded question that Ms. Emily Kate has asked. Sacrifices and shortcuts. I hope I answer this right. I made a short list of seven items that I would like to share and I'll get to them right away and then I'll tell you about my podcasts. Number one is Otter AI. I use a transcription tool called Otter AI, all spelled out, that's O T T E R A I. It's like the animal, the otter. And what it does is it transcribes my conversations or my solo shows so I can easily search within the text to pull out information that I would like to put in the show notes or that I would like to use to craft an intro and or an outro. Hope that makes sense. It has saved me time, but it is a tool and it costs money. So there's a sacrifice of money, I guess, but it's also a shortcut. There you go. That's my first one. Second on my list is hiring an editor. You sacrifice money, you sacrifice a little bit of pride, but it's a shortcut, right? You get more time in your day. I edit, I would say 99% of what I do. I have published more than 500 podcast episodes across two shows since 2019. I know how to edit like a champ. But I got the opportunity to travel to Europe in 2024 with my son Derek, who at the time was 19, and my sister, who was doing a full Rite Scholar program in Germany. She was only going to be there for a year and my son was only going to be 19 once. So I sacrificed the money and the pride. You know, I'm one of those people that likes to do stuff myself. So I sacrificed money and pride. I hired an editor and a total totally worked out great. And shout out to Steve Stewart for helping me find an editor. He has this wonderful form, this Google form that you fill out and he sends it to his editors or at least at the time, back in 2024, that's what he did. And I got me an editor and shout out to Engin Hassan. Engin Hasan saved my bacon probably 10 times between both shows. So probably five shows with the pharmacist voice and five shows with the Perrysburg podcast number three is not going to make sense till I explain it. But the topic is YouTube links. The sacrifice is that by providing a link to the YouTube version of my audio podcast, instead of giving a link to the podcast players like Apple podcasts, Spotify, et cetera, I have decreased the number of downloads on the podcast player and very much increased the downloads on my YouTube channel for my audio podcast. So I am, I know this probably sounds crazy, but I am building up my YouTube channel using an audio only podcast. If you can believe it. It has actually worked for me very well. So I'm sacrificing traffic to the audio podcast players and instead sending people to the audio only YouTube episode. Hope that makes sense. I don't do video episodes. I do audio episodes. They're just on YouTube with a static image. Number four on my list is tools and costs. I'm sacrificing money to get tools. Tools in the long run are shortcuts to get better audio quality or anything from a better episode artwork to a better sound with a better microphone. There's so many tools that we as podcasters buy. So I have sacrificed money to get tools and I have upgraded tools over the years and I have no regrets. Number five on my list has been a huge sacrifice and very recently. Number five is a change in production schedule. I have sacrificed my weekly schedule for a monthly schedule. I don't know if that's a shortcut for you. It's certainly less work. But the problem is I have certain life circumstances at this time and they require me to work a little bit less. So I have sacrificed my production schedule for a better life. I need that time in my life for my life circumstances. Number six is bit ly links. Bit ly is a link shortening tool or a website. It's spelled B I T L Y. I believe it's bit ly.com you sign up, there's a free account. You get, I think, a thousand different links per month. I think I only ever use about a dozen or so. And that has shortened my links so that when I share a YouTube video, which usually has a really wonky looking URL, it is something that is much shorter and attractive. And also when somebody clicks on it, I can tell from where in the world literally they are clicking on it. I highly recommend Bitly Links. That's not exactly a sacrifice, although maybe it's sacrificing branding a little bit because then you don't have YouTube.com associated with it. And having YouTube.com associated with something may increase trust on clicking the link. Some people will not click on Bitly links or they'll get sent to some sort of a spam alert if they're in an email. So it could be a sacrifice to use Bitly Links, but it does make it shorter, so it's a shortcut. And I recommend using Bitly Links. I can tell all the time when I have hundreds of clicks on a Bitly link. For example, I give out the YouTube version of a podcast episode using a Bitly link in