In this rigorous episode, Steve Wallace, Chief Revenue Officer of MaverickApp, shares his relentless determination, unwavering work ethic, and unshakable commitment to empowering salespeople and business owners to sell more.

You will discover:

- When you absolutely should not start automating sales activity

- When you should start using automation and how to get started

- Why you don't need more leads (and what you do need instead)

 Steve Wallace stands firmly on the side of doing the work – and doing it exceptionally well while some salespeople and business owners seek shortcuts. His message is straightforward: stop evading the work and the invaluable lessons it brings; do it. Take action, even if you do it imperfectly, and relish the profound lessons within those experiences. Regarding sales, Steve is an evangelist who believes that automation can empower salespeople but will never replace them or the essential effort that underpins success. Steve is a beacon of passionate opposition in an era dominated by business and sales automation. He's not against automation but against "the easy button."

 Want to learn more about Steve Wallace's work at MaverickApp? Check out his website at https://maverickapp.io/ or connect with him on LinkedIn https://www.linkedin.com/in/chiefsalesnerd/

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Sales Automation Made Simple with Steve Wallace - Ep. 235