
Stuart Tipples: From Zombie Scrum to Agile Thinking—Learning from a Failed Transformation Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . ...
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Vasko
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Podcast Host
Hello everybody. Welcome to one more week of the Scrum Master Toolbox Podcast. And this week, joining us from beautiful and I hear rainy uk is Stuart Tipples. Hey Stuart, welcome to the show.
Stuart Tipples
Hey Vasco. Hey Vasco, thanks for asking me.
Podcast Host
Absolutely. So Stuart is what he calls an agilista, a coach, a Scrum Master agile delivery, but also agile husband, dog, dad, and a Star wars nerd positive disruptor. And he's also passionate about helping teams and individuals build and ship awesome products to their customer. You can also follow Stuart Eddy's blog, urebelscrum.com the link is in the show notes, so make sure you check it out.
Vasko
So Stuart, that was a short intro.
Podcast Host
Tell us a little bit more about yourself and how did you end up becoming a Scrum Master?
Stuart Tipples
Yeah, so how did I become a Scrum Master? I think I follow the pattern of many fellow Scrum Masters in that I kind of fell into it. I'll say face first, right? I'll say I was looking forward. More truthfully, I probably fell into an ass first if I'm honest. But like many of my colleagues and Scrum Masters that I talk to in my broad network, I followed quite a recognizable path. I had spent many years in project management, sort of more traditional waterfall sort of methodology, and was kind of autopiling it on a. If I'm honest, it can become very static in its approach. And there was a shift in British Telecom where I spent sort of many years of my sort of professional life and there was a shift towards trying to, to adopt a more agile way of working. It was limited to Quite a small area. It was predominantly the digital arm of BT that was interested in it, but it was very much, literally a chat with my boss. And it was almost as straightforward as, right, you're a Scrum Master now and this is how we're working, right? Zero preparation. I mean, in fairness, to put me through the CSM course. But again, as you know, as everybody watching this knows, that sort of two to three days is great, but by no means is it basic training for the real world that you're about to sort of go into, right? So I did again, what I think a lot of us do, right? I googled it. I did a lot of reading, I found a few good books and I started to try and reach out and build a network and talk to people and, you know, I tread water for a bit. I failed spectacularly very early on.
Podcast Host
We'll talk about one of those in a second.
Stuart Tipples
But I survived and eventually I got to a point where, dare I say, I think I eventually thrived. Right? And this has become something that I'm super passionate about and sort of love.
Podcast Host
To hear that passion. Stuart, when you were doing that research, like, what are one or two resources that you would say, oh, that really helped me during my, let's say, sync or swim experience with Scrum Mastering.
Stuart Tipples
So it's really interesting, right, because I think now, I think it's much better for new Scrum Masters find it, because there are podcasts like your own, there are many more sort of blogs, I mean, even just spending a bit on LinkedIn now, right? There are so many people that are sharing really good learning. Truthfully, back then, it wasn't great. There were a few sort of ebooks of varying quality. I think where I really benefited was, was throwing myself into LinkedIn and growing that network and finding that sort of network of Scrum Masters that were kind enough to sort of share a bit of their wisdom and share their bit of their experience. And I try and do the same now with my blog and with a lot of the sort of the content I sort of post and share.
Podcast Host
So I'm going to put it out there that we have a cozy and friendly community here on the Scrum Master Toolbox podcast. So if you're interested, just DM me on LinkedIn will get you into the slack and start having a conversation without those templated AI slop posts that we're seeing all the time now on LinkedIn. All right? But we're talking about real people here, and you are the person we are learning from today, Stuart. So of course, today's Monday, so explore one of those Fail Monday stories, obviously. So tell us a little bit about the context, what you were doing kind of company, what kind of context, the team size and so on. But what happened, like, walk us through those, let's say, those preluding steps, the conversations, the events that happen before you actually discovered that you had committed a failure.
