Podcast
The Unofficial TikTok Shop Podcast with Jordan West
Hosted by Jordan West · EN
The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue.
I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
38episodes
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OLIPOP Should Be Printing Money On TikTok Shop
1w ago00:13:50Tap to summarize🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv.com/OLIPOP should be printing money on TikTok Shop. Not because it is trendy but it has the exact kind of product TikTok Shop creators are built to sell.Colorful cans!! Who doesn't love them?! Thisproduct that naturally fits into everyday creator content. But OLIPOP does not need more awareness, they need a TikTok Shop creator machine.In this video, I break down the exact playbook I would use if I ran OLIPOP’s TikTok Shop.Here’s what I cover:1. Why I would make the variety pack the hero SKU2. Why I would activate wellness creators, not just food creators3. Why education should come before taste4. How I would turn flavour drops into Blitz moments5. When I would finally turn on GMV Max and Spark AdsThe big lesson is this:TikTok Shop does not scale because your brand is popular.It scales because you build enough creator content for the algorithm to understand who is buying.If you work at OLIPOP or know someone who does, send them this video.If you are part of a beverage brand, CPG brand, wellness brand, or better-for-you product, watch this again.You can copy this exact playbook.Or you can hire Social Commerce Club to help you build it.Subscribe for more TikTok Shop breakdowns, ecommerce strategy, and creator commerce insights.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
Transcribe →From 0$ to 10K/month in GMV Max Playbook For TikTok Shop
2w ago00:56:11Tap to summarizeTikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the hardest part of TikTok Shop growth, why the first $10K is such a grind, what TikTok considers “cold start,” and why getting to around $60K/month in GMV can unlock more support and resources.The big theme:Early GMV is not just revenue.It is feedback.Feedback on your product, your offer, your content, your creator program, your product listing, and your operations.In this session, you will learn:• Why TikTok Shop cold start is harder than most brands expect• How to choose the right 1 to 2 hero products for launch• What makes a TikTok Shop listing conversion-ready• Why copying Amazon listings onto TikTok Shop is a mistake• Why reviews, trust signals, and clean product pages matter so much• Why you need a Shop Performance Score before scaling• Why friends and family purchases are risky• How creator outreach should be judged by signal, not follower count• Why samples are the fuel for your creator engine• How to think about open collabs vs target collabs• Why GMV Max is not an ads problem• What inputs actually determine whether GMV Max can scale• Why TikTok Shop creates a halo effect across DTC, Meta, Google, and other channels• Why brands need to build TikTok Shop like infrastructure, not a side experimentChapters:00:00 Welcome and workshop overview01:02 From $0 to $10K on TikTok Shop01:37 Why cold start is harder than people think03:33 TikTok Shop launch principles05:26 Choosing your hero products07:13 Making your shop conversion-ready08:41 Why product titles need a human touch10:16 Why Amazon listings do not translate directly to TikTok Shop12:39 Shop Performance Score explained13:17 Why not to use friends and family orders14:14 Using approved levers to get verified orders15:22 Why Shop Performance Score matters16:30 Creator outreach and signal18:42 Finding creators who already love your product21:54 Samples and commission strategy23:47 Commission structures by category27:07 Activating your first affiliates28:03 Building deeper creator relationships30:56 GMV Max basics31:39 Why GMV Max is not an ads problem34:22 GMV Max as a magnifying glass37:17 How long top-performing TikTok Shop videos can last38:08 Why the campaign is no longer separate from the shop39:19 Why brands need to create their own content41:37 How to think about ROI and halo effect43:48 Measuring TikTok Shop’s impact beyond platform ROAS47:57 Why fundamentals still decide scale50:17 The 5 big GMV Max inputs51:00 Live Q&A54:22 Why founder-led creator onboarding can workWant help building your TikTok Shop operating system?Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contactApply for the Social Commerce Club Mastermind:https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSubscribe for more TikTok Shop strategy, creator commerce breakdowns, GMV Max workshops, and social commerce growth playbooks.
