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Fresco
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Tom Molenar
Hello everybody.
Fresco
Welcome to our Friday and product owner episode this week with Tom Molenar. Hey Tom, welcome back.
Tom Molenar
Hey guys. And hi Fresco. Thanks for having me.
Fresco
Absolutely. So product owner is what we're going to talk about. It's a key role in the Scrum framework. Some would argue a key role in any software development environment. There are certain things that are similar to product manager, there are certain things that are different and maybe we explore some of those today. But first we want to hear what a potentially worst product owner anti pattern look like in your career.
Tom Molenar
Yeah, yeah, that's, that's a good one because indeed, I agree, the product owner is, yeah, it's a really important role for the team to achieve their goals and to guide the team on a product level. And I did have the experience where the PO was a bit too controlling in guiding the team. Basically it was more like managing the team on a micromanagement level. So this is the anti pattern that I want to discuss today because yeah, it blocks the team from self organizing basically. So when I joined the team I saw that the product owner hosting the daily stand up and also assigning tasks or really chasing people within that daily call if it's already done, assigning tasks to individual team members. So yeah, I think we're going to zoom in a bit. Like what is the motivation of this product owner? But in a agile team you want a empowered team which can make those decisions for themselves. And basically the product owner doesn't need to be, be at the, at the daily. It's a meeting for the team to align on if, if, if they are on track and to discuss possible blockers and, and to discuss which tasks needs to go where exactly, et cetera. But this PO was, was holding on too strongly to the team. So yeah, what I, what I did is first speak to my product owner, of course about this, this observation and ask them what is the, like if he was aware that, that he was showing this behavior and what was the reason for this behavior. And that's always funny because you, when you dive in a bit deeper, there's always a motivation for behavior. And in his experience he felt like if I'm not holding on to the team, if I'm not guiding them or managing them, they will perform less. So he was controlling because he was afraid or based on earlier experience that the team wasn't stepping up in their responsibility. But in this situation there's a dynamic where the team didn't have the opportunity anymore just to stand up, literally in a stand up, because the PO was taking all the space and eating the grass for the team. Basically.
Fresco
Eating the grass for the team. Is that a Dutch expression?
Tom Molenar
I think so, yeah.
Fresco
That's beautiful. Eating the grass for the team. I think it's so much more visible than the micromanaging. Right. Like micromanaging is also very visual. But eating the grass for the team, that's. That's a great way to put it when you think about this story, like what did you try to do with the PO after you understood their motivation?
Tom Molenar
So after we zoomed in on his reason for this behavior and also zooming in a bit on our current situation and where we want to go, also zooming in on how it would benefit both the team and the PO if he would no longer feel the need to micromanage the team and what it would do with the team if they have that space back where they can self their daily business. So zooming in on the benefits for him, what it would mean for him if he freed up that time and he could trust his team with building the product during the sprint without his day to day engagement. Of course, engagements on a daily level is welcome, but not in a way as I described. So we zoomed in on the benefits, what it would mean for the team, how they could pick it up, how they could grow in their responsibility and how it eventually would lead to better decisions. A team that is hopefully speaking up more on team matters that they're self organizing on. So the next step, after I had this conversation with PO and he was on board, he said, yeah, that's a good idea. It will save me A lot of time I can trust the team in that way. But of course that's not a situation where you move from 0 to 1. So we in the next retro. I spoke about that observation after I spoke with the po, I brought it to the team and we spoke about their experiences. So also give them the space to share how they experience that role accountability. So we did basically a role clarification of the team is responsible for self organizing. The PO is responsible for division and what is going to be built on a product level. But the team is responsible for how to build it and the daily decision making of who is doing what. After we all agreed. Yeah. Then it's up to the team to step up and for us as coaches to help. Yeah, to help coaching them in the new way. Because it's not.
Fresco
We need to coach both sides.
Vasco
Right.
Fresco
Like it's not enough to help the POC the potential future. We also need to help the team walk through the different aspects that they need to take on to get there.
Tom Molenar
Yeah, exactly. It's not a one time conversation and okay, it's going well from now on because the PO will feel situations where you feel the need to step in or the team is hesitating to step up because they need to get used to that space of oh, it's up to us. So for us as SPRUM masters and coaches, it's really important to guide the team in that process and eventually that.
Fresco
They don't get stuck in the process.
Tom Molenar
Exactly.
Fresco
So Tom, this is an example of an anti pattern and I think you shared some beautiful ideas on how to overcome that anti pattern. But we also have product owners that are just amazing at the work that.