Stuart Tipples
So I think for this example, because, you know, certainly from my early days, there's many that I could, that I could draw from. Right. But I think what was interesting about this particular example was that from the surface and on the face of things, everything seemed fine. I mean, it was literally the meme, right? It was the dog sat in the room with the burning background, right? That's where I was at. So I'd been asked to join a team. They were newish, they had a Scrum master that had moved on. So like I joined and they kind of had Scrum down, right? You know, they were using Jira. We had Jira tickets. The tickets made reasonable sense. The Agile events were taking place. They were even having their retrospectives, which is, we all know that that's the first thing to sort of go in the bin when teams feel pressure. So on the face of it, it really seemed fine. So my work at the time, I thought, well, I just need to tighten this up. I'll inject a bit of life, try and inject a bit of passion, a bit of humor and sort of get these guys sort of enjoying sort of coming together as a team, which was the bit that I felt that was lacking. What I discovered, the more time I spent with these guys was that we were doing what I sort of call that sort of that. It's that Agile cosplay, right? It's that performative theater. We, as a team, we're doing the Agile events, right? Like, we'll hold them, they're there. You know, we have in the daily syncs, we've got the reviews, you know, occasionally stakeholders are showing up and giving feedback like it's all happening. But the more time I spent with them and the more time that I sort of started to get embedded into that team, I kind of noticed first of all, this team is nothing more than a feature factory, right? They are getting fully formed requirements given to them. It's essentially, go away and build that. They're literally being treated like a sausage machine, just churning out sort of features. Nobody was questioning it either. So there's none of this, is this the right thing? Does this offer the right value? It was that sort of automated sort of zombie Scrum. What I guess the lesson that I took away from this is, and it took me a while to get to because I kind of let them down. I noticed it a bit too late and it was really difficult to sort of resolve. We did kind of resolve it, but it was less than ideal because there was a personnel change, people shifted in and out of the team. So it was almost like we were restarting anyway because we sort of had to sort of swap out a few of the sort of the key players. But I guess my big takeaway from that and one that I took away to every other team I worked with, Agile isn't what you do, it's how you and the team think. So don't. Scrum is great. It's a brilliant lightwork framework and I am going to shout its sort of benefits from the rooftops, but it's not enough in this situation. No amount of Scrum is going to rescue this team. It's about understanding the right mindset. It's about understanding how people are thinking, how people are feeling. Because essentially, as I say, it was just very expensive, performative theater.
Podcast Host
When you think about that story and probably similar stories that you've witnessed since then, what is the kind of actionable advice you have for us, right? Like for Luke, our faithful Scrum master out there, probably struggling with this very same situation right now. What could Luke do in order to figure out what the next step might be and potentially unblock the situation?
Stuart Tipples
I think, and this was kind of my approach and it can seem a bit counterintuitive, but my guidance is ditch the rule book, right? The Scrum, whatever sort of framework you're using, it's there as a guardrail, right? It's the people that you need to spend the time with. It's building the team. It's understanding what motivates them individually. It's about understanding what motivates them collectively. If I could do that team again, the amount of effort I put into making sure that we were running super slick, that we were running Scrum by the book, throw it out the window. And ultimately that's kind of what I did. Once we had the new players in, I spent proportionately, probably 20% amount of my time was on the framework and 80% of my time with that team was around coaching sort of values and principles and getting the right mindset in place. The, the Agile events, the agile rituals, however we want to refer to them. It's enough that it can be just a super light guardrail. Now, ultimately you have to know the rules before you can break them. So as a Scrum Master, make sure that you know you are confident doing that. But yeah, as counterintuitive, throw the rulebook out the window, focus on people. People are messy, chaotic. And it's really. A framework is not going to fix individuals. Right. It's not even a sticky plaster on them. Right. You need to sort of those human relationships and lean into that sort of coding element of your role as a.
Podcast Host
Scrum Master and be the supporting element for the team to break the rules. Right. Because they can't just break the rules because of course they'll be criticized for it. But if we help them through the process, maybe do small experiments, change some small things. For example, invite the product owner to present what they're working on during the sprint so that they know what's coming up and give some feedback before the quote unquote requirements are fully formed and so on and so forth. There are many small things we can do that help to get out of the. You called it zombie Scrum. I think that's a great term.
Stuart Tipples
Yeah, yeah, totally. And look, it's again, it's about, it really leans hard into sort of Scrum Master, a servant leader as well. Right. Because you have to display the qualities that you want your team to emulate, which means you do have to sort of show courage to sort of stand up to the status quo and sort of say, look, we're not, we're not going to do that. We're not focusing on that right now. That, that'll, that'll come after.
Podcast Host
Absolutely.
Stuart Tipples
And you know, there's a whole deep discussion here around trust, you know, how you build your credibility. But that's a different question. Right?
Podcast Host
That might be a different. Exactly. A different episode. Yeah, but, but for this day. Stuart, thank you very much for sharing that story.
Stuart Tipples
No worries.
Vasko
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Podcast Host
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Scrum Master Toolbox Podcast: Agile Storytelling from the Trenches
Episode: Breaking Free from Zombie Scrum | Guest: Stuart Tipples
Release Date: June 9, 2025
Host: Vasco Duarte
In the June 9, 2025 episode of the Scrum Master Toolbox Podcast, host Vasco Duarte welcomes Stuart Tipples, an experienced Scrum Master and Agile Coach from the UK. The conversation delves into Stuart's journey in the Agile landscape, his experiences with failed Scrum implementations, and actionable insights to prevent falling into the trap of "Zombie Scrum."
Timestamp: [02:01]
Stuart Tipples shares his path to becoming a Scrum Master, highlighting a common trajectory among many in the field. Transitioning from traditional project management roles, Stuart found himself at British Telecom during a shift towards Agile methodologies.
Stuart Tipples: "I think I follow the pattern of many fellow Scrum Masters in that I kind of fell into it... I had spent many years in project management, sort of more traditional waterfall sort of methodology... there was a shift in British Telecom... it was almost as straightforward as, right, you're a Scrum Master now and this is how we're working, right?"
[02:15]
Despite minimal preparation—only a brief Certified Scrum Master (CSM) course—Stuart immersed himself in self-study, leveraging resources like Google, books, and networking with other Scrum Masters to build his knowledge base. Early challenges included significant failures, but perseverance led him to eventually thrive in his role.
