Podcast Summary: Second in Command - Ep. 441: Outsource Access Founder & CEO, Brad Stevens

Introduction

In Episode 441 of the “Second in Command” Podcast, host Cameron Herold engages in a comprehensive discussion with Brad Stevens, CEO of Outsource Access. Released on January 16, 2025, this episode delves into the transformative potential of leveraging global talent, particularly skilled virtual employees from the Philippines, to drive business growth and efficiency. The conversation offers actionable insights into effective outsourcing strategies, cultural integration, and the future of global workforce management.

Brad Stevens on Outsource Access’s Mission and Differentiators

Brad Stevens opens by differentiating Outsource Access from typical outsourcing firms. Unlike many providers that merely supply low-cost labor, Outsource Access emphasizes a strategic partnership with clients to foster sustainable business growth.

“Some of the failure happens when they're not invested in working, collaborating... we provide a strategic advisor instead of just like, hey, here's your low cost staff.” (00:44)

Key Differentiators:

• Strategic Advising: Beyond staffing, Outsource Access offers strategic guidance to help clients effectively manage and integrate offshore teams.
• Granular Onboarding: A detailed onboarding process ensures clients understand how to utilize and communicate with their virtual teams effectively.
• Sustainable Employment Model: Fully incorporated in the Philippines, Outsource Access employs staff with full benefits, fostering long-term career paths rather than short-term gig roles.

Addressing Outsourcing Misconceptions

Cameron Herold brings up common misconceptions surrounding outsourcing, particularly in the United States, where protectionist sentiments prevail.

“Some of the failure happens when they're not invested in working, collaborating, you know, with us.” (10:13)

Brad counters these notions by highlighting that outsourcing can actually create more jobs rather than diminish them. By freeing up existing employees to focus on higher-value activities, businesses can drive revenue growth, which in turn, leads to the creation of additional local jobs.

“95% plus of what we do, it actually creates jobs, more jobs in the US for our US clients...” (08:09)

The Role of Strategic Advising and Onboarding

A critical aspect of Outsource Access’s success is its strategic advising and comprehensive onboarding process. Brad emphasizes the importance of understanding client needs and creating tailored solutions.

“We provide a strategic advisor... we have a granular onboarding process that teaches our clients, like how to use these resources, how to communicate with them.” (12:29)

This approach ensures that clients are not left to navigate the complexities of managing offshore teams on their own, thereby reducing failure rates and enhancing collaboration.

Integration and Culture Alignment

Integrating offshore staff into the client’s culture is pivotal for success. Brad explains how Outsource Access ensures their employees align with both their own organizational culture and that of their clients.

“They are part of our clients culture and we want to know their mission and core values because they got, they kind of live in, in both worlds.” (16:27)

Initiatives include:

• Cultural Training: Employees are educated on the client’s mission and core values from day one.
• Engagement Activities: Programs like a company magazine and podcasts foster a sense of belonging and appreciation among outsourced staff.

Talent Leveling and Career Paths

Outsource Access places significant emphasis on the career growth of their virtual employees. Brad discusses the structured career paths provided to staff, which not only enhances employee retention but also ensures high performance.

“We have a whole career path conversation when they onboard with us and we show where they're starting the organization...” (04:52)

Examples of Talent Growth:

• Employees transition from virtual assistants to leadership roles within client organizations.
• Continuous learning and development opportunities enable staff to take on more complex responsibilities swiftly.

Use of AI Tools in Process Documentation

The podcast touches on the innovative use of AI tools like Scribe for creating detailed Standard Operating Procedures (SOPs). Brad acknowledges the utility of such tools in enhancing process documentation.

“So there's an AI tool called Scribe... it creates the SOP while it's being worked on.” (15:22)

This ensures that all client processes are meticulously documented, facilitating smooth transitions and minimizing disruptions due to turnover.

The Future of Global Talent in Business

Cameron Herold and Brad Stevens discuss the evolving landscape of global talent and its critical role in business competitiveness. Brad underscores the inevitability of globalization in workforce management.

“The world is flat. The world is connected. And I think you're one of those silver bullets.” (21:06)

Brad reinforces the idea that businesses must embrace global talent to stay competitive, highlighting Outsource Access as a pivotal solution for modern workforce challenges.

Conclusion

The episode concludes with a mutual appreciation between Cameron Herold and Brad Stevens, emphasizing the value Outsource Access brings to businesses looking to optimize their operations through strategic outsourcing. Brad expresses eagerness to continue collaborating with the COO Alliance, signaling ongoing support and expansion of their services.

“You've been listening to Second in Command, brought to you by COO alliance founder, Cameron Herold...” (21:20)

Key Takeaways:

• Effective outsourcing requires strategic partnership, not just cost reduction.
• Comprehensive onboarding and cultural integration are essential for success.
• Structured career paths for outsourced staff lead to higher retention and performance.
• AI tools can significantly enhance process documentation and efficiency.
• Embracing global talent is crucial for businesses to remain competitive in a rapidly changing world.

This episode provides valuable insights for COOs and business leaders considering or currently utilizing outsourced talent, highlighting best practices and strategic approaches to maximize the benefits of global workforce integration.