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Kids, they grow up so fast. One day they're taking their first steps and the next they don't fit into the tiny sneakers they took them in. You blink your eyes and their princess dress is two sizes too small. And their dinosaur backpack isn't cool anymore. But don't cry because they're growing up. Smile because you can profit off of it for real. There are a bunch of parents on Depop looking for the stuff your kid just grew out of. Download depop to start selling. So good, so good, so good. New Year New gear. Thousands of fresh active styles are at Nordstrom Rack stores now. Save on top brands like Nike, Puma and free people starting at just $35. How did I not know Rack has Adidas? There's always something new. Plus join the Nordy Club to shop new arrivals first. Unlock exclusive discounts and more. Great brands, great prices. That's why you wreck. If companies tried to rebrand the way you've been trying to glow up, they would all go bankrupt. So in this video, I'm going to teach you how to do it properly. No, but seriously, today we're going to be going through the ultimate rebrand for 2026. Like you are the CEO of a billion dollar company. Except that billion dollar company is your life. Because that's exactly how you need to treat your life and your future and your glow up. Like a CEO that knows exactly what they're doing and has all of the plans and strategy in place. Because a company doesn't rebrand just because it's bored and it needs a new vibe. It rebrands because its current identity and culture is limiting its future possibilities. Basically, you are the brand. Your thoughts, your habits, your identity, your boundaries, your presence. That is your brand identity. And I heard that it needed some reinvention. So in this video I'm gonna remind you who the f you are and help you create your character for 2026. Aka the woman with we have all been waiting for you to turn into let's get into it. If you are fully committed to this journey, you want to manifest. You want to grow. You want to level up into the next person. You want to track your progress. You want to master the law of detachment. You want to build an abundance mindset and get away from a scarcity mindset. You want to reimagine your self concept. You want to rewire all of your beliefs. Then you can do all of those things in my brand new journal bundle. Both of these journals are built for two very different purposes. You can find all the information on my website, self obsessedjournal.com but they have been very specifically designed for every single woman on this journey. You can just choose whether you want to prioritize growth or manifesting or like me journaling both every single day. By getting the discounted bundle. You get everything I just mentioned and so much more. So definitely. Check it out guys. Chapter one. Who the F do you think you are? No, seriously, who the F do you think you are? Tell me. Oh, you don't know? You haven't gotten to know yourself yet. Oh, wait. Oh. Oh, you do know. Oh, you're nice. You're people pleaser girl. You're super nice, approachable girl in the corner, kind of shy, kinda doubt, but big dreams and a super hard worker. Listen, I don't care about any of that. Because the answer to the question who the F do you think you are? Is I'm that bitch. Say it with me now. I'm that bitch. It is only once you believe that that your rebrand can then start none of this. Oh, but my teeth aren't straight and my skin isn't clear and I'm not photogenic and I'm not as pretty as the other girls and I don't have enough experience and I don't have what it takes yet because I need to keep preparing. Nuh. Do you really want all of those thoughts believes to be the tone of your life? Because let me tell you, your thoughts create your life. So until you change them, you're just going to be living the same old nightmare on repeat. They don't even create the tone of your life. They literally create your life. Your mind, your mental health, your relationship to yourself. So if you don't think you are the baddest, the bestest, the coolest, the hottest, then I don't know what you're doing. So if you don't believe any of that, and obviously now I've convinced you that you do need to, this is how you achieve it. You start believing I am that B. When you firstly list every single small win you have ever gained in your life, I'm not talking about the big things, like even being a straight A student. I'm talking about that one time you were really scared to do the thing, but you showed up and you did it anyway. The fact that you've actually gained a really nice group of friends over the years of your life and the amount of people that weren't trustworthy or were betrayed you, but you're still here and you're still being loving and you're still building a community. The fact that things haven't always worked out for you, but you always turn around and you do the work for yourself and you read the books and you watch the YouTube videos so that you can do bigger and better things for yourself. Whether it's an award you won, a new person you spoke to and complimented, a new place you started out in, a reset routine that you accomplished, write it all down so that you can reread all of the things you've achieved in your entire life so far. Because I promise you, on the days that you are doubting yourself, on the days you think you can't get it done, you need that reminder. Because it is so easy to forget that you were in the very place that you five years ago prayed you would be in. Because we are so focused on