my LinkedIn newsletter. And when somebody clicks on that Bitly link, I can see them just racking up. Sometimes I get hundreds of them with a podcast episode, or it's hundreds over time. And that's fascinating to see. And I can see how many people are clicking on the Bitly link for my book, my audiobook, when I put it in my email newsletter. I highly recommend using Bitly Links. It's an extra step. So it's a sacrifice of time. But again, it's a shortcut and you get something out of it. The seventh and final item on my list is changing content. It was a sacrifice, not so much as a shortcut. What happened was I started the Pharmacist's Voice podcast back in 2019 and. And it had a certain mission. Over the years, I changed the mission. And when I changed the mission from talking about my journey from pharmacist to voice actor and podcast host to talking about pharmacy topics and careers, I was able to give the audience more of what they wanted. I sacrificed the original mission of the podcast and I sacrificed what I had in my head as what I wanted to share with, which was solo shows, solo shows alternating with interview shows. And I ended up giving the audience more of what they wanted. They wanted more solo shows featuring drug pronunciation episodes. There's a certain way I break things down and I think they like that, and I would say to this day, my most downloaded episodes are drug pronunciation episodes. There's just a certain group of people that love them. So I sacrificed the original mission of the podcast to give the audience what they wanted. Why wouldn't I? That was a really long list. I'm sure Dave's been riffing on this as he's going on and playing it. Thank you very much for including my Response in the February 2026 question of the month. Now a little bit about my two podcasts. Again, this is Kim Newlove. I host two shows. The first one is called the Pharmacist's Voice Podcast. You can find that@thepharmacistsvoice.com and the other podcast is called the Perrysburg Podcast. You can find that@harrysburgpodcast.com a little bit about each show. The Pharmacist's Voice podcast has now become a monthly show. We talk about pharmacy topics and careers, including drug pronunciations. And on the Perrysburg Podcast, it's a resource for the Perrysburg community. We talk about what's in Perrysburg and why people like to live here. I live in Perrysburg, Ohio, which is in northwest Ohio. That's all I've got for you. Happy podcasting.
- [09:52]
Dave Jackson
Thank you so much, Kim. Everything she mentioned will be out@schoolofpodcasting.com 1025, including a link to Switchy, which is my link shortener tracker, QR maker. And the great thing about that, I think Bitly is free, but it's limited. But this you pay. I think it's $2939 once for life. That's cool. And next up, the content creators accountant, better known as Ralph. Take it away, buddy.
- [10:25]
Ralph
Hey, Dave, it's Ralph from the Ask Ralph Media Network. You can find all of my shows@askralph.com so I'm answering your question of the month. So I'm thinking back to when I really got started in earnest back in podcasting in November 2023. And I would say the first shortcut I took was thinking that I could figure out how to do this myself. And what I'm really referring to there is just trying to find online tools and that sort of thing that it would just allow me to go do all of this podcasting stuff without actually going and selecting coaches. Now that said, I did select you pretty early on. I think we started working together in January of 2024, and honestly, that was a huge thing. But the shortcut for me was thinking I could do it on my own. The other Shortcut that I took was not going and actually finding a speaking coach. And I just added a speaking coach. I guess it's been about six weeks ago, and that has been a huge eye opener for me. So if anybody is listening to this and saying, you know, when you're first getting started, this is where I made my mistake. My idea when I first got started was let me buy all the gear, let me set up the studio, let me get all the cool software, let me get all the subscriptions. But what I didn't do was focus on the content and on the delivery. And those two shortcuts, the things that I did, it has made it really difficult to climb up this mountain to actually get an audience. Now, I'm happy to report that now I'm seeing that audience both in audio and video. But, Dave, that was definitely one of the shortcuts. The other shortcut that I took, to be very candid with you, is letting AI do too much of the process at the front end. When I look back at it, many of my early shows, back before I was at episode 1000 or whatever I'm at now, on my daily show, I let AI do a lot of the heavy lifting. And one of the things I've learned over time is that AI doesn't do a good job of heavy