Podcast
Search Engine Roundtable Podcast
Hosted by Barry Schwartz · EN
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.
It is a quick way to catch up on the most important SEO and SEM topics of the week.
103episodes
Episodes
Newest firstAll episodes
It's New 6/11: Gemini outage had no impact on Google Search, Business Profiles gain Gemini, ChatGPT Ads with product feeds and dots
Jun 1100:11:37Tap to summarizeToday we covered how the big Gemini outage yesterday had no impact on Google Search. Gemini will soon work with Google Business Profiles. ChatGPT Ads manager now supports product data feed uploads for ad creation. Google Merchant Centers product feed API is broken. Google is showing images in the sitelinks with Google Ads. Google is testing dotted underlined and shaded URLs in snippets.0:00 - Introduction0:58 - Gemini outage no impact on Google Search2:13 - Gemini to work with Google Business Profiles4:30 - ChatGPT Ads gain product upload feature6:59 - Google Merchant Center product API broken7:54 - Image sitelinks in Google Ads10:25 - Google dotted underlined and shaded URLs in snippets11:17 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
It's New 6/10: Google Zero Clicks report, Applebot updates and Schema.org usage stats
Jun 1000:12:01Tap to summarizeToday we covered the updated Google zero click study from Rand and friends, and how clicks from Google Search continue to decline. Apple updated the Applebot documentation for the new AI changes. Schema.org added usage statistics to the schema types. We have a new study on rejected review replies on Google Maps. Google Ads is testing blue dotted underlines for sitelinks. 0:00 - Introduction1:53 - Google Zero click report shows clicks continue to dwindle5:02 - Applebot documentation updated6:03 - Schema.org adds usage statistics 6:56 - Rejected Google review replies study10:00 - Google Ads sitelinks blue dotted underlines11:52 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
It's New 6/9: Apple Intelligence Siri AI, Google Ads Experiment Power Score & Links In AI Mode Drop
Jun 900:10:04Tap to summarizeToday we covered the new Apple announcements on Siri AI and new Apple Intelligence. Google Ads has a new campaign guidance feature with experiment power score. Google added new PMax asset testing tools. Google AI Mode shifts links to the bottom.0:00 - Introduction2:10 - Siri AI & Apple Intelligence5:34 - Google Ads campaign guidance with new experiment power score7:28 - Google adds new Performance Max asset testing tools 8:17 - Google AI Mode shifts links to the bottom9:46 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
It's New 6/8: Google’s new SEO guidance, Search profiles, Bing no AI and Chrome no AI Mode and more
Jun 800:15:05Tap to summarizeToday we covered Google’s new help documentation on guidance from third-party tools, service and advice and the updates to hiring an SEO. Google is rolling out Search profiles and there is analytics. We had more search volatility this weekend from Google Search. Bing released an extension to block its AI Copilot results. Google Chrome won’t default to AI Mode. Microsoft Advertising expanded Audience Ads eligibility for cryptocurrency exchanges. 0:00 - Introduction1:55 - Google’s new help docs on guidance from third-party tools, service and advice & hiring an SEO4:45 - Google Search Profiles rolling out10:04 - Google search ranking volatility this weekend11:11 - Bing’s no AI extension and search parameter12:39 - Google Chrome wont make AI Mode the default13:55 - Microsoft expands audience ads for crypto14:56 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
Google May Core Update Done, AI Performance Reports & Controls, Google Ads, ChatGPT Ads, Microsoft Scout & Tools
Jun 500:12:11Tap to summarizeThis week, I recorded from Boston - sorry for the appearance. We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls. Bing Webmaster Tools will release more AI reporting tools very soon. A Microsoft executive had a slide that admitted AI search reduces clicks and website visits. Google officially released publisher profile pages to some, they are called Search profiles. I posted the monthly Google Webmaster Report for June. Google Ads has a new leads management screen and tool. Google Ads has new branded searches controls for AI Max. Google Ads has a new invalid activity credit report. Google started to test healthcare ads in AI Mode. Google Ads updated its terms of service. Google Merchant Center expanded attribute rules to automatically found products. Google AdSense now lets you share your full IP address with buyers. Google Business Profiles can be connected to Google Analytics soon. ChatGPT has new multi-advertiser placements for ads and a bunch of new Ad Manager updates. Microsoft announced Web IQ and Microsoft Scout. And I created a new Google volatility tracker aggregator tool. That was this past week in search at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:53 - Google May 2026 Core Update Has Completed Rolling Out1:15 - Google May 2026 Core Update Volatility Hits Hard Again June 2nd2:05 - Google Search Console AI Performance Report & AI Blocking Controls (Limited)4:33 - Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon4:56 - Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits5:32 - Google Search Profiles: Publisher Profile Pages Officially Live6:30 - June 2026 Google Webmaster Report6:38 - Google Hosted Forms Leads Screen In Google Ads7:03 - Google Ads New Branded Searches Controls For AI Max7:23 - Google Ads Invalid Activity Credit Report - New Help Document7:48 - Google Begins Limited Test Of Healthcare Ads In AI Mode8:12 - Google Ads Terms of Service Updated For AI Changes After 8 Years8:32 - Merchant Center Expands Attribute Rules To Automatically Found Products8:55 - Google AdSense New Full IP Address Sharing9:26 - Coming Soon: Connecting Google Business Profile To Google Analytics9:46 - ChatGPT Multi-Advertiser Placements & Ads Manager Updates10:44 - Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.11:30 - New SER Volatility Aggregator Chart & Backend Update11:58 - Conclusion
Transcribe →
It's New 6/4: SMX Live Edition Covering Google, Microsoft, Yahoo, ChatGPT & More
Jun 400:31:22Tap to summarizeToday we had a special live version of It’s New at SMX Advanced in Boston. We covered tons of topics, listed below - sorry, not timestamps, and no screenshots this time but I wanted to get the video up in time. Thanks to our special guest, Anthony Higman of Adsquire for replacing Mordy - it was a huge improvement. • Google May 2026 Core Update Has Completed Rolling Out • Google Search Console AI Performance Report & AI Blocking Controls (Limited) • Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon • Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits • Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ. • June 2026 Google Webmaster Report • Google Ads Terms of Service Updated For AI Changes After 8 Years • Google Ads New Branded Searches Controls For AI Max • Google Merchant Center Mass Product Page Unavailable Notices Last Night? • Warning: Google Ads Phishing Attack For Google Accounts • Merchant Center Expands Attribute Rules To Automatically Found Products • ChatGPT Multi-Advertiser Placements & Ads Manager Updates • Google Tests Conversational Discovery Ads & Highlighted Answers In AI Mode • Google AI Mode Shopping Ads, Business Agent For Leads & Direct Offers Coming • Google Ask Advisor Brings Together Ads Advisor & Analytics Advisor • Google Hosted Forms Leads Screen In Google Ads A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
It's New 6/3: Google AI Performance Reports & Blocking Controls, Google AI Mode Healthcare Ads, Microsoft Web IQ & ChatGPT Ads
Jun 300:14:23Tap to summarizeToday we covered Google Search Console rolling out new AI performance reports and forced to give UK publishers the ability to block its content from AI Mode and AI Overviews. Google is testing healthcare ads in AI Mode. Microsoft announced Web IQ, plus Microsoft Scout (but what about Yahoo Scout). And ChatGPT is testing multi-advertiser placements and new ChatGPT Ad Manager updates. We also spoke about my new aggregator tool for Google search ranking volatility. 0:00 - Introduction1:36 - Google Search Console AI performance reports and AI blocking controls6:00 - Google Ads is testing healthcare ads in AI Mode7:40 - Search Engine Roundtable Google Search volatility tool8:58 - Microsoft Scout vs Yahoo Scout, with Web IQ12:24 - ChatGPT with multi-advertiser placement and Ad Manager updates 14:11 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