the future so much of the time and where we want to be, which is good. I don't blame you for that. That's actually a very good step because. But remember to reflect on the fact that you got it okay and you always get it done. Step number two, Dress like the person you want to be. Embody the person you want to be. Live their life for the day and immerse yourself in their energy. So here's an example of what I did to achieve this. This is going to look very different for everybody, so don't feel like yours has to look like this. My ideal self. She is stomping around, strutting around in high heels in her big dream city, I. E. London, in her huge fur coat, not caring that other people are looking at her because she's built so much confidence that she simply doesn't care. And she no long has a fear of being perceived. She moved out of her hometown and she is exposing herself to all of the newness of this new city. And she's so confident there. She is always overdressed for a casual outing because she's just so fabulous. She confidently spends time alone. She's window shopping, engaging in abundance with a Matcha in hand, taking care of her health at the same time, she has her affirmation playlist blasting in her ears and her AirPods strutting around confidently talking to salespeople, complimenting people because now she's developed all of the extroverted traits that she once wished she had. She's just living her life happy with this carefree, open, loving energy. Once you figure out what the ideal version of yourself is and you've lived that day in her life, just like I described what mine was once you've exposed yourself to that energy, you will know exactly what to do. All the things you want, all the things you desire is a reflection of you. It's not this different person you're trying to become. So yes, you are that B. Because if you love your goals, if you love the person you're trying to turn into, you are that B. And you love yourself. And my last tip in believing you are that bitch is figuring out your story. And I mean the good parts of your story. Because we're all too good and experienced in rehashing the bad parts of our story in our lives, over and over and over again in our heads until we've developed enough limiting beliefs to make us always want to stay inside, never go out anywhere, because we've convinced ourselves that we're not experienced enough or good enough to do anything. Thus those negative beliefs and self criticisms forming our self image and ruining our life. When I say figure out the good parts of your story, I'm not talking about achievements or wins even, because that was the first step of this process. I'm talking about who you are as a person. Your intentions, your morals, your values. The way that you take such good care of your pets, of your loved ones, of your friends, the way you show up for people, the way that you reciprocate energy and love, the way that you communicate, the things that you think about and dream about and hope for in your spare time. The fact that you're always trying your hardest. Maybe it's the fact you do good in school. Maybe it's the fact that you have impeccable style. And the reason I wanted to start this video off with saying, who the fuck do you think you are? Because you are that B. And figuring out how to be that B is about figuring out who you want to turn into is so important. Because who you want to be is already who you are. Everything you love and care about and aspire to is a reflection of who you are. All of those desires and wants are so unique and personal to you, and you have gone on a very specific journey throughout your life to even obtain those desires in the first place. That's why we all have different goals from each other. So remember, you are that bitch. Because your goals and your ideal self isn't this distant, hard to achieve, unachievable thing. That desire, that vision of your future self reflects your mindset and your personality. That vision of your ideal self wouldn't be able to exist without you right now. So you got to show some love to yourself for who you are right now. It's simply your unexpressed self, the qualities you have that you haven't quite been able to unlock yet. So now when we talk about rebranding in the second chapter, remember, in rebranding, you are not becoming a totally different person. You are not chasing a new identity. You're simply removing all of the blockages and all of the things that has stopped you from becoming that version of yourself already. Because you were always supposed to be that girl. Matter of fact, you already are that girl. Whether it be bad friendships, trauma, limiting beliefs, being the quiet, nice, safe, reliable girl that never really talks too much. Removing all of that because that's just you in survival mode. Self discovery isn't about finding out who you are. It's about remembering who the f you are. The person you were always meant to be before society told you to shrink, before your peers made you want to hide, before beauty standards made you scared of being perceived. When you were always worthy and valuable. Okay, besties, before we dive right back in, I need to put you onto something I was checking out. Recently, the Financial Conduct Authority has launched this new cool interactive tool on their InvestSmart website. And it's called the Hype Type Revealer. And it basically tells you what your investing hype type is. And obviously I had to take it because self awareness is my whole thing. It's my whole brand. I genuinely thought I would come out as the calm one, like, you know, super