lifting. You've mentioned on your show many times, AI does a great job of spit and polish, cleaning up the edges like some nice, you know, fine sandpaper. But in many ways, at the front end, I let AI do a lot of the lifting. And it wasn't RALPH that was talking. And so as of the last six months to really about nine months, I've really been moving away from AI I've been moving away from the scripts. And honestly, I think my shows are just better. I mean, you know, I always can't figure out when I'm going to get another show. I seem to add one and add another one, and now I'm involved in the podcasting morning chat. So, you know, I love. I love this medium, but those are the two big things. Dave. I think jumping into gear, acquisition, not finding coaches, and letting AI really do the things that I needed to do myself. Now, as far as sacrifices go, in a lot of ways, I've sacrificed my main business. Now, that was an intentional decision. About three or four months ago, I launched the Content Creators Accountant because I finally figured out that there are a lot of people in this content creator realm who do not understand the business and the financial side of things. So in a lot of ways I sacrificed my business. I took money from the business and I put it into this, I'll call it a hobby of podcasting. And I think that worked out in the end because it gave me the tools and the skills that I needed to make it work. But looking back at it now, honestly, the truth is I probably would have been better off to sort of lean into this a little smoother. But anyway, Dave, thank you so much for listening to me. I guess I rambled on a bit, but you can find all of my content again. That's@askralph.com that's a s k r a l p h.com you'll find the financially confident Christian. You'll find grit and growth business. You'll find Truth Unveiled with Ralph. That's my weekly sermon show. And you'll also find the content creators accountant. All are available both on audio and video. Dave, thank you so much for what you do. Thank you for being one of the early coaches who have really gotten me to where I am today. Have a great day, Dave.
- [14:29]
Dave Jackson
Thank you so much Ralph. Again, links out@schoolofpodcasting.com 10:25 we're going to throw it over to Todd the Gator.
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Todd the Gator
Hey Dave, it's Todd the Gator here to answer your question of the Month. For me, in the early times as a brand new podcaster, I didn't realize how much work editing was going to take and I sacrificed many hours a week just learning how to edit my podcast. One two hour podcast was taking me five to six hours to edit. I wanted to make sure that I learned how to do it properly. So I went to YouTube before I knew about the school of podcasting and I learned step by step, one video at a time. And man, there were some frustrating lessons I learned the hard way. In time I got much better with my new system, but I soon realized that some of my fellow podcasters in my community had taken some shortcuts. Like for example, using Discord bots to record separate tracks when multiple people are on a show. Man, I spent years editing single tracks meticulously. I don't know, making sure that the background noise, ums and ahs, dead air and audio levels were all evenly recorded or removed. Today I use AI to do all that automatically and I can edit that two hour podcast in less than an hour now with superior sound. As for shortcuts, I'm a big believer in using Google Docs to create templates for my podcast outlines and scripts. One for guest shows, another for co host. Only shows, maybe another for special community shows. You get my point. So the thing about Google Docs is that you can share the show outlines to your guests and co hosts with just a click of a mouse. I've been using this system for nearly seven years now. So my advice is create a show template in whatever word processing app you're comfortable using and stick to it. It'll save you time and also stop your head from spinning, you know, trying to create a new episode from scratch every week. Another shortcut that I use, and I don't think anybody else is going to say this on the show this week, and it may not apply to everybody here, and that is I do my shows live. I do it on my YouTube channel, my Twitch channel, and inside my own Discord community called the Stage channel. I use a broadcasting software called obs, or Open Broadcaster Software. It's open source, it's free, but I'll just tell you the learning curve is as steep as learning how to edit a podcast. But what I find is that doing live shows forces me to be prepared and on my game, which means my editing is much cleaner. And I truly believe, you know, being fully prepared for your show makes editing a breeze compared to some of my friends out there who just