Transcript
Vasco Duarte (0:04)
Hey, how are you doing? I'm Vasco Duarte, your host on the Scrum Master Toolbox podcast. And I've got some exciting news. So right now, as I record this, I'm holding in my hand the signed contract for our very first Global Agile Summit. We're all in and I couldn't wait to share this news with you. So mark your calendars. May 18th, 20th of 2025 in Tallinn, Estonia. We're gonna have a transformative experience. We're putting together an event that is all about real life agile. It's not theory or buzzwords. It's practitioners sharing what's working, what's making an impact, and how they've overcome challenges that you too will have to face, or maybe even facing. Right now we're bringing together the best stories in Agile. From product leaders to engineering wizards to business, these will be stories that will inspire you to action. This isn't just another conference. It's a chance to connect with the people that are shaping the future of Agile. And here's the best part. Right now we're in our super early bird phase and that means you can grab tickets at just 25% of the final price. Look, that's not just half off, it's half off of the half off. It's an incredible deal for our dedicated community members, just like you listening to this right now. So at the summit, day one will be all about hands on workshops. And days two and three, we'll dive into leadership, product strategy, coding, testing, and everything that makes Agile thrive in organizations. Right now remember, these are all first person real life stories. Now whether you're a leader, a developer, or part of a consulting company, this event is built to take your Agile game to the next level. So don't wait. Go to globalagilesummit.com and grab your ticket. Today, let's all make 2025 the year agile truly transforms your teams, your business and our industry. I'll see you all in Tallinn. And Remember, go to globalagilesummit.com and get your super early bird ticket right now. It only be available until the agenda is announced, so don't wait. Grab it right now. Right now that that's out of the way, onto the episode. Hello everybody. Welcome to our team Tuesday. This week we have with us Ville Rayonen. Hey Ville. Welcome back.
Ville Rayonen (2:46)
Thank you. Thank you, Vasco.
Vasco Duarte (2:48)
So, Ville. And by the way, it feels good to know how to pronounce somebody's name. I mean, it doesn't often happen here on the podc. That's great. To have Fin here because that name I can pronounce. All right, Wille, we'll talk about teams in a second because it is Team Tuesday here on the podcast. But first let's dive into the book that most inspired you in your role as a Scrum Master.
Ville Rayonen (3:15)
It's not necessarily the book influence, but I would recommend in this phase I would say Peter F. Trucker Essential Collection would be something I would read and then why probably tells it why it is so so a while back as a student at university I had this course called Management of Innovation and it was a business case course. There was a lot of different kind of innovation dilemmas and business situations and London's course and they had this other book from Petrifracker called Innovation and Entrepreneurship on the post and you could call Tracker as some kind of management philosophist. So so probably his most cited definition is this the purpose of business is to create a customer and keep it. Well, that's not verbatim but quite close to that one. And, and that sentence has already quite a lot in that one. So create a customer and keep the customer. So that's you have to have your antennas on the market and see what's happening and listen to customers to keep it. You can, you can dwell on this sentence quite a long time already. So Deming was working a lot of in Japan also and so I wouldn't necessarily say this innovation entrepreneurship book would be something you would read, but the collection would be better because he has published quite a few books and I think there's a lot of people, product owners from Master which are not so aware of this side of the business and management. I think it would be beneficial to think about the big picture and especially this relationship with the customers and markets.
