In this episode of the SellingSaaS Podcast, our guest, Carl Pihl, the founder of Ticketing Hub, shares his journey building a successful business in the tours and activities industry. He discusses his previous failed ventures, including an attempt to create a Facebook-like platform for students, and how he learned from those experiences to create Ticketing Hub. Carl explains that Ticketing Hub is like Shopify for tours and activities, offering cloud reservation services. He also highlights the rapid growth of his previous business, Lost in London, which catered to language schools and organized social programs for international students. Overall, Carl's focus lies in catering to a wide range of industries, optimizing their backend, tracking user behavior, and utilizing AI to generate content. These efforts are aimed at improving their services and providing value to their customers.