jump on and quote wing it, even if it's pre recorded creates a lot more editing. I can also take the OBS track from my video and use it as a backup audio file while also recording an audio only track simultaneously from my Rodecaster Pro. I always use two sources to record. That was a very tough lesson to learn. Nothing like lost shows after spending two hours trying to record it. Just for reference here I use Auphonic for my AI audio editing. But I highly recommend learning how to edit a podcast by hand initially because that is now a skill that I can put in my cap as a resource if I ever need it. I use Audacity, another free software for editing and it really has improved over the years. It has some really solid features now. My main podcast is guarding down Roundtable. It's a gaming podcast where my co hosts and I, we invite two members from our sizable community of gamers and they bring a topic of discussion about anything in tech, the entertainment or gaming industry, AI, I mean anything that impacts our gaming hobby. We typically have four topics a week in our roundtable format and we call our members on the show guest co hosts from a rotating list of handpicked guests from past episodes. But also once a month we invite a new member from our community that hasn't been on a past episode and we learn all about their gaming history and we also run them through a Fast Fire question answer segment to learn even deeper things about them. Called the Speedrun, it's informative while also continuing to build upon our now 7 year old discord community. So if you want to learn more, just go to guardiandowncast.com as usual. Thank you Dave for creating this wonderful community at the school of Podcasting. I am a very happy member. And later, Guardian.
- [18:53]
Dave Jackson
Thanks buddy. Yeah, that's a cool idea, getting your audience involved. Next up, practicalprepping.info is the show and this is the one and only Krista.
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Krista Lawley
Hello Dave. Krista Lawley here from Practical Prepping, the prepping podcast with no bunkers, no zombies and no alien invasions. Just practical prepping. And you can find us at practicalprepping.info a shortcut that's been a huge help for us is the use of AI to put together our episode notes. We'll drop in keywords that we want to target along with our outline or transcript, and in a few seconds we have a solid set of show notes. Then we just give them a quick read, tweak a few things and they're ready to post. We also use AI during the planning stage to double check our outlines just to see if there may be any gaps or missing talking points or anything we should add before we hit record. Thank you Dave for what you do for all podcasters and especially for what you have done for Mark and me. Again, this is Christa Lawley with Practical Prepping Podcast and you can find us@practicalprepping.info
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Dave Jackson
and now it's time for so lovely.
- [20:04]
Todd the Gator
Here comes another 10 second tangent from Dave. Brilliant.
- [20:08]
Dave Jackson
Such absolute rubbish. I was talking about these And Mark from practicalprepping.info said, man, that is a prepper's dream. And I think it also works for podcasting. So this is kind of podcasting adjacent. I found these things on Amazon again, links in the show notes and they're called smart labels and it basically is a label with a QR code. You download the smart label app, you scan the QR code, you take a picture of the tub or, or the shelf or whatever where this stuff is, and then you take pictures and name the stuff that's in it. So like in the Christmas one it might be ornaments and then you take a picture of the tinsel and the lights for the kitchen and things like that. And then later if you're like, hey, where's the snorkel? I want to go swimming. You search through the app and it's like, oh, that's in tub K27B. And for me, as a guy who has tons of tubs in the basement filled with audio equipment, I was like, oh, I gotta do this. So it is like I say podcast adjacent. And if you're like me, you're like, wait a minute, if they have an app, what keeps the app, like the whole one time fee from? Because I bought, I think 48 stickers for like 20 bucks, which will last me a long time. I don't have that many tubs or whatever. And I was like, what's going to keep the app going? Because, you know, Apple likes to update their stuff and you have to have a team. Unless you're, I don't know, Libsyn that just lets their app go to kaput. Did I say that out loud? Oh. Anyway, the cool thing is they do have like a super jumbo deluxe kind of version of the app. So if you want to pay, you can. I'm not, but I'm now not worried about the app going out of business. Ugh.
- [21:58]
Todd the Gator
Finally back to the show.
