In this episode of our Let’s Talk ContentOps! webinar series, industry experts Sarah O’Keefe and Carrie Hane explore the intersection of structured content and artificial intelligence. Discover how structured content improves the reliability and performance of AI systems by increasing accuracy, reducing hallucinations, and supporting efficient content management.

In this webinar, attendees will learn:

AI’s capabilities and limitations
How structured content enhances AI abilities in content management, personalization, and distribution
Best practices for integrating AI and structured content

Related links

Looking for the article version of this webinar? Here it is, authored by Carrie Hane: Structured Content in the Age of AI
AI in the content lifecycle
Let’s Talk ContentOps! webinar series on YouTube
Our book, Content Transformation, 3rd Edition. Building an effective content strategy is no small task. This is your guidebook for getting started.

LinkedIn

You asked. We’re answering!

Attendees asked a record-breaking number of questions during this webinar. Here, we’ve answered the most frequently asked questions.

Moving from unstructured to structured content

Ready to get started with structured content? The white paper Structured authoring and XML outlines what structured content is and helps you determine content sources, establish content repositories, and implement content reuse.

Headless CMSs and knowledge graphs

Is a headless CMS the best tool for beginning your structured content journey? It depends on what you’re trying to accomplish. The cost of knowledge graphs article addresses how the popularity of knowledge graphs and headless CMSs needs to be balanced with foundational transitions that make structured content successful. Jumping too quickly can cause challenges that prevent your organization from embracing the change. Carrie Hane encourages you to remember that humans are the most important tool for creating content structure.

Improving interactions with LLMs

As Carrie mentioned during the webinar, “Trust but verify.” Sarah O’Keefe adds, “In my daily work, I use LLMs largely to condense existing information, and not to create new information.”

These podcasts give other great examples for producing better interactions with LLMs:

Strategies for AI in technical documentation. The English version of this podcast was created with the support of AI transcription and translation tools. You can listen to the original German version here.
Enterprise content operations in action at NetApp. In this episode, Adam Newton shares how NetApp’s enterprise content operations support their new GenAI content tool.

Transcript:

Scott Abel: Hello, if you’re here for The Future of Artificial Intelligence: Structured Content is the Key chat between Sarah O’Keefe, and Carrie Hane, you are in the right place, and you’re about one of over a thousand registrants of today’s show, it’s a super hot topic, but before we start, let me tell you a few things about our webinar platform. First of all, we can’t see, or hear you, which means we don’t have access to your camera, or your microphone, so you don’t have to worry about that. We are recording this program as we do with all the content regular webinars. You can about 30 minutes after today’s show ends, use the same URL that you’re using to watch today’s live show to access an on-demand recording. You can also share that link with others that you think might find some value from today’s program, and we hope that you do so. You can ask a question of our panelists at any time. In fact, this is the point of today’s show is to engage with you while the presenters are going to be discussing some things. You can access the ask a questions tab, which is located just directly below your webinar viewing panel. Clicking the tab opens a little window into which you can type a question. We’ll queue up as many of those as possible, and try to get answers for you during the time that we have available on today’s program. There’s also additional content in the attachments section located beneath your webinar viewing panel. Scrolling down a bit, you’ll find links to contact information for both our host, and the guest today, as well as some resources they provided for you, and some links for some upcoming events, and sponsored content. Definitely peruse that whenever you get a chance during today’s show. We’re also going to ask you to take a poll today. In fact, we have two polls. In fact, I’m going to go ahead, and launch the first poll right now just to let you get familiar with how it works. Taking a poll, super easy one. Question five, multiple choice answers. You pick the answer that’s best for you. Today’s question is, are you familiar with structured content? And your answer choices are, I’m very familiar with structured content, or I’ve heard of it, but I need to know a little bit more. Or I don’t know that much about structured content, or what is structured content? You pick any of those answers, and that’ll help give a little context to the presenters, and let them know a little bit about you, and your knowledge today, so I appreciate you doing that. At the end of the show, we’ll ask you to give us a rating. These are one through five star rating system in which one is a low rating, and five is exceptional. There’s also a little field to which you can type some feedback that we share with the presenter, so please feel free to do so on your way out the door. Our next upcoming show with Sarah O’Keefe in her Let’s Talk Content Operations series of shows is going to be November the 13th where Alyssa Fox will be joining her to talk about how to bridge technical, and marketing content. She’s got some ideas, strategies, and best practices to share, and given her experience in both technical, and marketing content leadership roles, I think this will be a great show for you to attend. A few things you should know about as a subscriber to the Content Wrangler Webinar series, you’re also eligible for a free help site assessment from the folks at Heretto. Heretto will evaluate your help site using best knowledge center criteria from the Software Information Industry Association’s Annual CODI Awards. You’ll get a detailed review of your site’s strengths, and practical tips for improvement. You can use the link in the attachments section of the webinar viewing area to request your free help site assessment. Also, Heretto is making available a new micro report that reveals how customer self-service revolution is changing technical communication. It highlights the [inaudible 00:03:40] of technical communicators. You can download a free copy, and it’s called From Unsung to Unstoppable: How Technical Writers Are Driving the Self-Service Revolution by using the link in the attachments sections below your webinar viewing panel. And just a final note that we are excited to be going back to live conferences, and this year we’ll be at the LavaCon Conference on Content Strategy and Technical Documentation Management October the 27th through the 30th in Portland Oregon. I know that both Sarah, and I have enjoyed these conferences in the past. There’s 400 to 500 of your peers will be there, and you can save a little bit of money if you use the discount code TCW at checkout, and you can save 10% on your registration fees. There’s instructions in the attachments section located be...

The future of AI: structured content is key (webinar)