Podcast
SEO 101
Hosted by WMR.FM · EN
SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
55episodes
Episodes
Newest firstAll episodes
SEO 101 Ep 532: Listicles Backfiring, the Dangers of Domain Changes, and Unfair Review Removal
3d ago00:31:31Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools improvements, the danger of switching domains, and important advice on managing and responding to online reviews to protect your business reputation and conversions.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 531: Zero Click Searches Up, Schema Popularity, and AI Overview Lawsuits
2w ago00:23:38Summary readyIn this episode of SEO 101, Scott Van Achte covers the dangers of tracking parameters in internal links, schema.org markup adoption stats, the surge in zero-click Google searches, phishing scams in Google Ads, AI overview lawsuits, rejected Google review replies, and the growth of Claude as an AI referral source. Essential SEO news and actionable best practices are discussed throughout.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 530: Google’s AI-Powered Search: What SEOs and Retailers Need to Know Now
4w ago00:33:47Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features, entity maps, Google Merchant Center insights, UK-exclusive AI controls in Search Console, and Google's stance on mentions manipulation and AI attribution in search. It’s a big episode!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 529: Bing’s Growth, Ask.com’s Demise, and AI Overviews Link and Schema Updates
May 1300:23:58Summary readyIn this solo episode of SEO 101, Scott Van Achte covers Bing's growing market share, updates to Google's AI Overviews, a major Google Search Console data bug, the impact of structured markup on AI citations, the end of FAQ rich results, Ask.com's shutdown, a defamation lawsuit over AI errors, and Google's outdated meta keywords advice.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 528: AI Assisted SEO Competitor Analysis, The Ghost Citation Problem, and More AI SEO Insights
Apr 2900:31:48Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand mentions versus citations. They also discuss Google’s “Read More” links, Bing Webmaster Tools’ new AI reporting features, click-through rates with AI overviews, and Google’s back button hijacking crackdown.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 527: Back Button Hijack Penalties Begin, Core Rollout Over, Review Rules Confuse Businesses
Apr 1500:20:07Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte cover the March 2026 Google Core Update, Google’s crackdown on back button hijacking, a Search Console impressions bug, changes to spam report policies, and quirky new review guidelines. They also discuss local SEO post updates, Data Studio’s rebranding, and the mysterious 418 "I'm a teapot" error.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 526: AI Bots Dominate Traffic, Google Algorithm Updates, and Local SEO Developments
Apr 200:29:48Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the March 2026 Google core and spam updates, the surge of AI bot traffic, optimizing for AI agents, ChatGPT ad revenue, citation trends in AI search, Google’s crawling limits, Gemini-powered Ask Maps, location sharing features, and a new service to remove unfair Google reviews.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 525: Google AI Mode Threatens Web Traffic and Publishers
Mar 1800:20:17Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the decline of publisher search traffic, impacts of Google’s AI mode, ChatGPT ads management, Google cracking down on self-promotional listicles, and the ease of ranking misinformation. They also cover Google’s personal intelligence expansion and the removal of the "What People Suggest" health search feature.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 524: How AI Is Shaping Search, Google’s Recipe Update, and a Website Redesign Cautionary Tale
Mar 1200:26:12Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte share a cautionary tale of SEO disaster during website redesigns, discuss new branded queries filters in Google Search Console, break down stats on AI assistant search volume, cover Amazon blocking Perplexity’s shopping bot, explore Google Maps’ new conversational AI feature, and highlight updates to AI-powered recipe results.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SummarySEO 101 Ep 523: Expert SEO Tips - AI Content Citations and Core Update Recovery Explained
Feb 2500:28:39Summary readyIn this episode of SEO 101, Ross Dunn and Scott Van Achte discuss findings that 44% of ChatGPT citations come from the first third of content, review the strategies four sites used to recover from Google’s December 2025 core update, and share tips for Google Business Profile setup. They also discuss entity richness, content quality, and optimizing for AI citations.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Summary