We are delighted to welcome back Jason Cranswick with another instalment of our book club. In this episode we discuss a selection of books that are brilliant to have on your reading list for 2025, if self-improvement is one of your goals for the year.

The nine books we are recommending, cover everything from effective habits, to using AI, understanding behavioural science and managing the direction of your career path.

These books can really increase your skill set, help you manage and understand your team and manage your business and personal finances.

Here are the highlights:

{03:36} 7 Habits of Highly Effective People

{06:52} Unreasonable Hospitality

{15:06} Show Me The Money

{19:53} Co Intelligence

{28:10} Thinking Fast and Slow

{30:51} Elon Musk

{36:39} The Squiggly Career

{41:35} Rich Dad Poor Dad

{43:27} Atomic Habits

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

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Books for 2025