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Charlotte Lee and Olivia Bishop didn't set out to build a swimwear brand—they were simply frustrated customers.

After struggling to find stylish, high-quality swimwear without paying expensive shipping and import duties, one simple question changed everything:

"Why don't we just do it?"

In this episode of Screw It Just DO It, they share how they built Toco Swim with no fashion background, while working full-time as accountants, and why taking action before feeling ready made all the difference.

In this episode, we discuss:

Starting before you're ready.
Building a business alongside full-time jobs.
Learning an industry from scratch.
Growing through customer feedback.
Choosing sustainable growth over outside investment.

If you've ever had an idea but questioned whether you were experienced enough, this conversation is for you.

🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk