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This episode of Search Engine is brought to you in part by Square Square, the easy way for business owners to take payments, book appointments, manage staff, and keep everything running in one place. Whether you're selling lattes, cutting hair, detailing cars, or running a design studio, Square helps you run your business without running yourself into the ground. I like seeing Square in action. At my local coffee shop. They use Square for payments, and it just makes everything feel effortless. Quick checkout, digital receipts, sometimes even loyalty points. It really enhances the experience and lets the team focus on serving great coffee, not fumbling with the register. Square works wherever your customers are. You can manage inventory, track sales, and access reports in real time. With Square, you get all the tools to run your business with none of the contracts or complexity. And why wait? Right now, you can get up to $200 off Square hardware at square.com go engineering. That's sq U-A-R-E.com go engine run your business smarter with Square get started today. This episode of Search Engine is brought to you in part by Gusto. Okay, quick question. Have you ever sat down to just check one payroll thing and suddenly it's like two hours later you're buried in forums, googling tax stuff and questioning your life choices? Gusto is here to relieve that problem. Gusto is online payroll and benefits software built for small businesses. It's all in one remote, friendly and incredibly easy to use, so you can pay, hire onboard, and support your team from anywhere. It handles automatic payroll tax filing, does direct deposits, and even helps with benefits like health insurance and 401ks. Basically, all the stuff that you're used to stressing you out just gets handled. It's one simple monthly price with unlimited payroll runs, no weird fees popping up. Plus, if you ever get stuck, you can actually talk to certified HR experts, which is a lifesaver. Try Gusto today at Gusto.com search and get three months free when you run your first payroll. That's three months of free payroll at Gusto.com search one more time Gusto.com search hello. Quick note before we start the show. Search Engine exists because a small but mighty portion of our listeners actually pay pay to keep us running. They subscribe to our premium tier, which is called incognito mode. It's $7 a month or $50 for the full year. Those listeners get ad free episodes, bonus episodes, and discounts on our merch. But really the thing that they do is they make this show work. Right now we are in production, planning for our next season, trying to Figure out the size of the big swings we can take, the amount of episodes we can do. If our show has kept you company on some long commutes or given you something to talk about at the dinner table, and if you're in a position to do it, we'd really appreciate your support. It is a total pleasure to make this show for you. If you're interested, you can sign up at Search Engine Show, Incognito Mode. Search engine show. 50 bucks a year. I feel like I'm doing an ad for us. Okay, this week's episode starting now. Who are you? Can you identify yourself?
