Podcast Summary
Podcast: Second in Command: The Chief Behind the Chief with Cameron Herold
Episode: Ep. 544 – ForAfrika COO Jim Lutzweiler — Game-Changing Habits Every Top COO Uses Now
Host: Savannah Brewer (on behalf of Cameron Herold)
Guest: Jim Lutzweiler, Chief Operating Officer, ForAfrika
Date: January 13, 2026
Episode Theme & Purpose
This episode explores how top COOs can lead organizations through complex change, solve cross-cultural operational challenges, break down silos, and drive impact, especially in the nonprofit and international development sector. Jim Lutzweiler shares hard-earned lessons from his 25+ years of global experience—including actionable habits for building strong teams, managing change, and aligning around bold missions.
Guest Background ([02:21])
- Early Inspiration: Jim’s career began in the Peace Corps, living in rural Ghana, which shaped his understanding of poverty, culture, and development.
“I learned a heck of a lot more than I contributed. At least at that point in my life. So that was a great experience … it really changed my life.” — Jim [02:44]
- Professional Journey:
- Lived and worked extensively across Africa: Nigeria, Cameroon, Malawi, South Africa, Zambia, South Sudan.
- Time in the private sector (PepsiCo), national nonprofits (AARP Foundation), and as a problem-solver parachuted into organizations.
- Joined ForAfrika (formerly JAM) twice; initially building out US government program funding, later returning as Chief Revenue Officer and then COO.
- Helped navigate the pivot from US and European funding streams in a rapidly changing donor/government landscape.
ForAfrika's Mission & Challenges ([09:18])
- ForAfrika Overview:
- Rebranded from JAM, run by the founders’ son as CEO.
- Largest focus on unlocking Africa’s resources for development, with a presence in 8 countries and partnerships with the World Food Program, UNICEF, and others.
- Shifted away from a reliance on USAID and US funding after recent global aid cuts.
- Main challenge: Diversify revenue streams and future-proof the model.
“The net impact [of cuts] was governments are taking their cue from the US. … The level and impact that the changes had within the US Government were globally felt. It was magnanimous.” — Jim [12:15]
Organizational Structure ([14:17])
- Executive team: 6 plus the CEO;
- Senior management: ~30, spread across 8 countries;
- Headquarters is now fully remote (“Our HQ is on Teams”).
Habits & Principles of Effective COOs
1. Visionary Team-Building ([15:33])
- Jim sees hiring as “the masterstroke of any successful executive, let alone COO.”
- Looks for optimally diverse teams where “every part has its function” (BMW engine analogy).
- Fit and chemistry matter more than titles—each member must “optimize their unique contribution.”
Notable quote:
“If you don’t have people that can execute and understand how to be a team player within that environment, it’s not going to work. … Ultimately you can't be one person doing anything, or two people, particularly if you want your organization to scale at impact.” — Jim [17:49]
2. Detecting Silos & Root Causes ([22:38–23:36])
- Uses a “no surprises” policy to surface issues before they escalate.
- Expects transparency from direct reports; “Don’t spin me up anything … just the facts.”
- Proactively asks execs to think beyond immediate functions and anticipate impacts on the broader organization.
- Success depends on sharing both bad and good news: “No one’s going to promote you better than you, particularly if you want people to know about what’s going on in your business unit.” — Jim [24:53]
3. Information Flow, Meeting Cadence, and KPIs ([30:21])
- Organization uses the Entrepreneurial Operating System (EOS):
- Weekly “integrator” meetings led by Jim, following a standard scorecard agenda.
- Focus on what will happen in the next 60-90 days—pivoting from reporting the past to forecasting the future.
- Priority on execution, risk management, and getting execs “out of the gears and into the cabin of the ship.”
- Quarterly in-person leadership offsites are “game-changers” for building trust and surfacing hidden issues.