It's New 6/2: Google core update heated and finished, Microsoft on AI search reducing clicks and Google Ads TOS updated
Jun 200:06:39Tap to summarizeToday we covered even more Google May 2026 core update volatility touching down today, June 2nd and in the show, that core update was completed and is done. Microsoft said in a presentation that AI search reduces clicks and website visits. Google updated its Google Ads terms of service.0:00 - Introduction0:50 - Google May 2026 core update heated and done2:09 - Microsoft said AI search reduces clicks and website visits4:17 - Google Ads terms of service updated6:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
It's New 6/1: Google May core update heated, AI Mode sliding link cards, Google Ads brand search controls and lead management
Jun 100:11:04Tap to summarizeToday we covered how the Google May 2026 core update heated up this weekend again. Google AI Mode and AI Overviews are testing sliding link cards. Google Ads brand search controls are available for AI Max. And Google Ads has this new lead management screen.0:00 - Introduction2:45 - Google May 2026 core update heated again3:47 - Google AI Mode sliding link cards6:09 - Google Ads brand search controls in AI Max7:11 - Google Ads Lead management screen 10:13 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
Transcribe →
Google May Core Update Status, Buying AI Brand Mentions, Preferred Sources In AI Responses, Google Ads, Local, Legal & More
May 2900:12:46Tap to summarizeThis week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag between search and AI responses. Google Discover report bug caused a drop in clicks and impressions on May 21. There are video interviews with Google’s Sundar Pichai and Nick Fox. Google is testing a new favicon and sitename layout in search. John Mueller said Google’s search quality raters guidelines are not a guide for search rankings. Google Ads has new real-time policy reviews during the ad creation process. Google Ads will delete shorter-term data starting June 1st. Google Ads has this new prospect mode, for cold leads. Google is testing growing shopping ads. Google AI Mode tests new styles for shopping ads. Google Merchant Center has a new AI performance insights report. Google Merchant Center has conversational attributes for AI responses. Google Local is testing real-time stock buttons. Google Business Profiles adds view counts to images and videos. Bing has really released the AI-curated image interface. Similarweb says ChatGPT is showing more links, which is leading to a 150% increase in referrals. Google officially appealed the monopoly ruling. And the EU may fine Google in the triple-digit millions over favoring its own services in its search results. That was the search news this week at the Search Engine Roundtable.SPONSOR: This episode is sponsored by ADSQUIRE, known recently for being the first ad agency to get a lawyer advertisement to show on ChatGPT.0:00 - Introduction1:48 - Google May 2026 Core Update Landed Over The Weekend2:38 - Google Strongly Warns Against Manipulating Mentions For AI3:45 - Google Removes Lag For AI Overviews & AI Mode Showing Penalized Content4:16 - Google AI Mode & AI Overviews Add Preferred Sources & New Carousel5:06 - Google Discover Report Bug Cause Decrease In Clicks/Impressions May 215:34 - Interviews Of Google's Sundar Pichai & Nick Fox6:07 - Google Tests New Sitename & Favicon Layout In Search6:24 - Google: Search Quality Raters Guidelines Not A Guide For Search Rankings7:13 - Google Ads Real-Time Policy Reviews During Ad Creation7:29 - Google Ads To Delete Short Term Performance Data June 1st8:18 - New: Google Ads Prospects Mode8:41 - Google Tests Growing Expanding Shopping Ads8:56 - Google Shopping Ads In AI Mode Tries New Styles?9:19 - New Google Merchant Center AI Performance Insights9:47 - Google Merchant Center Conversational Attributes For AI-Driven Surfaces10:11 - Google Local Results Tests Check Real-Time Stock10:34 - Google Business Profiles Photos / Videos Add View Counts10:50 - Bing Officially Releases AI Guided Image Search Experience11:11 - Similarweb: ChatGPT Shows More Links Leading To 150% Increase In Referrals11:27 - Google Officially Appeals Search Monopoly Ruling11:54 - EU May Fine Google Triple Million Euros Over Favoring Itself In Search Results12:23 - Conclusion
Transcribe →