Podcast
Search Engine Roundtable Podcast
Hosted by Barry Schwartz · EN
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.
It is a quick way to catch up on the most important SEO and SEM topics of the week.
109episodes
Episodes
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It’s New 3/5: Google AI Mode recipe cards and links, AI Overview drop downs and JavaScript SEO accessibility
Mar 500:09:23Tap to summarizeToday we covered Google AI Mode recipe results with new link cards, based on recipe blogger feedback. Google also has these AI Mode recipe widgets in Google Search. Google AI Overviews have these weird drop downs. Google removed the accessibility section from its JavaScript SEO documentation. Google Merchant Center adds build to order for vehicle listings.0:00 - Introduction0:30 - Google AI Mode with new recipe link cards3:24 - Google AI Mode recipe widget3:48 - Google AI Overviews with drop down options5:19 - Google removed accessibility section from JavaScript SEO docs7:12 - Google Merchant Center build to order attribute8:23 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It’s New 3/4: ChatGPT gets stingy on links, new Google crawler doc and Google Ads budgets
Mar 400:08:19Tap to summarizeToday we covered that OpenAI launched GPT 5.3 Instant that will show fewer links in ChatGPT web search. Google had a new help document on how its crawler works. Google Discover feed shows social posts. Google Ads API enforces daily minimum budget for Demand Gen campaigns. 0:00 - Introduction1:04 - ChatGPT 5.3 Instant without so many links2:27 - Google’s new crawler help document4:36 - Google Discover feed with social posts6:50 - Google Ads daily minimum budget for Demand Gen7:53 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It’s New 3/3: Image selection for Google Search & Discover, Google Ads UCP help & AI Mode referrers
Mar 300:05:00Tap to summarizeToday we covered how Google selects image thumbnails for Google Search and Google Discover. Google AI Mode sidebar referrer links do not work. Google Ads has a new help page for UCP. 0:00 - Introduction0:30 - Image thumbnail selection in Google Search & Discover1:25 - Google AI Mode sidebar referrers not working3:02 - UCP Google Ads help page4:27 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google Discover Core Update Done, Search Volatility, Search Serving Bug, AI Prompt Injection, Google Ads, Local & Bing
Feb 2700:10:51Tap to summarizeThis week, we covered the competition of the Google Discover core update. Also gave a status update on the Google Search volatility. Google had a brief serving issue with Google Search. Google is testing showing vertical search services next to its own in the EU. Google said a spike in impressions do not cause problems for Google Search. Google won’t use a sitemap file if it is not convinced of new or important content. Google Search Console page indexing report is missing a chunk of data. Google’s circle to search now looks at the whole picture. Microsoft updated its Bing Webmaster Guidelines. Microsoft updated its user interface for Bing AI responses and links. Microsoft said it prevented AI prompt injection manipulation attempts. Anthropic released an update to its crawlers. Google is showing AI generated services in the local panel for some businesses. Google Business Profiles to add recurring scheduled Google Posts. Google Ads has rolled out text guidelines to all in AI Max. Google Ads API version 23.1 is now out. Google Ads support form requires you to give Google authorization over your account. Microsoft Advertising has rolled out self-service negative keyword lists. Microsoft Advertising tests a shopping carousel with multiple image toggles. Google is testing removing the date from the article cards in the Discover feed. That was this past week in search at the Search Engine Roundtable.Sponsored by Duda - The Professional Website Builder You Can Call Your Own0:00 - Introduction0:37 - February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks1:53 - Google Search Ranking Volatility Beginning To Cool?2:17 - Google Search Brief Serving Issue This Morning2:40 - Google To Test Showing Vertical Search Services In EU3:30 - Google: A Spike In Impressions Doesn't Cause Problems For Search4:10 - Google Won't Use Sitemap Files If Its Not Convinced Of New/Important Content4:36 - Google Search Console Page Indexing Report Missing A Chunk Of Data5:09 - Google Circle to Search Looks At The Whole Image5:48 - Microsoft Updates Bing Webmaster Guidelines (A Bit)6:04 - Bing Tests New UI For AI Responses With New Links & References6:22 - Microsoft Thwarts AI Prompt Injection Attacks Aimed To Manipulate AI Engines7:09 - Anthropic Updates Crawler Docs: ClaudeBot, Claude-User & SearchBot7:28 - Google Business Knowledge Panels With AI Generated Services7:55 - Google Post Recurring Scheduling Coming8:19 - Google Ads Text Guidelines Rolling Out To All In AI Max8:40 - Google Ads API Version 23.1 Now Available8:52 - Google Ads Support Form Requires You To Authorize Google To Make Changes9:31 - Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists9:50 - Microsoft Advertising Tests Shopping Carousel With Multiple Images Toggle10:08 - Google Tests Removing Dates From Articles In Discover Feed10:40 - Conclusion
