In this episode of Screw the Clout, Steve Stanulis sits down with Suzanne Lambert — social media personality, comedian, and podcast host — to break down what it really takes to build an audience online. This isn’t surface-level influencer advice. Suzanne gets brutally honest about why most people fail before they even start, how fear of judgment holds creators back, and why controversy can grow your audience—but also trap you. From blowing up overnight after a viral video to dealing with hate comments, cancel culture, and pressure to stay “on brand,” she explains what actually matters: having a strong sense of self and being willing to put yourself out there anyway. They also dive into stand-up comedy, the reality of influencer income, fake online personas, and why trying to please everyone is the fastest way to fail. If you're trying to grow online, this is the reality check most people won’t give you.