The self storage industry has a data problem. How do you narrow down self storage deals? Which metrics matter when analyzing markets? How do you even find self storage data? These are just a few questions new investors have asked but have long gone unanswered…until now. Today’s guest is tipping the scales toward small investors and giving them the tools to compete with institutional players!

Today, we’re chatting with Noah Starr, CEO of TractIQ, a self storage platform that arms everyday investors with the information they need to make better, faster decisions. Noah quit his corporate job to start a self storage business, only to realize that it was difficult to find the data he needed to buy with confidence. Even in 2025, new investors still rely on surface-level metrics—through no fault of their own.

But now, Noah is democratizing the data that institutional buyers have used for decades so YOU can analyze deals properly and stop taking chances on your investments. Tune in as he shares how to identify high-opportunity markets, which signals drive self storage demand, and how TractIQ helps investors find profitable self storage facilities in seconds!

What you’ll learn in today’s show:

How to unlock better self storage deals using institutional-grade data
Noah’s journey from corporate burnout to big-time self storage investor
How to identify undervalued markets with low competition and HUGE upside
The number one way new investors can compete with REITs (and actually win)
The metrics that matter most when analyzing self storage markets
Your secret weapon for finding profitable self storage facilities in seconds

Self Storage Income Live Event 2025 https://www.selfstorageincome.com/live-event

TractIQ https://tractiq.com/ssi

Noah’s LinkedIn https://www.linkedin.com/in/noah-starr

Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast

📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/