Transcribe →How to Time a TikTok Shop Blitz for Maximum GMV
2w ago00:11:28Tap to summarizeA TikTok Shop Blitz can move serious GMV when it is timed correctly.But most brands get the timing wrong.They coordinate creator posts before the offer is live.They launch content without urgency.They ask creators to drive traffic before customers have a reason to buy.In this video, Jordan breaks down why Blitz timing needs to be tied to a real offer, product drop, sale, bundle, or timed promotion.You will learn:• Why creator volume alone is not enough• Why the offer has to be live when creators post• How to brief creators around the offer• Why simple incentive rules matter• How GMV and volume incentives work together• Why launch momentum matters more than spreading spend evenlyAt Social Commerce Club, we have seen what happens when a Blitz is built correctly.Portland Leather Goods went from $1,200/day to $100,000/day in 7 days.Not from random posting.From a coordinated launch with a real offer behind it.If your brand is building TikTok Shop in 2026, this is the timing mistake to avoid.Subscribe for more TikTok Shop strategy, creator commerce breakdowns, and social commerce playbooks from Jordan West and Social Commerce Club.
Transcribe →The TikTok Shop Creator Strategy That Scales Brands
3w ago00:28:31Tap to summarizeMost brands think throwing money at TikTok Shop will make them scale.It won't.Jordan West sits down with Social Commerce Club's lead strategist Christian Bross to reveal the exact creator system that's quietly scaling some of the biggestbrands on TikTok Shop right now — and why 99% of brands are missing it completely.Here's what you'll discover:→ The #1 mistake brands make before they even start→ Why your budget means nothing without creator relationships→ The 1,000 Video Rule — the exact tipping point where TikTok Shop explodes→ How to write creator briefs that actually get results→ The non-monetary ways to keep your best creators loyal→ Why live selling is the most ignored goldmine on TikTok Shop→ How TikTok growth secretly boosts your Meta, Amazon & retail sales→ A 7-day action plan to start scaling this weekThis isn't a theory video.Christian is actively managing multi-million dollar TikTok Shop accounts right now.Every insight in this episode is happening in real time.If you're a brand owner, agency, or DTC founder — this is the video you didn't know you needed.#TikTokShop #TikTokShopStrategy #CreatorMarketing #SocialCommerce #GMVMax#TikTokAffiliate #EcommercePodcast #DTCBrands #TikTokShopTips #JordanWest-----------------------------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
Transcribe →Why 90% of Brands Fail on TikTok Shop (And the System That Fixes It)
3w ago00:15:40Tap to summarize🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...---------------------------Most brands fail because they never build the machine.In this video, I'm sharing the exact 8-step system we use at Social Commerce Club, the #1 TikTokShop agency in North America to take brands from zero to millions in GMV. These are the samestrategies that helped one brand hit $1M in just 14 days.Whether your AOV is $30 or $150+, this system works. And yes — I'm giving you everything. Nogatekeeping.━━━━━━━━━━━━━━━━━━📌 WHAT YOU'LL LEARN IN THIS VIDEO━━━━━━━━━━━━━━━━━━✅ The "Blitz" Launch Strategy — How to manufacture momentum in 24–48 hours✅ Creator Leaderboards — Turn your affiliate program into a live competition✅ Daily Creator Activation — Why most brands lose here (and how to win)✅ Giving Creators Better Ammo — Angles, offers, and content triggers that convert✅ Keeping Content Native — Stop turning creators into ad robots✅ Broadcast Every Update — The simplest way to get more content without more spend✅ Product Drop FOMO — How strategic scarcity keeps your creator base engaged✅ GMV Max With Discipline — The paid lever most brands are misusing right now=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
Transcribe →2026 May Updates For TikTok Shop
4w ago00:52:21Tap to summarizeTikTok Shop had a lot of recent updates as of May 2026. Join one of our team members at Social Commerce Club on how to have a successful shop and what the direction of TikTok Shop is heading!https://socialcommerceclub.com/pages/contact
Transcribe →TikTok Shop's Secret CRM That Nobody Is Talking About