unbothered, just with my Matcha all the time, does all my research. I'm never rushed or chaotic. But no, I was wrong. My Hype type that was revealed was informed, kind of did drag me a little bit because while I do do my research, I am 100% that girl that will like check the group chat and straight away think, wait, should I jump on this before actually checking any reliable sources? But that's exactly why I love the FCA Hype Tech Revealer. Because it literally feels like you're in a group chat, but it makes you pause and ask yourself, am I being calm, informed or rational right now? Which I think is so important. Plus, it doesn't promise to turn anyone into this investing genius. It just helps you understand how hype can influence you so then you get to become a smarter investor. So if you want your moment of truth, find out your Hype type on the Hype Type Revealer on the FCA Invest Smart website link is in the show notes. So go discover which type of hype girly you are. And so that Leads us onto chapter number two, character creation, AKA rebranding every single area of your life like a CEO. Step number one, A CEO of a billion dollar company only chooses to rebrand not for fun, but because they believe their old identity is limiting their growth and their opportunities. So, just like you, this is where an identity overhaul and evaluation comes in. Your personal rebrand is about recognizing how you've been showing up and whether that's serving the new you or the old you. Because everything about you and your life right now has been shaped by all of the choices you've made before, the people you've been interacting with, the environment you're in, your old beliefs, all of it is now outdated if you're trying to make a change and become a new version of yourself. So now your action is to ask yourself the following questions, journal about them, and then action them. This is your personal brand audit. What part of my identity feels outdated? What version of me no longer aligns with my future? Because the more time that goes on, the more clarity you gain in the small things that are holding you back and maybe the new paths you try to go down but realize are actually wrong. So even evaluate the new little shifts you've been making and if they're actually contributing to the bigger picture or if you're just doing it because you feel like you're supposed to do it. Where have I outgrown my own behavior and the other people and environments in my life? And lastly, what identity am I still performing that I don't even believe believe in anymore? Step number two, A rebrand isn't always just about aesthetics. Like everyone says, it's structural. When a business audits their identity, they're thinking, what do we stand for? What is our new mission and our values? This builds the foundation of every other choice they're about to make, whether it be aesthetic or not. What do we want to be known for? What do we want to attract? What do we want to be recognized for? Once you have all of this information and more, that's when you update the visuals and the aesthetics. So now your action is to one, rewrite your new narrative, your inner dialogue, your new story that you tell yourself about who you are. None of this. But I've never been able to do this and I failed my test. So that means now I can't open a business. Da, da da. No, be delusional with it. Adopt whatever beliefs are going to serve you in order to get you to the next level. When you think about the version of you in 10 years that is fully accomplished and has everything you want. What beliefs do they hold and quantum leap by bringing those beliefs into now, even if you have no evidence or proof to uphold it. This personal narrative connects everything and is going to be the difference of whether you have the confidence to move forward or the comfort to stay the same your entire life. Connecting to this, you also need to choose three new values or create a mission statement like a business on what this new chapter of your life is going to be built on. What are the themes of it? What are the values? Is it about being business savvy? Is it about being financially literate? Is it all about having firmer boundaries because that connects to the problems you've been having recently and you want to outgrow them? Is it consistency, productivity and so on? And then lastly, I want you to have a think about your new energy and standards. What is the vibe you want to embody? What does that look like? And what are the five behaviors you are no longer accepting or tolerating from yourself? Like you need to hold yourself accountable now and be like me, sleeping in in the mornings or not having a sleep schedule and staying way too late, binging Netflix not acceptable and I am no longer negotiating with my non negotiables. This is a promise I am making to myself. But not only that, those are the standards for yourself, which are highly important, but also the standards with other people. And I'm not just talking about the guys you date. The standards you have with your family, with your friends, with your colleagues and everyone else. If you're on social media, what is the boundary and the standards you are going to have between you and your audience that is going to help you keep your sanity. Step number three Businesses don't just change their logos in a rebrand. They change the culture of the company. They change the ways their decisions are made internally. They change their leadership, their choices that drive their leadership. And so you need to decide on your internal policies too. Because