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Dave Jackson
Hey, welcome to episode 1016 of the School of Podcasting. If you're new to the show every year, the last episode, I ask you, the dear listener, to share, if you could only pick one. What's your favorite podcast for this year and then tell us why. So the teacher in me really wants to hear the why, so we can all learn together. Hey, people, enjoy this type of content and then tell us a little bit about you. And so when I look at my stats in Apple podcasts and I look at the completion rates, this particular episode does not do well, to the point where I thought, am I gonna do another one of those? And I am. But you're gonna hear, I'm gonna cut this up into different sections because there's gonna be a learning part and. And a discovering part. So with that, welcome to episode 1015. What's your favorite podcast 2025 edition. Hit it, ladies. The School of Podcasting with Dave Jackson. Podcasting since 2005, I am your award winning hall of fame podcast coach, Dave Jackson. Thanking you so much for tuning in. If you're new to the show, this is where I help you plan, launch and grow your podcast. My website is schoolofpodcasting.com and today we are going to learn why people listen to podcasts. What makes you tune in? Because we don't just want to be good. We want to be someone's favorite. And so today, here are the people that sent in their answers.
Scott Johnson
Good morning, Dave. Scott Johnson here.
Dave (Walking is Fitness)
I'm Dave.
Ethan
This is Ethan.
York
This is York.
Zoe
Hello. My name is Zoe.
Kim Newlove
This is Kim Newlove.
Ralph Estepp Jr.
Hey, Dave, it's Ralph.
Tim
This is Timothy, Chemo, Brian, and of.
Dave Jackson
Course, all of their shows will be mentioned later and all the links will be out@schoolofpodcasting.com 1016. And so let's get to the question, what's your favorite show and why? We're going to go back to Scott Johnson from What was that like?
Scott Johnson
My favorite podcast for this year is one that I've been listening to actually for a few years now, but not many people know about it. It's called Nudge. That's N U D G E. The website for the show is nudgepodcast.com and the tagline is behavioral science simplified.
Dave Jackson
All right, I don't want to interrupt Scott, but I got to tell you, that's a cool name and that's a cool tagline. And this is why I do this episode. I'm like, I might have to check that out. Continue on, Scott.
Scott Johnson
It's a show about the psychology behind marketing, why we as humans do what we do. And a lot of times, they have some really great insights.
Dave Jackson
All right, I'm sorry, Scott, from what was that like, dot com? I'm definitely checking out this show when I'm done.
Scott Johnson
Like, they had a show recently about how companies experiment with sense hacking, and one of the examples they give was Coca Cola. Back in 2011, Coca Cola tried something. They introduced a new version of their can of soda, which, you know, is traditionally red. They came out with a can that was white. And the feedback they got was that customers hated the taste of the Coca Cola that was in these new white cans. But the amazing thing is that the product inside those cans was the exact same drink that they sold in the regular red cans. But that change in color somehow caused people to not like the way the drink tasted. And in that same episode, they covered the other human senses. They talked about the reason behind why some tennis players grunt loudly when they hit the ball and why cars smell different when they're brand new and how a tablecloth can alter our taste and why some stores play certain music that changes what we buy because of what we're hearing. I've always been fascinated by the human mind and this show. It just brings on lots of examples and stories and also expert guests who explain these things. It's given me some great insights that I've actually implemented. Again, the show is called Nudge Behavioral Science Simplified. And the website is nudgepodcast.com now, that.
Dave Jackson
Makes total sense because when I listen to that, that is information that I haven't heard anyplace else. So it's very unique coming from Scott, who does a show called what was that? Like? Where you hear stories that you're like, holy cow. And we're going to hear about Scott Show a little later. But again, links out@schoolofpodcasting.com 10 16. But can you see where that's not just your typical kind of show? Very cool. Thank you so much, Scott. Next up, he's only got one name because he only needs one name. York from welcome to Earth Stories. What's your favorite show?
York
That would be no Agenda. Earlier on when I started listening to it because it was recommended by. By a podcaster or maybe by you or somebody. I didn't like it initially, and I said, like, what is this? And then I listened to it again because there was something there that stayed with me. And that's how you could tell if you enjoy a podcast, does that stay with you? Does it have staying power? And it did. I think originally I didn't like it because I wasn't really sure of the format. I mean it's, it's a long show, it's three hours long or more. There's a lot of clips, there's a lot of things that they do that only if you are the initiated, you'll understand what's going on. I was a newbie to it, so I didn't understand the jingles, the inside jokes.
Dave Jackson
So keep this in mind that you may be turning off newbies because they're like, I don't know, I'm not part of the club. And they tune out. But luckily York stuck around.