May 1100:06:25Tap to summarize🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribe--------------------------------------------------TikTok Shop just quietly killed the #1 reason brands refused to take it seriously.For years the knock was the same: great for acquisition, terrible for retention. Drive 1,000 customers in a blitz launch… and never hear from them again.That's over.In February 2026, TikTok Shop silently rolled out a full CRM suite and almost nobody is talking about it yet. Email marketing, customer segmentation, abandoned cart automations, AI-powered shop chat, and a full analytics dashboard... all built natively inside Seller Center.In this video, I break down all 5 features, exactly how they work, who has access (and the gating score you need to unlock them), and why this changes the entire economics of running a TikTok Shop brand.If you've been treating TikTok Shop like a side project, this is your warning shot. The brands plugging into this now are going to compound past their competitors in the next 12 months and the rest will wonder what happened.🔥 What you'll learn:- The Email Marketing tool that replaces parts of Klaviyo (and the 3.5 score gate)- Pre-built customer segments that actually convert- Automated abandoned cart recovery — with no quota limits- The new AI shop chat agent and what it does to your shop score- The full CRM analytics dashboard inside Seller Center👉 Want help building this out for your brand? Social Commerce Club has scaled TikTok Shops close to 9 figures in GMV. Link below.👉 Want to learn alongside the top operators in North America? Check out the TikTok Shop OS Mastermind below.🔔 Subscribe for weekly TikTok Shop operator breakdowns — what's working right now, straight from inside the platform.#TikTokShop #Ecommerce #DTC #CRM #TikTokShopCRM=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
Transcribe →I Found a $5M TikTok Shop Problem in Vuori Strategy
May 100:07:38Tap to summarize🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Want to know how a $4 Billion clothing brand like Vuori can make an extra $2 to $5 Million every single month on TikTok Shop?In this video, I break down the exact step-by-step TikTok Shop strategy I would use if I was running Vuori’s social commerce.Most brands are making a huge mistake by only working with fitness influencers. The real money on TikTok Shop comes from lifestyle creators who show authentic everyday moments – morning routines, coffee runs, weekend hikes, and real life while wearingthe product.Here’s exactly what works in 2026:The perfect creator profile to target (and who to avoid)Why high AOV brands like Vuori have a massive unfair advantageThe ideal commission structure that actually motivates creatorsThe powerful 4-phase launch sequence (including the famous “Creator Blitz”)How one similar brand went from $1,000 to $100,000 per day in just 7 daysThis proven creator strategy can help high-ticket lifestyle brands explode their TikTokShop revenue without relying on traditional ads.If you run a brand, work at Vuori, or want to learn how to scale on TikTok Shop using reallifestyle creators, this video is for you.Drop a comment if you want me to break down this strategy for your own brand!=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
Transcribe →How Brands Hit $1M on TikTok Shop
Apr 2900:28:11Tap to summarizeTikTok Shop is changing eCommerce faster than most brands realize. In this video, we break down thebiggest insights from the TikTok Shop Annual Summit in LA, including explosive growth numbers, creator-driven sales trends, enterprise brand success, campaign strategies, and how top brands are scaling to$1M+ per month.We also reveal how brands like Disney, Crocs, Hey Dude, Bloom Nutrition, and others are using socialcommerce to dominate online sales. Learn about TikTok Shop’s new seller tier system (Bronze, Silver,Gold, Platinum), Strategic Key Merchants (SKM), Fulfilled by TikTok (FBT), creator programs, campaigncalendars, and the exact systems top agencies use to grow stores fast.If you're a brand owner, eCommerce seller, Amazon seller, marketer, or agency owner, this video willshow you why TikTok Shop is no longer optional.🔥 Topics Covered:✔ TikTok Shop Growth Strategy✔ How Brands Reach $1M/Month Faster✔ TikTok Shop SEO & Search Intent Growth✔ Social Commerce Trends 2026✔ TikTok Shop Agency Secrets✔ TikTok Creator Affiliate Scaling✔ Fulfilled by TikTok Explained✔ TikTok Shop For Brands--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
Transcribe →We Did $1.1M In 11 Days And Nobody Believed It Would Work!
Apr 2400:51:55Tap to summarizeWhat if everything you’ve heard about TikTok Shop is wrong?In this episode, we break down the real playbook behind scaling a brand on TikTok Shop, featuring a case study that generated $1M+ in under two weeks. From creator-driven growth to content flywheels, this conversation reveals how brands are turning TikTok into a powerful revenue engine and not just a marketing channel.You’ll learn why high-ticket products can still win, how creator communities outperform traditional ads, and the exact strategies used to drive consistent sales beyond the Q4 spike. We also dive into the “halo effect” on Shopify and Amazon, where TikTok traffic indirectly boosts revenue across other channels.If you’re a DTC brand, agency, or entrepreneur wondering whether TikTok Shop is worth it in 2026—this is the clarity you’ve been looking for.Expect actionable insights on:TikTok Shop launch strategies Creator marketing & UGC scaling Content systems that convert Cross-platform growth (Meta, Shopify, Amazon) The future of social commerce This isn’t theory—it’s what’s working right now.--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/...
Transcribe →