Timestamp: [03:56]
Stuart candidly discusses his initial struggles in the Scrum Master role, emphasizing the importance of resilience and continuous learning.
Stuart Tipples: "I failed spectacularly very early on... But I survived and eventually I got to a point where... I eventually thrived."
[04:09]
He underscores the evolution of resources available to new Scrum Masters, noting that platforms like LinkedIn and specialized blogs have become invaluable for contemporary practitioners, contrasting with the limited and varied-quality resources available during his early days.
Timestamp: [06:07]
Diving into his core story, Stuart recounts his encounter with a team entrenched in "Zombie Scrum," where Agile practices were merely performative rather than genuinely embraced.
Context and Initial Observations
Stuart was invited to join a team at British Telecom that appeared to have Scrum processes in place: using Jira for tracking, conducting Agile events, and holding retrospectives. On the surface, everything seemed operational.
Stuart Tipples: "Everything seemed fine. It was literally the meme, right? It was the dog sat in the room with the burning background... They were doing the Agile events, they were using Jira tickets... But it just felt like performative theater."
[06:15]
Underlying Issues
Upon deeper interaction, Stuart realized the team was functioning as a "feature factory," merely churning out requirements without questioning their value or relevance. This lack of critical thinking and genuine Agile mindset led to a stagnant and unmotivated team environment.
Stuart Tipples: "It's nothing more than a feature factory. They're being treated like a sausage machine, just churning out features... It's about understanding the right mindset."
[08:45]
Consequences and Takeaways
The realization came too late to salvage the project effectively. Personnel changes and team instability further compounded the issues, making recovery challenging. Stuart's primary takeaway was the critical importance of mindset over mere adherence to Scrum practices.
Stuart Tipples: "Agile isn't what you do, it's how you and the team think... No amount of Scrum is going to rescue this team."
[09:00]
Timestamp: [10:00]
Drawing from his experience, Stuart offers practical strategies for Scrum Masters to prevent their teams from falling into the "Zombie Scrum" trap.
1. Ditch the Rulebook
Stuart advocates for a flexible approach to Agile frameworks, emphasizing the need to prioritize people over strict adherence to processes.
Stuart Tipples: "Ditch the rule book... It's the people that you need to spend the time with. It's building the team."
[10:15]
He suggests that while frameworks like Scrum provide valuable guardrails, the true success lies in fostering a collaborative and motivated team environment.
2. Focus on Coaching Values and Principles
Stuart recommends allocating more time to coaching on Agile values and principles rather than perfecting the mechanics of Scrum ceremonies.
Stuart Tipples: "Once we had the new players in, I spent proportionately, probably 20% amount of my time was on the framework and 80%... around coaching sort of values and principles and getting the right mindset in place."
[10:45]
3. Encourage Small Experiments and Rule-Breaking
He urges Scrum Masters to support their teams in experimenting with and occasionally breaking the rules to find what truly works for them.
Stuart Tipples: "Be the supporting element for the team to break the rules... Maybe do small experiments, change some small things."
[12:07]
4. Embrace Servant Leadership
Stuart highlights the importance of servant leadership, where Scrum Masters lead by example, demonstrating the qualities they wish to see in their teams.
Stuart Tipples: "You have to display the qualities that you want your team to emulate... show courage to stand up to the status quo."
[12:30]
5. Build Trust and Credibility
He briefly touches upon the foundational role of trust and credibility in effective Agile coaching, signaling this as a topic for deeper exploration in future discussions.
Stuart Tipples: "There's a whole deep discussion here around trust, how you build your credibility... that's a different question."
[12:43]
In this insightful episode, Stuart Tipples imparts valuable lessons on the essence of Agile beyond the frameworks. By prioritizing mindset, fostering genuine collaboration, and embracing flexible leadership, Scrum Masters can steer their teams clear of the pitfalls of "Zombie Scrum" and cultivate truly Agile, motivated, and high-performing teams.
Notable Quotes
Stuart Tipples: "Agile isn't what you do, it's how you and the team think. So don't. Scrum is great... it's not enough in this situation."
[09:00]
Stuart Tipples: "Ditch the rule book... It's the people that you need to spend the time with. It's building the team."
[10:15]
Stuart Tipples: "Be the supporting element for the team to break the rules... Maybe do small experiments, change some small things."
[12:07]
Stuart Tipples is an "agilista," serving as a coach and Scrum Master with a passion for helping teams and individuals build and deliver exceptional products. Beyond his professional role, he is an agile husband, dog dad, Star Wars enthusiast, and a positive disruptor committed to fostering meaningful Agile transformations. Follow Stuart's insights on his blog, urebelscrum.com, for more Agile wisdom and practical advice.
*This summary encapsulates the key discussions, insights, and takeaways from the episode "Breaking Free from Zombie Scrum" featuring Stuart Tipples. For a deeper dive into Agile practices and community support, consider tuning into the Scrum Master Toolbox Podcast.