York
But once I started listening to it some more, then it all clicked in. It all made sense. Also, I enjoy John C. Dvorak and Adam Curry. Their relationship with each other. The dynamics is there. It's just incredible. There's other shows that also take apart the media because that's what no agenda does. They try to make sense of it all. There's other shows that do this, but they do it the best. They do it with humor.
Dave Jackson
So they're not the only show that's doing this. But they found a different way to stand out from other shows when you.
York
Want to lower your blood pressure because listening and watching the corporate news could definitely bring you down. How Adam Curry and John C. Dvorak do it, they do it again with, with some insight, but especially with humor. On top of that, they don't always see eye to eye. There's some other shows that I listen to where you can't tell the host apart because they agree with every single topic, every single take of the newscast. They're in constant agreement.
Dave Jackson
And if two people consistently give the exact same answers, one of you is redundant.
York
But these two guys, they're not. And they will tell you they're very honest with each other as well, which, which I enjoy. Also, they're not afraid to insult the audience, almost in a tongue in cheek type of way. But when it comes to donations, it's amazing how people are not turned away and they still come back to listen to the show. The show is live. Usually when somebody does a live podcast, they have 50 people at the most, maybe 100. I'm not sure. I've. I've never done a live show before, but these guys have over a thousand people listening to their show twice a week. A thousand.
Dave Jackson
Now there are some people are going to go, well, it'd be easy if I was Adam Curry from MTV and the co inventor of podcasting and John C. Dvorak's been a tech writer for years. They both had audiences before they started. Yes, they did, but. But they kept their audiences. That's the difference. Don't believe me? Go listen to the Kathie Lee Gifford podcast. Oh, that's right. Doesn't exist.
York
They have a very long donation section of their show that might turn off a lot of people. It does me. But it has chapters. So you don't have to endure what feels like a half an hour of people donating.
Dave Jackson
See the advantages of having chapters. Those that want to stay can stay. Those that don't can click the next little chapter and move on to the next section of the the show. And yes, just because he's my friend.
York
Podchapters.com it's interesting to see how beloved this show is that people, not only do they give two or five or $10, some people give over $1,000. And this is not just a one time incident. It happens almost every show where there's huge donations. If you want to know how a show could generate income from their listeners, then I would recommend this show.
Dave Jackson
If I used CPM advertising for this show, I would have made somewhere between 30 to $35 last month. And I think we're going to see more podcasters trying the premium podcast, you know, Patreon, that kind of thing. Because, you know, if I get one person to give me five bucks, that would be the same as getting a thousand downloads. Which one's easier, getting five bucks or a thousand downloads?
York
The other reason that I like this show is all the clips, the sound bites that they have and they have different jingles as well, different sections of the show. So when you hear that sound, when you hear that music, you know that you're in the right place. So overall, the show is brilliant. I would definitely, definitely recommend it. It's a little bit long, mind you, if you have three hours to spare. And also the donation section is long, but it does have chapters. I think what you will really enjoy the most is the dynamics between the host.
Dave Jackson
Welcome to Earth Stories is where you can find York. And again, we're going to hear a whole lot more about his show. So here we have chemistry between the hosts, we have jingles that make it entertaining because it's kind of a serious topic. They're talking about, you know, politics and things like that. And it's information you can't get anyplace else. Thank you so much, York. And we're going to throw it back.
Kim Newlove
To Kim Newlove, my choice for 2025 is the treat Addiction Podcast. You can find that@wgte.org this podcast is about addiction disorders. It is hosted by two doctors. They do a fantastic job and they talk about all kinds of addiction disorders, some that I've heard of and. And some that I have not.
Dave Jackson
I would call that information that you can't get every place. Then continue on, Kim.
Kim Newlove
They have talked about things that I didn't even know, that I didn't know. And that's what I liked most about it. I learned. I also enjoyed the hosts. They were competent and confident. Their names are Dr. Majabin Islam and Dr. Ketley Daniels.
Dave Jackson
And you don't realize it, but Kim is just showing off because she is a master of pronouncing medical stuff that always has really long words that you go, yeah, I don't know how to pronounce that.
Kim Newlove
They knew their stuff. And I really enjoyed this podcast. Unfortunately, it has pod faded, and I believe that's because of lack of public funding. There's a lot of PBS affiliates that are suffering right now, and I believe they're just one of them. All good things must come to an end, but I am sad that this one did.
Dave Jackson
Just gonna point out that even if you quit doing your show, you might want to leave it up because you can impact people long after you quit doing your show.