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It’s New 2/26: Google Circle to Search whole picture, Bing Webmaster Guidelines updates and Google Post recurring
Feb 2600:07:58Tap to summarizeToday we covered Google Circle to Search looking at the whole image, with a new update. Bing updated its Webmaster Guidelines. Google Posts to add recurring scheduling. OpenAI COO says ChatGPT ad rollout will be “iterative.” Google Ads text guidelines rolling out globally for PMax and AI Max.0:00 - Introduction0:30 - Google Circle to Search looks at the whole image3:15 - Bing Webmaster Guidelines kind of updated3:54 - Google Posts to add recurring scheduling5:23 - OpenAI COO says ChatGPT ad rollout will be iterative6:58 - Google Ads text guidelines rolling out0:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It’s New 2/25: Google Search serving bug, Anthropic crawlers documented and Google Ads grants shop visits
Feb 2500:08:25Tap to summarizeToday we covered that Google Search had a serving bug for a short period of time last night. Anthropic updated its crawler documentation. Google’s AI Mode added a see more button. Google Ad Grants now lets nonprofits optimize for shop visits. Google Ads pacing budgeting was clarified a bit. 0:00 - Introduction0:39 - Google search serving bug1:21 - Anthropic documents its crawlers2:18 - Google AI Mode with see more button3:57 - Google Ads grants optimize for store visits 5:03 - Google ad pacing clarification 8:17 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →It’s New 2/24: Google removes Discover dates, AI poisoning, Google Ads changes on your behalf & more
Feb 2400:10:54Tap to summarizeToday we covered Google Discover dropping dates, a new checkbox for Google Ads help that allows Google to make changes on your behalf, a new Microsoft Shopping ad unit in the wild and poisoning AI agents with bad info.0:00 - Introduction1:12 - No dates on Google Discover2:56 - Google Ads new "make changes" on form5:13 - Bing testing newShopping (PLA) ad units?6:20 - Microsoft cuts back on AI poisoning9:02 - Conclusion10:31 - FUN!!!!!!A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It’s New 2/23: Google cooling, page indexing report bug, Google Ads budget pacing and Bing links
Feb 2300:08:08Tap to summarizeToday we covered how the Google search ranking volatility may be cooling. Google Search Console has a bug with the page indexing report. Bing is testing new links in the AI responses. Google Ads updated its budget pacing for ad scheduling. Google has a new Meridian tool for Marketing Mix Model.0:00 - Introduction0:40 - Google search volatility cooling1:30 - Google page indexing report bug2:22 - Bing testing new links in AI responses3:29 - Google Ads budgeting pacing for ad scheduling changes6:46 - New Meridian tool puts MMM insights directly in marketers' hands7:50 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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Google Volatility Heated All Week, Google Reviews Vanishing, AI Overview & AI Mode Links Updated, Google Ads News and more
Feb 2000:10:43Tap to summarizeThis week, we covered that Google Search has been super volatile all week long. Google’s John Mueller said they don’t really have a bad title black filter in search. It seems a lot of businesses are complaining that Google reviews are disappearing. Google also updated its review policies, so maybe it is related. Google Search Console rolled out the new AI-powered configuration tool. Google said the social channels and branded queries filter is still coming. Google and Bing call markdown files messy and cause unnecessary crawl load. Google highly discourages force indexing pages to Search. Google launched new links for AI Overviews and AI Mode. Google AI Mode now works in 53 new languages. Google said it is a huge engineering project to let sites opt out of showing in AI Overviews. Google AI Overviews clicks are shifting from organic clicks to shopping ad clicks. Google is losing a knowledge graph source. Google Ads may be auto enabling paused keywords, well, only for automatically paused keywords. Google Ads now shows PMax placement report details. Google Ads can calculate your conversion value for new customers. Google AdSense anchor and vignette ads bug won’t let you close the ads. That was the search news this week at the Search Engine Roundtable.Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Make sure to check out some of that innovation with Yahoo Scout.
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