Today we're going to talk about superlatives. These are copywriting techniques and basically how you describe various parts of your business to set you apart from your competitors.

Screw The Commute Podcast Show Notes Episode 1081

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00:23 Tom's introduction to Superlatives

01:48 Adjectives or adverbs that show highest and lowest

05:20 Using "best" and "worst"

07:50 Also using the word "only"

09:06 You can still "manufacture" this if you need to

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