Kim Newlove
However, it brought me a lot of Joy for the 24 episodes that they had. And if I were on a, you know, stuck on a desert island, I think that's what Dave had said. This would definitely entertain me if I needed something to listen to. Also, for anybody out there who has a family member or a friend who has an addiction disorder, there's a lot of hope in these episodes. Not only do they talk about the problems, they also talk about the solutions.
Dave Jackson
And this is the new one to my list. We'll talk about that later. But how does the show make you feel?
Kim Newlove
Recovery is not only possible, it's probable in a lot of cases. So listen to this podcast if you have an interest in addiction disorders.
Dave Jackson
Kim, of course, is from the Pharmacist Voice and the Perrysburg Podcast. More about that in just a second. But think about it. We've got cool hosts with chemistry providing information that you normally don't get anyplace else, and they make you feel hopeful. Awesome. Next up, we're going to throw it back to Ralph, better known as the content creator's accountant.
Ralph Estepp Jr.
My number one go to podcast is Daily Devotions for Busy Lives. It's put on by another fellow that's in the school podcasting. And I'm going to tell you why I like it so much. One of my commitments as of late is to get back into the word of God first thing in the morning. And that podcast is the first thing I listen to every single morning because it helps me stay grounded, it helps me get the right mentality for the day. So that is my number one. Go to Podcast of the day.
Dave Jackson
Ah, great example. Solves a problem. Ralph's like, hey, I want to kind of give myself a nudge spiritually. That podcast solves the problem. Awesome. Next up, we have Tim.
Tim
I came up with LA show from Harry Shear. He's that guy from the Simpsons and from a certain rock and roll documentary. That's right. This is Spinal Tap. Now, he wasn't the guy that said, hey, my speakers go up to 11, but, you know, he was in there and it was a great, great time.
Dave Jackson
On the bass, Derek Smalls, he wrote this. All right, back to Tim, who is a commuter, and he watches a lot of news. But listen to what he says about Harry's new show.
Tim
He does lean left, but he really gives it to both sides of the political spectrum, and not only our political system. Talks about AI and he talks about other things, environmental things that are happening around the world. So it's kind of a new show. It's got some satire in it, it's got some parody in it, and I really think it's a nice approach to, you know, viewing our world and getting our news. It's. It's a different way of doing it.
Dave Jackson
So, of course, Harry is a comedian. He was on Saturday Night Live. He's known primarily for acting, but here again, different format makes you stand out.
Tim
Because he does parodies, he does a lot of music in his show, and it's not along the lines of Weird Al Yankovic, but it is approaching that. But just for the production quality of it, it is, bar none, one of the best podcasts I've ever listened to. We do live in interesting times, and sometimes we need some levity to it. Sometimes we need somebody poking some fun at it to put a giggle into our lives. So if you're looking for that, Harry Shearer, the show is the show for you.
Dave Jackson
More about Tim show in just a minute. But if you think about it, information you can't get in many places by having somebody poke fun at both sides. He's doing it with humor. So it's a different kind of format and is educational, and he probably makes you think thank you so much, Tim. We'll have links to Tim's show and we'll hear about Tim's shows. He's got two right now. We're gonna toss it back to Ethan. Hello, Dave.
Ethan
This is Ethan with daily sports history. And for me, my favorite podcast is the School of Podcasting.
Dave Jackson
Awesome. Can't wait to hear why.
Ethan
But I'll give you my second favorite, which is actually called Time Suck. Hosted by Dan Cummings. It is a true crime like podcast. They focus on darker moments like cults or conspiracy theories or serial killers. And it's a podcast that's a solo podcast, a narrative podcast. But what makes it unique is that this is hosted by a standup comedian who's a pretty successful one, has had specials on Comedy Central, over a million views on his specials on YouTube. And he lends that to to this way of in depth narrative storytelling where he throws in funny voices, unique characters like a chicken pimp or a demonic puppet, stuff that makes you laugh and breaks up the darkness that often is associated with his topics. And it makes it a unique podcast and someone doing something different with the genre. So that's my favorite podcast besides the School of Podcasting, which is my number one show every time it comes out.
Dave Jackson
Thank you, Tim. I'll let you send me an email and explain why you like the show. Next up, we got Zoe from Backlook Cinema.
Zoe
The podcast I wanted to talk about is called Too Many Tabs.
Dave Jackson
All right, let's play along together. Too Many Tabs. I'm guessing it's about computer stuff where you have too many tabs open, but for me, that shows needs a tagline because Too Many Tabs, I don't know, maybe it's organizational and folders, I don't know. But let's go back to Zoe.