your old identity, the one that's been keeping you comfortable and stagnant, has many rules attached to it that has made you that way. For example, play it safe, don't be too loud, don't take up too much space, don't disappoint anyone and make sure you're being relatable at all times. All of those policies got you your old results. So to get something new you need to write your list of your new rules. But in order to do that, first I want you to acknowledge and recognize what are all the rules you have been living by so far that you didn't even realize. For me, people pleasing was a huge one. Chasing male validation was another one. That was a rule I clearly swore by. Once I realized that I was able to identify the opposing rule that was gonna get me a different result which was go on a self love journey, fall in love with my solitude. And that got me a completely different life. I'm talking the kind of life that allowed me to sit here, talk to you guys, become so empowered, confident, feel completely different about myself, and write an entire book on self love. I mean that is pretty crazy. Once you've figured out what all of your old rules are, that allows you to establish what your new rules are to get rid of the old. And that is your new culture. The Next Step When a business CEO is focusing on the rebrand, they also take into consideration their value proposition. AKA realizing what value you bring to the table and actually presenting that. Once you realize what value you bring, you'll stop underselling yourself and over giving yourself. So your rebrand action for this is to ask yourself what value you bring to each area in your life. How do you help your team at work or just the company overall in allowing them to achieve their bigger goals? What do you bring to your romantic relationship? What do you bring to your friendships? What do you bring to yourself? Your future self, your inner child, your lifestyle and your goals? Write down your value on a piece of paper so you never forget it and you can read it on your hard days. To rebrand properly, you also need to prioritize your identity. More specifically, this personal manifesto of what your identity messaging is. Because businesses rebrand by changing their tone of voice, how they speak to their customers, how they present themselves, their tone of voice, their slogans, their mission and their purpose. And your self talk is that messaging is that identity. So this step in your rebrand is all about speaking to yourself like you've already become the woman you are chasing, not like the woman you've always been. So I want you to think about and write down around five sentences describing who you are, how you show up, what you require, what your standards are, and what you absolutely refuse and will not accept as this new version of you that is your new identity. And I don't ever want you to forget it. Because the next time you're stuck on a decision or a choice, you can refer back to that personal manifesto and realize, oh yeah, I'm not who I used to be. Which means I'm not going to accept what I used to. I'm living by this now, you can only level up into the next version of yourself once you know exactly who that new version of yourself is, how they speak, how they present themselves, how they walk into a room, how they engage with others, how they work and so on. The next step is your market exit strategy. Because when a business rebrands, they leave behind customers, markets or collaborations that just do not fit their new vibe. And that is exactly what you need to do. Because if you stick with all of the old, how are you ever gonna change into the new? So your action here is to have a think about what other things in your life right now that are either holding you back or you know that your new identity cannot coexist with. This doesn't mean that everything on this list is gonna be evil and necessarily all holding you back. Sometimes it's just a matter of outgrowing it and knowing it doesn't fit with the new vibe of your life. So it could be the way in which you work, the morning routine you have, the people that you hang, the apps that you use, the conversations that you engage in, the way that you spend your weekend, the behaviors you choose to have. This is like your rebrand boundaries. And it's your reminder of everything that cannot exist with you on the new frequency you need to be on in order to level up. The next step is my favorite one, because this is a huge real life business priority. A business never just sells product. They sell a feeling and an experience that is what makes them so successful. So you can't forget about this in your personal rebranding because Dior doesn't just sell you their new vanilla perfume. They are selling you the experience of the woman that you're gonna live as and feel as. When you walk into that bar or restaurant, exuding confidence, wearing this new perfume, the way that it transforms you, that's how they shift their product. And so how are you ever gonna be able to step into a new version of yourself if it doesn't actually feel any different? You can't feel like a new, higher vibe woman if your life is still chaotic and rushed and unproductive. This rebranding is about changing the emotion and the experience of the lifestyle that comes with this change. Think about your day to day life like a brand event dinner, like the experience that brand wants to give you. Because when they invite you into this event or when they invite you into the store, you know exactly what the brand is just by the smell of the store, the experience, the