- [22:00]
Dave Jackson
All right, in just a second, I'm going to tell you my shortcuts and my sacrifices right after this. Still not sure if you should join the school of podcasting. Listen to the latest message I got from one of my members. Hey, Dave, it's Mark Lawley at Practical Prepping. We're the prepping podcast with no bunkers, no zombies, and no alien invasions. Just practical prepping. Just wanted to tell you it's working. We're hitting over a thousand downloads in the first week. A couple of episodes have hit 1000 in the first two or three days. Most are around 16, 30 days, but a couple went over 2000 in less than 30 days. Just thought we'd let you see how your coaching is helping a middle aged couple with a little old podcast in north Alabama that started on a $30 Olympus single track digital recorder.
- [22:52]
Todd the Gator
Wow.
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Dave Jackson
Thank you so much, Mark. And you've heard what I've helped Mark do. Let's see what you and I can do together. Go to schoolofpodcasting.com listener and join today. That's schoolofpodcasting.com listener. Hey, are you tired of feeling stuck with your podcast growth? It's time for you to discover podcast Hot seat. It's the ultimate partner in your podcast success. I'm going to help you ID those items you're missing. With almost 20 years of experience, I help you identify your show's untapped potential and provide actionable strategies to boost your audience engagement. You can now order a private podcast audit. And don't forget, you get a free month at the School of podcasting. Visit podcasthotseat.com to take your podcast from good to exceptional. Your audience will thank you.
- [23:49]
Todd the Gator
The School of Podcasting.
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Krista Lawley
Yeah, yeah, yeah.
- [23:53]
Dave Jackson
All right, a couple shortcuts and some of these I'm really afraid to say out loud. The biggest sacrifice. Let's go there. The biggest sacrifice is time. Time to understand what your audience wants. Time to figure out how to give it to them in a fun and entertaining way. I don't watch live tv, hardly ever. This is almost embarrassing to say as I record this. The United States is bombing Iran and I've yet to see a news report about it. And this isn't a hide your head in the sand and hope that the news goes away kind of thing. I just, most of the time the news just wants me scared and afraid. And if something is really big, I will hear about it, you guessed it on a podcast. So I rarely watch the news, especially if you really look at it. Often is a giant commercial. My favorite around Christmas is when they go, hey, the red cups are in at Starbucks. I'm like, yeah, that's a commercial. So some technical things I've done well before I leave tv, I typically only have one streaming service. I will have either Hulu or Netflix or what's the other one? Hulu, Netflix. Oh, Paramount Plus. And if I have those and there's an option to get them ad free, I will pay the extra $10 on Hulu to get them without ads because A, it ruins the experience and B, it if you watch enough programs, you end up watching a lot of ads. And I'm like, you know what? My time is worth more than 10 bucks. So that's how I look at that. Now in terms of podcasting, in the past, I do a show every Saturday live. It's called Ask the Podcast Coach. You can find it at askthepodcastcoach.com live every Saturday at 10:30am Eastern. Yes, we are the new Saturday morning cartoons. And I used to use Descript to upload the file and simply remove the filler words. Now, you have to be very careful with this. Do not say remove all filler words or makes it sound really weird. I went in, I would let it do the transcript, which took a while, and I would go in and say, hey, remove, remove. You know, and I think there were like double words or something, but it would be like two or three settings. And I would do that. I would have it add chapters and then I would export it. And that particular show was on Buzzsprout. Well, it turns out that Buzzsprout through Auphonic and we've heard other people mention that, has kind of a D tool. Not all. It's not as robust as Descript and filler words, but enough to where when I listen back to the show, that's a show that's done live. And part of that is going to be more ums, because myself and my host, Jim Collison, are trying to figure out what to say off the top of our heads. But for the most part, it's not that filler word too many times now. It's annoying level. After it goes through that, it also automatically masters it. So I pay the $9 extra on Buzzsprout. I'm about ready to cancel my Descript because A, they changed their pricing and B, I'm just not using it at this point. I know I could use it for clips and I'm gonna look into that, but that's just something that I'm like, you know, I could if I wanted to use Resound. So these again in the show, notes Resound. FM goes through and finds pretty much just ums. And then you can go and manually go, yep, delete that one, delete that one, Delete that one. And I do use that for some of my clients because I want a little