Zoe
Too Many Tabs is hosted by Alex Perlman, known online as Pearl Mania 500, and his wife, Mrs. Pearl Mania, whose identity is private. And so she only goes by Mrs. Pearl Mania on the podcast. And I like it because they're just funny together. It's a comedy history podcast. Alex Perlman is a professional comedian. I can listen to him just scream and yell into the microphone for extended periods of time. He's a comedian that kind of reminds me of Sam Kinison. That's kind of his style, is screaming about stuff. And unlike a lot of comedians who have podcasts, a lot of them are serious. Like they're doing serious subjects. They have serious interviews, what have you. But Alex Perlman, he remains funny. It's like he's committed to providing comedy and information. So it's true infotainment. And I love how he dives into historical subjects. A lot of times he's doing profiles on historical figures, and sometimes he do. He does profiles on events. He can go back and forth in history. Sometimes he'll do something as recent as something like Gamergate or Labubu, or he might go earlier back in time and talk about something that happened in the 1700s, like Napoleon III or something like in the Wild west, talking about the Pinkertons. They both like talking about grifters, con men, and quacks. And they take turns telling each other stories and by default, telling us stories.
Dave Jackson
So it's not just witty banter. They actually have stories. I think that's a key point that.
Zoe
They do a lot of research on on the Internet.
Dave Jackson
So definitely not just witty banner off the top of their heads.
Zoe
And the reason that they call it too many taps is because they open their computer and they do research and they're opening up a bunch of tabs until it's just too many tabs on the computer.
Dave Jackson
So I was right, but I was actually kind of wrong because I thought it was a computer kind of nerdy tech show, and it's really a history kind of comedy show.
Dave (Walking is Fitness)
Hmm.
Zoe
So I really enjoy their chemistry. They have fun conversations with each other. Alex is loud and boisterous. Mrs. Promanen just has this infectious laugh and her incredible knowledge about different events and things. I feel like I learned a lot of stuff about history and I am entertained at the same time. Their podcast can be found@pearlmania500.net thank you.
Dave Jackson
To everyone who chimed in Again, everything will be@schoolofpodcasting.com 1016 and you might be wondering, but, Dave, what is your favorite show? I will tell you what it is. Yep, you guessed it right after this.
Krista Long
If you've got a podcast or you're kicking around the idea of starting one, listen up. When we joined the school of podcasting, we'd already put out more than 300 episodes. And honestly, I really wish we joined before we ever hit record. Why? Because Dave, yes, the Dave Jackson would have saved us from a ton of rookie mistakes and probably saved us a pile of money, too. Once we joined, he did a deep dive into our show and our website, pointing out things that we could improve right away. Those tweaks made a huge difference in our overall quality. What I love most is that Dave's not some distant, figure it out yourself kind of coach. He's right there. When you need him doing one on one sessions, answering emails, even sending video replies. That kind of support, priceless. So if you're sitting there on the fence wondering if joining is worth it, it is. Join School of Podcasting with Dave Jackson. You won't regret it. This is Krista Long. I'm the co host of our podcast Practical Prepping and you can find us at practicalprepping.info thank you Krista.
Dave Jackson
And you can join worry free with a 30 day money back guarantee. Just go to schoolofpodcasting.com join.
Dave (Walking is Fitness)
The School of Podcasting.
Dave Jackson
So I'm going to cheat. Instead of giving you one answer, I'm going to give you two and explain why. Because they're both really good shows. Like York, I love the no Agenda show. I listen to it every week at like 1.7 speed because it is three hours long. And like York, I click the skip button. I usually skip over. They do a segment where it's all community over there. They all work together. They talk about time, talent and treasure. That's how you can support the show. And when they talk about the artwork, I am almost always driving or doing something, I'm not looking at my screen. And so when they spend five to 10 minutes talking about the artwork and who made the artwork and sometimes complaining about the artwork, I don't care. And that's just me. It's opinion, it's okay. But because I press more fast forward on that show, I am saying my favorite show, which I press fast forward less on is POD News Weekly Review. Now consider your source. I'm a podcast nerd who loves podcasts about podcasting, that's what I listen to almost all the time. And one of my favorite things about this show, and we could all learn from this, the chit chat between Sam and James. And congratulations to James on going into the podcaster hall