Welcome to the next instalment of our very popular ‘Meet & Greet’ series, and this time we look at ‘What’s your best price?’

A lot of sales managers are using this mini-series to play in their sales meetings, helping to motivate and build the knowledge of their teams.

Let's look at three ideas to help you handle this objection: getting the numbers right, customer’s trade-in and speed them up to slow them down.

Here are the highlights:

{01:17} Paint the picture

{01:40} How do you currently deal with it?

{02:10} Getting the numbers right

{04:32} Trade-in

{06:35} Speed up to slow down

{08:17} The Farmer

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit

Best Price