In this forward-thinking episode, Wes Towers,Founder of Uplift 360, shares how to adapt lead generation when traditional channels dry up. If you struggle with inconsistent leads and outdated online tactics in stage 3, you won't want to miss it.

You will discover:

- Why search engines alone no longer deliver reliable leads at scale

- How to implement "search everywhere optimization" across multiple channels

- What value-first content builds trust and attracts clients faster

This episode is ideal for for Founders, Owners, and CEOs in stage 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Wes Towers helps founders and marketing leaders turn attention into trust and revenue. As founder of Uplift 360 in Australia, he builds simple, repeatable systems that make brands easy to find, trust, and choose. His Search Everywhere Optimisation process blends sharp positioning, conversion-focused websites, and an AI-assisted content engine that teams can run without burning out. Wes also coaches marketing managers in construction-related companies to scale faster online with clear messaging, smarter content, and clean measurement. He works with construction and trade businesses, as well as B2B firms that want practical wins over theory.

Want to learn more about Wes Towers work at Uplift 360? Check out his website at https://uplift360.com.au/

Connect with Wes Towers through his LinkedIN at https://www.linkedin.com/in/westowers/

Grab a copy of his book "The Simple Manifesto: Marketing principles to save you time, increase profit and create your dream business in a SNAP!" at https://www.amazon.com/Simple-Manifesto-Marketing-principles-increase/dp/0994367600

Mentioned in this episode:

Take the Founder's Evolution Quiz Today

If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.

Founder's Quiz

SEO is dead. Or is it? with Wes Towers (stage 3) - Ep. 374