of fame. At the end of the show as they're wrapping up, they're like, what's new with you, Sam? What's new with you, James? And you get to get a little glimpse of what's going on in their life at the end of the show where the super listeners are still listening and you can tell it's well prepared. They know where they're going, they don't always agree and they give you insights. Especially Sam and James both have extensive insights backgrounds. James comes from doing radio reporting and then jumped into podcasting in like 2004. I think he made one of the first apps for podcasts. If I remember right, something in the BBC or UK or British. And I like James. He likes to poke fun at me. He did last week because I said a podcast is audio, video or PDF, and he was like, oh, Dave, PDF. And he loves the fact that. Well, I don't know if he loves the fact. I need to ask him, but he always likes to point out that my English accent is horrible. And yes, I'm well aware. But to me, I listen to James all week on his Pod News weekly review. I often read the newsletter. Why? Because he talks about a story on his podcast that leads me to open the newsletter. And for me, the Pod News week of review is the extended dance version of all the news that James has given me during the week. And I love the fact that he interviewed the CEO from that company that's making thousands of AI episodes every week. It's Inception Point AI. And without doing it on purpose, he interviewed the CEO and she just, like, kept grabbing the rope and hanging herself because she started off before she was even on his show, explaining how anyone who didn't understand her business model were a bunch of Luddites. Great first impression. So I love the fact that he wasn't afraid to have her on and gave her a platform, and then she hung herself. I was really like, oh, wow, I didn't think I liked you. And now I know I don't like you. So I love that show. I love their banter. It's educational. It's insights I can't get from any place else. They're very podcasting 2.0 positive, so they're always keeping up with the latest stuff, especially Sam. Holy cow. If you sniff a new feature, he will put it in Trufans. He has an app, if you haven't checked that one out. So that's my favorite show, and that's why. And you thought we were done, but no, you said, I'll take Dave for 200. Here's Dave from Walking His Fitness.
Dave (Walking is Fitness)
So the podcast that I would listen to, if I can only listen to one, is another podcast about podcasting. Not because it is more valuable than the school of podcasting or any other podcast about podcasting. I would choose to listen to this one simply because at the moment, I am fascinated by the journey that this podcaster is on. Things have been changing over the past year, and I feel like there's more change to come. I don't know if there is, but I'm finding it fascinating, this journey. So the podcast is Grow the Show with Kevin Schmidlin. About midway through 2025, Kevin announced that he was going to be changing the focus of the podcast, changing the name of the podcast, even changing his name. Okay, well, this is interesting. I thought it went from a podcast about helping other podcasts grow to something broader, which is helping businesses use content to market the business and grow the business and increase sales and all of that. So the name of the show, as well as the focus went from Grow the Show to Chief Audience Officer, and it was no longer hosted by Kevin Schmidlin. It was hosted by Kev Michael. And he explained why. He said, kevin Schmidlin is his name, but he's always been known as Kev to his circle of family and friends. Schmidlin is one of those names it's hard to remember, hard to pronounce, hard to spell. Michael's his middle name. So it just made more sense. Kev Michael, he did the new show. I listened for a bit, wasn't as interested in the new focus as I was in the old, but I had been listening for a few years, so I was just kind of curious. And then the show goes on hiatus. It had been coming out every week, usually on Tuesdays. Then it goes on hiatus. One week passes, no show. Two weeks pass, no show. It might even been three weeks, and then it reappears as Grow the Show. Kevin. Kev admitted actually, before he made the change, that one of the reasons, not the only reason, but one of the reasons, was he was getting a little bored. He was getting a little bored with Grow the Show and what it had become. And so he was looking to change things up and find probably a different path forward. And so when the show reappeared, the new emphasis was growing podcasts through YouTube and the Journey. This is the curiosity part of me. The Journey is like, is this eventually going to be a show that kind of moves away from audio podcasts to how to grow a YouTube channel? I'm fascinated by the Journey, and if I can only listen to one podcast, that would be the one for that reason. Not because it's my favorite podcast, and it's the one that I would listen to forever and ever and ever. My favorite podcast is Walking is Fitness.