Podcast Host
They do and all of them have.
Fresco
Slightly different approaches, things they emphasize differently than the others. So share with us the best product owner you've ever worked with. How did they work?
Tom Molenar
Of course next to the anti patterns there are yeah like a ton of examples of, of great pos. When I think about a great PO is in one of the experiences I had was a PO with the ability to communicate his vision and his enthusiasm about the product so clearly towards the team that I really felt inspired as well. I didn't work on the product but I felt really enthusiastic about the purpose of the team, what they were building. And that was because the PO was able to communicate that enthusiasm to the team, but that's more on the vision side of things. He was also able to introduce and introduce techniques to have the team engaged in, for example, product discovery. So what we see is like Teams are moving more and more from only delivering features to more outcome responsibility. And like Marty Kagan, I spoke about it earlier this week, but empowered product teams, they also work on product discovery to quickly validate ideas. And this is in collaboration between the PO and the team because the PO wants insights on what is working on a product level to get to know his customers better by using a lot of testing and validating. And this PO was able to take the team along in introducing those techniques. And we as Scrum masters, we also play a role in guiding that process. So basically he was able to inspire the team to communicate his vision, to take the team along and really enthusiast about the discovery techniques. And on the other hand, also on measuring the outcomes and really engaging the team on basically from sprint to sprint or quarter to quarter. This is what we have done. This is the effect of the product that we worked on. We really engaged team in what the impact is of their work. He was also inviting customers more frequently to the office to have like a customer arena, like an interview next to the more digital testing or getting to know the consumer. He was physically inviting certain stakeholders to really make that relation between the engineers who are at the core of the product and the stakeholders and the users. Yeah, to really make that. Yeah, to make sure that there is no gap or when there's uncertainty, that there's proper communication. And yeah, a PO plays a core role in standing in the middle of it and you was doing a really good job.
Fresco
It's a great way to describe it.
Vasco
Right.
Fresco
Like the PO needs to be the catalyst. Now, they may not be ready for it when we join the team, but we need to help them get there because that's exactly all of the things that you said. They are so much more powerful when the PO is at the center is the catalyst of all of those things.
Tom Molenar
Yeah, exactly, Tom. Yeah, there was a really, really good example of someone who's both enthusiastic and in his skill set, really, really strong.
Fresco
Yeah, it was a great story, Tom. We're almost at the end though. But before we go, where can people find out more about you and the work that you're doing?
Tom Molenar
You can find me on LinkedIn. I do have a LinkedIn page, of course, and I also have my own website which is currently under construction, but that's my first and my last name. Yeah, maybe we can put that in the comments or my link to my LinkedIn profile. Absolutely.
Fresco
We'll put both of those links in the show notes so that people can easily find Tom. And why not strike up a conversation, ask ask a few follow up questions. We learn as a community. So go on and start sharing information. Tom, it's been a pleasure. Thank you very much for your generosity with your time and your knowledge.
Tom Molenar
It's. Yeah, it's been a pleasure for me as well. Thanks Fosco for having me. And it's really nice to think about all the questions and your failures, your learnings. And I'm really curious about other episodes as well, so I'm definitely gonna watch those as well and really like this initiative. Sharing.
Vasco
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Tom Molenar
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Podcast: Scrum Master Toolbox Podcast: Agile storytelling from the trenches
Episode: When Product Owners Eat the Grass for Their Teams | Tom Molenaar
Host: Vasco Duarte
Guest: Tom Molenaar
Date: October 3, 2025
This episode explores key patterns and anti-patterns in the Product Owner (PO) role within Agile teams. Tom Molenaar, an experienced Agile coach, discusses how over-involvement from Product Owners can hinder self-organization and provides insights into fostering empowered teams. The episode contrasts anti-patterns with positive examples, sharing actionable advice for Scrum Masters and Agile teams.
[01:53 - 08:25]
Micromanaging PO:
Tom shares a scenario where the PO was “a bit too controlling in guiding the team”—hosting daily standups, assigning tasks, and “chasing people within that daily call.”
Impacts:
Dutch Expression:
[05:21 - 09:05]
Intervention Approach:
Role Clarification:
Gradual Change:
[09:21 - 13:16]
Vision and Enthusiasm:
Engaged Product Discovery:
Connecting Stakeholders and Teams:
Measuring Outcomes:
Host’s Summary of PO's Role:
For Agile coaches, Scrum Masters, and team members, this episode provides a nuanced look at the PO’s dual risks and potentials, illustrating why empowering teams while maintaining vision is the key to high-performance Agile.