more control instead of just delete them all. The other thing that I've sacrificed is sleep, because for a while, When I started 20 years ago, I had that mentality of I'll sleep when I'm dead, and that can be arranged. And I was doing it because the house was finally quiet, so I would stay up till the wee hours of the morning. I don't recommend that unless you got little ones or something, but losing your sleep is not healthy for you. I know that's kind of a duh statement, but you need your sleep. I paid money and I hired a business coach last year and learned a lot about email marketing that I will now be implementing. I'm now taking a class on SEO. And I know some people are like, SEO, Is that still a thing? Yeah, it's still a thing. It's not dead yet. And the other thing is I've taken again the time and I need to do more of this to learn how to prompt AI. I don't use it as much to create. I never really have. I've always used it to polish what I've done. But I got a deal on AppSumo years ago for Castmagic. This is a AI tool that writes pretty good show notes if you give it the right prompt. So again, I had to take the time to learn how to prompt it. My grandpa used to say, any job is easy if you have the right tool. And it's not about so much having the right tool, but knowing how to use the right tool as well. And I know Kim mentioned Otter. I use Otter as well sometimes. Again, I'm kind of grandfathered in on some of this stuff, but both castmagic and Otter will transcribe it. And then I go in, and one of the prompts I will use is, give me 10 titles for this episode and tell me which one you like best and why. Now, that's kind of scary, because you got to remember the A in AI stands for artificial intelligence. But sometimes it will give me a reason. And I'm like, man, I can kind of see that. But I always look at the list and then go, which one would I click on? And that's really. When it comes to titles, that's what I'm looking for. So those are some of the things that I have done. Another one before I wrap up my list here in terms of growing my audience. And it wasn't even really a strategy that I did on purpose. In the early days, I would talk about Daniel J. Lewis's show, the Audacity of the Podcast. I still do. It's a great show. And I would talk about Ray Ortega did one called the Podcasters Studio. There's a great lesson there. Don't have two plurals. So he had Podcasters Studio, and so he had to buy podcaster studio and podcastersstudio.com, both of those. We listened to each other's show, and we'd be like, oh, man, Ray just did this thing on cameras, and Daniel did this thing. And on occasion, they would mention us. And so we ended up doing a show called the Podcasters Roundtable until Ray's father took ill. And ever since then, he's. Ray's doing this thing again called Being a Father. Have you ever heard of this? Spending time with your kids? Yeah, that's a good thing. And so that's why we don't do that show anymore. Both Daniel and Ray have children. And so I'm the guy going, hey, come on. What do you mean, kids? But I can tell you that I would have people that would email me or whatever, and they would Say, I heard you on the round table. And so I know my buddy Ralph. We heard him earlier. He is now a co host of the podcast Morning Chat, which, if you're looking for a daily podcast show, that's my buddy Mark Ronick, who does the Empowered Podcasting Conference. He does a daily show. Has a nice little community going on over there, and Ralph has stepped in. So if you need any kind of accounting or business questions, he's helpful with that. There's a bunch of really cool people over there, and they do it live seven in the morning. I'll put a link to that out in the show notes. So that's another way to partner with other people in your genre. Here's a fun one. My buddy Marcus Couch did this. He used to do a show about the Chicago Bulls. Now, Marcus was primarily an audio guy, so he found a guy that was big on the Chicago Bulls, that was on the YouTube side. And so they both loved the Bulls. And if you liked audio, you could listen to it because they did it on audio, but they also did it on video. And so it was kind of a one of those CSI moments where it's like, we're gonna get CSI to also appear on Chicago Fire. Who's gonna be on, you know, whatever. So that was a great strategy to start a show. The one that I kind of. I think is cool, but yet I hate. Look, I'm a musician, and I have friends like Wayne Henderson, who does. That's a good question. There's Jody krangle over@voiceoversandvocals.com that just has a voice like, but it's just like butter. Jody's great, but when I needed a jingle, I used to go to Mike. People ask me, where did you get the school of podcasting singers? That's Mike Russell over at Music Radio Creative. And it was. Mike Russell was one of the first guys that started talking about AI because he saw the writing on the wall. And I'm getting ready to rebrand the podcast hot seat to the Fix My Podcast show. And so I went over to this site called suno and for 10 bucks, got a jingle. And I just wanted it to be short. That basically says this.