Dave Jackson
There you go. Thank you, Dave. And yes, that shows. I would call that a journey show. Not so much don't stop believing Journey, but journey as where's this going to end up? And that creates one of those brain gaps where your brain's like, but did he make it? Is the show going to survive? Is he hating life because he changed his brand and then changed his brand and then changed who we'll see. But yeah, I like Kev. I've met him a couple times and always interesting to hear his take on podcasting. And since we're talking about shows that have come back, my buddy Cliff Ravenscraft has come back as the podcast answer man. And also if you're missing the feed from Libsyn that got abruptly shut down by Libsyn, that's a weird marketing tactic. Hey, everyone should have a marketing everyone should have a podcast to promote your business except us. I still, I will say it over and I don't understand what's going on over there, but if you miss hearing from Rob Walch, you can find him at podcast411. In fact, I was interviewed on that show recently and we'll see where Elsie comes up from. But just keeping you up on some of the shows because I have a list at podcasts about podcasting.com and I need to go over and fix that because just looking at it, I can see where there are a bunch of shows because there are a lot of podcasts about podcasting and many of them have taken an extended hiatus, shall we say? We're going to take another quick break and when we come back, we can kind of learn about pitches as we hear all of our panelists today explain their show right after this. Oh, where am I going to be? January 7th at 6pm Eastern, I'll be on the New Media show with Rob GreenLee that's on YouTube. YouTube. January 15th through the 18th, I'll be at the PodFest Multimedia Expo where I'll be speaking. I'll also be working with the Podcast hall of Fame ceremony. February 17th through the 20th, I will be in Nashville, Tennessee. I'll be speaking at the NRB International Christian Media Convention. For more information, go to schoolofpodcasting.com where the school of Podcasting. Yeah, yeah, yeah. So let's get over to everyone who responded and hear about their show. So we were learning here about why and if we were to summarize that, it would be kind of the fact that these were distinctive shows with hard to find content delivered by engaging hosts with real chemistry in a well thought out format that solves a listener problem and leaves them feeling something, whether it's hopeful, grounded, entertained or relieved. And here's the fun thing. I I transcribed everything you've listened to so far, threw that into AI and it spit that out, which was a heck of a lot easier. What I used to do before I had to do that manually. So that's the case where I'm like, yep, AI did its job. So let's go back to Scott from what was that Like? And again, if you want to check out Scott's website or just look for it in your app, just look for what was that Like? His episode titles are amazing and when you hit play on one of his episodes, he always hooks you in. So here's Scott talking about what was that like?
Scott Johnson
From whatwastatlike.com My show is called what Was that Like? And for each episode I bring on a guest who's just some regular person, but they've been through something really unusual like a plane crash or a mass shooting or they got attacked by a grizzly bear. They just come on the show and tell the story of what happened. And I'm always looking for new guests with stories. So if anyone listening to this has a story like that and it has to be really unusual, get in touch with me. You can find my show on any podcast app by searching for what was that Like? Or on the website at what was that like dot com.
Dave Jackson
I love that pitch because he said really unusual to where your brain's like, well, what does really unusual sound like? Let's go back to Ethan from Daily Sports History and have him talk about his show.
Ethan
And if you enjoy sports and or history, Daily Sports History is a great way for you to relive great moments in sports history or unique moments you never heard of. Ten minutes a day, five days a week. Come check us out at dailysportshistory.com thank you, Ethan.
Dave Jackson
Those unique moments in sports you haven't heard of. Dailysportshistory.com we're going to throw it back over to Dave from Walking is Fitness.
Dave (Walking is Fitness)
I'm Dave. I host a daily 10 minute podcast, Walking is Fitness. It is designed to help listeners find the motivation to get out the door, take the walk, and even more importantly, to build a consistent, sustainable, potentially life changing habit of walking. So every day there's a brand new 10 minute episode. And to make it fun for those who are listening, I record the episodes while I'm out walking as I am now. So for those who are listening, it kind of sounds like we're taking a walk together. Anyhow, the website is walkingisfitness.com Sorry Dave.
Dave Jackson
I have a noise gate on this channel. So if you're like, I don't hear him walking outside. Well, you know that nasty noise gate took that out. Let's get it over to York.
York
It's welcome to Earth Stories. These are sci fi stories. All the details is on my website at. Welcome to earthstories.com thank you, York.
Dave Jackson
Short and sweet. We're going to throw it back to Kim Newlove, who has not one, but two shows.
Kim Newlove
The first one is called the Pharmacist's Voice Podcast. You can find it@the pharmacistsvoice.com we talk about pharmacy topics and careers. And my other podcast is called the Perrysburg Podcast. The Perrysburg Podcast is a resource for the Perrysburg community. We talk about what's in Perrysburg and why people like to live here. Our website is perrysburgpodcast.com and happy podcasting, everyone.
Dave Jackson
Thank you, Kim. We're going to toss it back to the Content Creators Accountant, better known as Ralph Estepp Jr.
Ralph Estepp Jr.
I am the Content Creators account. I just launched a new show. It's all about those content creators who make money with their podcast and want to keep more of it. I'm here to help you do that. You can find that @content creators accountant.com Again, that's content creators accountant.com thank you, Ralph.
Dave Jackson
He sent in bonus content that I'll play in a second, but right now, this man went all out, basically sent us a promo. It's Zoe from Backlook Cinema.
