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Is the era of free social media officially over? On May 27, 2026, Meta initiated a seismic shift in its business model by rolling out paid "Plus" subscriptions globally for its flagship apps. In today’s episode, we break down why you might soon be paying 3.99/monthforInstagramorFacebookPlus∗∗,and∗∗2.99/month for WhatsApp Plus.
We dive into the exclusive features for "power users," including Story rewatch insights, the ability to spotlight stories for extra views, and the controversial "invisible" story previewing. We also analyze the birth of Meta One, the new umbrella brand for Meta’s AI tiers, which cost up to 19.99/month∗∗forthoseneedingadvanced"thinkingmode"andunlimitedimagegeneration.JoinusasweexplorehowMetaisattemptingtooffsetitsstaggering∗∗145 billion AI investment by turning its billions of users into recurring subscribers.

This episode includes AI-generated content.