For consumer products, packaging plays a huge role in your ability to raise money and get onto shelves. Investors and retailers are looking for traction, so you need to have packaging buttoned up before you even approach them.

But here’s the challenge: great packaging is expensive, and cheap packaging is very easy to spot and can tank your marketability. Every founder wants their product to be the “best dressed” without breaking the bank, but how do you actually achieve this?

From a packaging perspective, there are a few key things you can do to make sure your product looks good, catches the eye, and stands out on shelves. From branding to form factor, there are plenty of cost-saving strategies that don’t compromise on quality.

How can we use limited time offers to get some initial attention, buzz and traction? How unique should our packaging be?

In this episode, I’m joined by packaging expert and President of Global Enterprise at AE Global, Elizabeth Corbett. She shares how CPG founders can set themselves up for success from a packaging perspective.

Topics Covered;

How to get your packaging dialed in before approaching investors
How to make your packaging sustainable without breaking the bank
Why startups should leverage limited time offers and collabs
Groups/events that startup founders should join/attend

Guest Bio

Elizabeth Corbett is a CPG packaging expert with 25 years of experience, startup mentor/advisor and President of Global Enterprise at AE Global. AE Global (AEG) is a custom packaging design company and supply chain solution provider servicing the Natural Products, Health & Beauty, Cannabis, and Wine & Spirits industries. AEG's innovation lab develops custom packaging products, including EZ-Lock™ and Amplify™, and CuraLeaf's Select Squeeze bottle. With sustainability as a core value, AEG launched Ocean Recovery Group, a joint venture with 4G Recycling, which collects, cleans and recycles ocean-bound plastics. Connect with Elizabeth on LinkedIn.

About Your Host

Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!

Connect:

Website: seedmoneypodcast.com

Instagram: @jaylasiciliano

Subscribe and watch on YouTube @seedmoneypodcast

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The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.