Zoe
Back Look Cinema the podcast. Hello, my name is Zoe. It's spelled Z O or Z to the O. For those of you outside of the US Back Lick Cinema, the podcast is where we take a look back at the movie movies of yesteryear, especially the movies of the latter half of the 20th century. Let's gather together, friends, as we consider our favorite actors, directors, composers and writers and how they craft together these monuments to our culture. Let's reminisce about what made these movies special to us, these and those special moments that live in our memory. Join me as we learn from the fun facts and the crazy trivia about our favorite films. So if you're feeling nostalgic about the movies that we loved from the days gone by, then head on over to www.backlitcinema.com.
Dave Jackson
Thank you, Zo. See, he's got something he can lean on there, and that is nostalgia, which can be very powerful. Also, in just a second, we're going to do a mailbag. I've never had a mailbag segment, but we're going to do that right after the bonus content from the Content Creators Accountant, Ralph.
Ralph Estepp Jr.
And I'll tell you my second one as well. Just because you didn't ask for two, but I'm going to give you two anyway. I love the school of podcasting School of podcasting is my go to thing for a couple of years now because it's just a cornucopia of all kinds of excellent content. All of us helping to improve our trade in what we're doing.
Dave Jackson
Ralph, you're making me blush, buddy. Thank you so much for those kind words. Next up, that's right, the mailbag. And this one comes from the none other than Rocky Thomas. She's the chief Strategy Officer of Sound Stack and really like a super sharp mind. I love Rocky because she's. She's fun and sarcastic and tells it like it is. So she said, she pointed out, she said, dave, love the, you know your episode, and went to donate. And she goes, you got no donations on your website. There's nothing in the show notes. And I was like, you know what? So I sent her a link and she sent me some cash. Thank you so much for that, Rocky. And this is something I'm going to be doing in the episode notes now. So if you got value from the show, and this is, I'm using the buy me a coffee service because, like, why not until I find something better. It's easy. And if you don't want to be a member of the school of podcasting, but you want to say thanks, Dave, you can do that now. So Rocky was commenting on the last episode where it was titled who's Peeing in the Podcasting Pool? And I'm naming names. And I kind of went off on how I just really didn't understand Steve Goldstein and Jay and their report about podcasting on YouTube. And no, I'm not doing another 45 minute rant. I want to report on this and I'm going to share a story called the Parable of the Blind man and the Elephant. A group of blind men heard that a strange animal called an elephant had been brought to the town. But none of them were aware of its shape and form. So out of curiosity, they said, we must inspect and know it by touch of which we are capable, because again, they're blind. So they sought it out, and when they found it, they groped about it. Boy, that's a strong word, groped. The first person who hands landed on the trunk said, this being is like a thick snake. For another whose hand reached out to its ear, it seemed kind of like a fan. As for another person whose hand was on its leg, he said, the elephant is a pillar, like a tree trunk. The blind man who placed his hand upon its side said, the elephant is like a wall. Another who felt its tail described it as a rope. And the last felt its tusk, stating that the elephant is that which is hard, smooth, like a spear. And so here's the thing. They all were, right? They're also blind, which is one of the things I kind of pointing like, hey, are we blind to some of this stuff? But I had a nice zoom call with Steve Goldstein, I've known him for a while, and just said, hey, I really disagree. This whole podcasting is fluid thing. And you gotta remember, I'm kind of a technical guy. So I'm the guy that's like, hey, it can be audio, video, or yes, it could be a PDF. I did have people go, you can't see PDF. I'm here to tell you, like, in 2007, there was a company that put all their owner manuals out as PDF via podcast. Because back then there were these things called blog readers, and it's here to tell you. And also, I thought it was funny because the one thing that really tipped me off was the fact that Steven said a newsletter is a podcast. Well, technically, it could if you put it out as a PDF. It's weird, I'm here to tell you, but it's there in the spec. But Steve is an old rear radio guy, right? He comes from radio. He's now teaching at nyu and he's teaching podcasting. And he's surrounded by Gen Z people, right? And these people think podcasting is on YouTube. Now, because of my background, I'm like, well, we need to teach them that they're wrong. But when you're surrounded by everybody going, YouTube is a podcast, like Steve is, you might then report, hey, from my chair, YouTube is a podcast. And again, the teacher me goes, well, then we need to update these students. But I now understand why he is saying what he is saying. And likewise, the people over at Sounds Profitable. They work with advertisers, so does Oxford Road, and they're going to have a different view. Am I still somewhat frustrated that I go, yeah, but here's the definition, the actual definition. And yeah, but here's the thing. I think I might put a thing on my website where, you know, you've ever been in a plant where it's like, we've had 72 days without an accident. I might put a sign on my website, we've