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Ralph
It's time to fix my podcast buff
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Dave Jackson
at the boring and get this thing growing. It's time to fix my fly, and then I'll start talking here and fade out the music. The thing you have to be careful with is this thing will spit out a whole song for you if you want it. Here's just a brief, like, here's Verse one spilled coffee on the mixer Mike standing in my chair.
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Ralph
Yeah.
- [34:27]
Dave Jackson
So as the beginning of the show should be fairly short to get to the meat and potatoes. I wouldn't have a 2 1/2 minute intro song because after your audience hears it goes, oh, that was kind of cool. They probably don't want to hear it again. Says the guy who has a 10 second outro jingle. That's one that I'm kind of torn with as a musician. I'm like, we're kind of putting musicians and voiceover people out of work. But on the other hand, it was 10 bucks and it took me about 15 minutes. And so I'm torn on that one. And I'm going to add one more here and that is in honor of my, my dad. We'd get a toy or whatever it was and all of a sudden it wasn't working. And he'd go, when in doubt, read the manual. And that is my advice. So I'll give you an example. I use ECAMM Live to do the live show on Saturday. That I do. I love it. It is Mac only, unfortunately. But now that I've switched. I taught PC computers for decades and I got a Mac just because I had people, I had clients and students that were using Macs. And I was like, well, I need to get one of these things. So I got a Mac Mini. And I gotta tell you, I will never go back. I actually ditched my PC. And so if somebody needs something now on PC, I don't know what I'll do, but I got eCamm live. It's a great program and much like Description and Obs, there is a learning curve. It's like, hey, order now and get a bonus learning curve. And I remember thinking I'm going through and not that they don't have a YouTube channel and stuff, but I was just like, look, I know software, I've been teaching it forever. And this was like no other software. You end up with like 13 million little windows all over your screen. And so I paid Alec Johnson from One Take Productions, or I forget, it's One Take something. I'll put a link in the show notes for Alec's stuff. But he did exactly what I wanted, which was went through every single feature so I could figure out which one of those then applied to what I needed to do. So there again sacrificing time and money. But in the long run, I saved my sanity. I always say, you're gonna pay with one of two currencies, either your time or your money and I guess we could throw in there sanity. Use the one you have the most of. And so I've started to learn that as much as I like money, I can get going faster, which helps me then make that money back faster and it keeps my sanity. So thanks to everyone who chimed in, I'll have links to everything out@schoolofpodcasting.com 10:25
- [37:24]
Todd the Gator
Ooh, now that's a good question.