- In-person is irreplaceable:
“There’s a social dimension and interaction to solving problems … you can’t get [that] through the flat screen. … That’s where trust is built, to be honest.” — Jim [37:32]
4. Change Management and Accountability ([41:06])
- Common Problems When Brought In:
- Wrong people in the wrong seats.
- Passive or active resistance to new strategic direction.
- Lack of actionable planning and weak accountability.
- Leadership teams reluctant to hold others accountable due to friendships or kindness.
- Advocate for being “directionally correct”— prioritize 80% speed and adaptability over perfectionism.
- The real test is “absorption” of change throughout the org, not just “having a great vision.”
Notable quote:
“People in leadership positions who are not able to produce a plan are the wrong people. … I’m an 80% guy. The time it takes to get that last 20% of precision is not worth it almost nine times out of ten.” — Jim [44:00]
Navigating Mission-Driven Cultures ([46:12])
- In the nonprofit/NGO world, there’s a “deeper” emotional component; managers may be more reluctant to let underperformers go.
- Mission passion is vital, but “how” the mission is achieved often evolves—leadership must manage for adaptability.
- ForAfrika’s scale-up vision depends on attracting those who can embrace both the “heart” and operational rigor.
COO–CEO Dynamics ([52:50])
- Jim emphasizes trust and candor:
“Our level of truthfulness to each other is about as high as it can be. … Any COO should [be honest], no matter who the boss is.” — Jim [53:13]
- COO’s job is to partner, challenge, and operationalize the CEO’s vision, but always bringing “a case”—the facts, logic, and clear reasoning.
- Sees himself as a born second-in-command, motivated by helping realize others’ big visions.
Game-Changing COO Habits
- Straight Talk: Facts first, avoid “spin,” and demand candor.
- No Surprises: Proactively surface issues and teach teams to do the same.
- Focus on Fit: Hire and empower teams where unique skills and chemistry combine.
- Silo-Busting: Facilitate transparent communication across units.
- Manage Up & Down: Translate vision into action, hold others accountable, but preserve inspiration and mission alignment.
- Quarterly In-Persons: Build bonds, detect trust issues, and solve problems face-to-face.
Notable Quotes
- “I’m a chronic serial problem solver. … I saw problems and challenges everywhere. … Why does that happen? You start peeling that onion and you realize just how complex these societies are.” — Jim [05:34]
- “No matter how intuitive, sometimes you get [hiring] wrong, and that's OK. But if I take credit for anything, it’s that I hired the right people—and that engagement, that combination of folks, was the right solution.” — Jim [41:32]
- On ineffective leadership: "People who were in positions before I got there didn’t know how to hold other people accountable. It’s like they wanted to be their friend." — Jim [45:30]
- “Visionaries tend to not ever meet an idea they don’t like. … That’s what I love about this role—you get to go on that journey with visionaries.” — Jim [54:22]
Key Timestamps
- Jim’s origin story / life-changing Peace Corps experience: [02:21–05:08]
- What drew Jim to Africa and long-term global work: [05:28–07:40]
- ForAfrika’s history, pivot, and funding challenge: [09:18–14:17]
- Team building, hiring, and the BMW engine model: [15:33–22:38]
- Silo-busting, no-surprises, and information sharing: [22:38–28:12]
- Communicating and managing up for forward momentum: [30:21–35:17]
- Quarterly in-person leadership offsites & building real trust: [36:47–40:07]
- Change management and right seats/wrong seats: [41:06–46:12]
- Mission-driven orgs and scaling challenges: [46:52–51:34]
- Balancing COO/CEO dynamic with big vision: [52:50–56:48]
- Most excited about seeing execution come together: [57:12–58:35]
Reach Out / Get Involved
- Contact Jim: j.lutzweiler@4afrika.org (with a “K” – South African spelling)
- ForAfrika website: https://www.forafrika.org
This episode is a must-listen for anyone leading through complexity, building multi-cultural teams, or grappling with scaling high-mission organizations. Jim’s candid, principle-driven advice is widely applicable both inside and outside the nonprofit sector.