had 10 days without Dave complaining about YouTube not being a podcast. But I now, because we had a dialogue. Do you remember these? When you didn't try to cancel everyone, you actually heard the other person's side. We had a dialogue. And I kind of get where he's coming from, and I think we should do more of that. But I now understand when somebody says something, I'm like, oh, they must have a different point of view. And I will be the guy that will continue to say, no RSS feed, no podcast, but that's it. Just want to give you an update on that again if you want to check it out. Schoolofpodcasting.com 1,015 and also thanks to everyone. I started off with something goofy. I made kind of a Christmas skit, and there was a part of me that's going, that's a little out there, Dave. And a lot of people said, wow, that was really creative. And it made me laugh. And so there you go, entertaining while I'm trying to educate. And if you're ready for some more education, then come Visit me@schoolofpodcasting.com. use the coupon code listener. That's L, I, S, T, E N E, R. And for those of you that are still here, you may or may not have noticed it. I didn't do this pitch at the beginning. I said, you my website, but I didn't give you a coupon because I stepped out of my shoes and said, if I was coaching somebody, wouldn't you say, why are you pitching at the beginning of the show? You haven't given them any value. And I went, yeah, so I'm not going to do that anymore. I'll give you my website all day long. But the whole pitch and monthly quarterly thing, yeah, that's here at the end, which is what you're listening to now. And who am I kidding? You've already skipped out at the end. But thank you so much and have a safe and happy new Year. We got a lot of really cool things coming up in 2026 that I'm working on and I'm not at liberty to talk about yet, but I'm working on some new courses for the school of Podcasting.
Zoe
And.
Dave Jackson
And if you are looking to start a podcast in 2026, the School of podcasting is the place to get educated by an educator who's been doing this for 20 years. So until next week, take care. God bless. Classes dismissed. If you like the show, please share it with a friend. If you like the show, pretty, pretty please share it with a friend right now. When we come back, we're gonna hear kind of, we're gonna learn about. Ah, crap. Here's Todd. Here's Todd. Who the hell is Todd? Hey. A little post show. I used the dialogue enhance plugin to kind of help shape everybody's files so they sounded the same. It actually dynamically adjusts the eq, which saves me a ton of time of kind of trying to make everybody sound the same. I also use the Schoep's omnichannel, which is a eq. It's a compressor and a noise gate, which is why Dave's walking didn't show up, because I was noise gating it out. And also I just realized that I did the mailbag and never said hey, if you'd like to send me a message, go to schoolofpodcasting.com contact because if I'm going to promote that I should probably tell you how you can drop me a message and maybe you'll hear your question or your comment right here. I'm always looking for feedback. And I also didn't tell you about my show, which I kind of don't need to because you know you're listening to it. Remember the old Palmolive commercial? Hey Madge, you're soaking in it. But if you're looking for something else to listen to and maybe like Dave, you want a 10 minute walk show, check out podcastconsultant.com the show is called your podcast consultant because you know, I want to be your podcast consultant. And those shows are never longer than nine minutes and often they are shorter. It's one tip. Here's why you should do it. Here's how to do it. It's all there. Podcastconsultant.com.
Episode 1016: What's Your Favorite Podcast (AND WHY) 2025 Edition
Date: December 29, 2025
Host: Dave Jackson
Theme: Discovering listeners’ favorite podcasts and the reasons behind their choices, with a focus on learning what makes shows stand out and the elements that turn a good podcast into a favorite.
In this annual tradition, Dave Jackson invites listeners to share the one podcast they'd pick as their favorite for 2025, and—most importantly—explain why. The episode features a series of listener contributions that reveal what makes podcasts resonate: standout content, podcast chemistry, emotional impact, and solving a listener need. Dave weaves together their responses with reflections and takeaways, offering podcasters valuable insights on what audiences truly value.
Purpose of the Episode:
Learning from Listener Picks:
At [32:50], Dave summarizes (with AI help!) the show’s emerging lesson:
“Distinctive shows with hard to find content delivered by engaging hosts with real chemistry in a well thought out format that solves a listener problem and leaves them feeling something, whether it’s hopeful, grounded, entertained, or relieved.”
Short, instructive samples of how regular contributors pitched their own shows, emphasizing (by example) how to make clear, concise, curiosity-provoking podcast pitches:
Dave ties it all together:
"If we were to summarize, it would be that these were distinctive shows with hard to find content delivered by engaging hosts with real chemistry in a well thought out format that solves a listener problem and leaves them feeling something, whether it's hopeful, grounded, entertained or relieved." [32:50]
If you want your podcast to be someone’s favorite, focus on offering what they can’t get anywhere else, presented by people they care about, and solve real needs or create strong feelings.
All listener submissions and links are available at schoolofpodcasting.com/1016.