- [37:28]
Dave Jackson
Ah, this is a oldie but a goodie. We do this at least once a year, usually in January. We kind of put it off a little bit so you can think about it. Here we are in 2026. What are your top podcasting pet peeves? Just the one that like either makes you hit fast forward or some cases makes you swipe left and hit delete. Sometimes makes you hit the unfollow button. What are those top podcasting pet peeves? I need your answer by March 27, 2026. And of course, don't forget to tell us a little bit about your show and include your website address. Simply go to schoolofpodcasting.com? by March 27th. The link is in the show Notes. If you host a podcast, your website should work as hard as you on your episodes. At PodPage, we automatically create a beautiful professional site for your show, complete with episode pages, transcripts, audio players, SEO optimization, and building tools to grow your audience. No design work, no platform plugins, no ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on PodPage. Go to podpage.com preview and generate your free preview site right now. See your show the way it should look@podpage.com preview what's going on in podcasting? It was announced the new dates, of course there is podcast movement in Austin that is March 13th through the 16th, and this is the first one I've missed and I'm already regretting it just because I don't want to. I've just heard horrible stories about south by Southwest and I should go there to find out if finding a hotel is really that hard. Because maybe it's not as bad as I think, but the one in New York City, they hadn't really release the dates and the venue, and so what they're doing this is kind of cool. It's September 14th through the 18th, but the 14th and 15th is the sounds Profitable business summit. So if you're really into Sounds Profitable, I love Tom and Brian and the whole advertising thing. That's where you want to be. September 16th there's IEB upfronts. So this is where the big shows go. Look, we have a big audience. You should sponsor us. And there's also a podcast movement party night that night. Hooray. And then on Thursday and Friday in New York city, that's the 17th and the 18th. That's when podcast movement will be. And to me, I love the way they laid this out, because if you're just an independent creator, you're not really interested in advertising, you're not really interested in sponsoring a big show, then you could just go the 17th and the 18th. The venue, per Pod News, is Terminal 5. It's an iconic venue in New York City's Hell's Kitchen. Well, that sounds inviting. Come to Hell's Kitchen. But I think this is a good idea. I think we're gonna see more events do this where, hey, bring your own hotel. We'll provide the big room and the place. You bring your own hotel. I like that idea. Mo, if you're still listening or anybody from New York City, if you can let us know what kind of neighborhood that is. I'm assuming that it's a decent neighborhood. They wouldn't put it in some shady place where we have to worry about getting mugged. But, you know, it is the big city. Yikes. So let us know. But I'm looking forward to that. I like the way they have this set up, so we'll see how it goes. I know I do plan on attending that one just for the fun of going to New York City and hanging out with all my friends. Another quick one, if you've ever thought of moving or starting your podcast on PodPage, We Build Beautiful websites for podcasters that don't want to learn how to code. Well, we now can migrate your WordPress information to PodPage. Link will be in the show notes. Kim had mentioned a link that Steve Stewart had given her. I'll have that in the show notes. But speaking of the king of all editors, Steve Stewart, the Podcast Editors Academy is open. So if you're a person that is looking to start a business or to improve your business as a podcast editor, go to my affiliate link@schoolofpodcasting.com pea. That's short for Podcast Editors Academy. That's what's going on in podcast. More news available@podnews.net on next week's show. I know I said this a couple weeks ago. I will be interviewing Jaina from the Big Lash Energy Show. She is amazing. I'm looking forward. I'm going to do that. One narrative style because there's just so much chocolatey goodness that I was like, I want to put this together in the best way possible. If you need help starting, growing, launching, monetizing your show, there's one place to go for podcast education, and that is schoolofpodcasting.com until next week. Take care. God bless. Class is dismissed. Please share it with a friend. If you like the show. Pretty, pretty please share it with a friend right now. He's now kind of a guest host. Or a co host, I guess would be better. He's not a guest host. He's a co. Jeez. Come on, Dave. That loving thing my dad would always say, which was, of course, you better be asleep when I get back there. Oh. But the sound of his footsteps coming down the hallway would strike fear into the bravest soul. Maybe. No, I'm just kidding. Check it out. Schoolofpodcasting.com that is school. Oh, crap. I was so close. Hey, it's Future Dave. I forgot to mention Magi. It is an AI tool that has all of the AIs together. Like, I'm off to go make artwork for this using Nano, Banana, Fanna, Fofana, Fifano something. But check out Magi if you want to do some AI stuff. Links are in the show notes. Schoolofpodcasting.com 10:25
- [44:06]
Todd the Gator
yeah,