decoration they have, the way that they treat you and so on. And so your action here for your rebrand is to start mapping out your lifestyle, the experience and the emotion it's going to give you on a day to day. This isn't about adding a bunch of new things into your life. It's about changing the tone and the way in which you do the things you already need to do, like getting ready for work or making dinner in the evening or waking up in the morning. Create this elevated upgrade for each of those actions. You're not just gonna wake up at the last second, rush to work, hair half done, super overwhelmed, sweating, running into work, stressed. No, you're gonna wake up an hour before you're gonna make your bed and listen to your romanticizing life playlist. Maybe some jazz music, if that's your vibe. You are gonna put on a comfy or beautiful silk lace robe that just makes you feel like that girl. You're gonna take your time with your skincare. You're gonna light a few candles in the morning while you get ready, because why not? It's an experience. You're living your life. You're gonna wear the outfit you were saving for the occasion today, because every day of your life is the occasion. When you're walking to work or to meet your friend for a coffee, you are gonna strut down those streets. You are gonna listen to a song in your headphones that makes you feel like that girl, like the main character in a movie. You are gonna change the pace and the way in which you walk that just makes you feel so much better. You're gonna smile at strangers on the street. You're gonna hand out a few compliments if you want to. That is the experience that truly creates the woman you want to be. And the last step for your rebrand. Once a company has all of this information, it's ready to start changing its color palette, its logo, and its visual identity to show everyone that the rebrand is here. And this isn't just some vanity thing. This is a very intentional step that makes you and also everyone else aware that you have changed, that you have let go the old version of yourself. You need at least one, one tiny physical change to make you feel like, oh, yeah, I'm her now. I didn't even identify or recognize who I used to be. Because even one tiny shift in how you present yourself can disrupt your brain's attachment to the old version of you. Whether it be a hair color, a haircut, a manicure, a new pair of shoes, your daily jewelry stack that makes you feel like that girl. A style of makeup, a lipstick, your fragrance routine. When you get out of the shower or even the daily bag that you bring to school or work, you are basically sending your subconscious mind a message that we are not the same as we were last year. And so your action for this is to create your visual rebrand. You can literally just come up with two or three physical changes that are gonna help you feel just elevated and brand new. I actually have loads of videos on my channel about Glow Ups. Physical Glow Ups. You can watch that for more detail on this because I'm sure you guys want a whole list of all of the things you can do and the things I did to Glow Up. But I don't want to repeat any of those things in the same video. So go check them out here. And these little changes will signal your new chapter. And that brings us to the end of this video. That was so, so fun. Seriously, guys, if you are not upgrading your life and yourself like the CEO of a billion dollar company, I don't know what you're doing because you deserve the absolute best. So why wouldn't you approach it like that? I hope you guys enjoyed this. Now, I have actually made a rebrand video before. It was specifically catered to the summertime. You can check out here. I didn't repeat anything in this video from there. I don't know if you guys can tell, but the tone of this video and the vibe of it was very different. I just thought, I love rebrands, but really when I approach my rebrand, I'm thinking, how would a business rebrand? Because that's where it comes from, right? So why don't I use their strategies on myself? And I think that's when you're truly going to get the biggest benefits from it. If you want some extra rebranding tips, definitely check out this video. This goes way more in depth on each area of your life. It gives you Glow up tips on your appearance, on your mindset, on your lifestyle, on your clothes, and all sorts of pairing these two videos together is like a great bundle transformation set for your 2026 New Year journey. I am so excited for you guys. I'm just loving filming videos to help you guys level up for 2026. You can feel free to check out all the new year videos that I made for 2025 because guess what? They are still very much applicable for this new year. Okay? Nothing has changed. They're just very different pieces of advice that I'm not repeating right now. But you should absolutely listen to if you haven't. I want you to have have all of the tools necessary for you to make that long lasting change. I believe in you. Good luck. I appreciate you and I will see you in the next one. Bye. Curious about the future of energy and how batteries and storage are powering everything from our phones to smart cities? Join in on the conversation and tune into the Battery and Storage Podcast hosted by me, Bill Durasmo, energy partner at Troutman Pepper Lock. Each episode explores the latest trends and features conversations with leading experts to answer your burning questions about batteries, renewables and the future of the grid. Listen to the Battery and Storage podcast on all major platforms.