Podcast
SEO Rockstars
Hosted by WMR.FM · EN
The SEO Rockstars Podcast is back with new episodes hosted by Nearfront co-founder Guillermo Bravo. The show cuts through SEO complexity by focusing on the AI revolution, automation, and the strategies that actually move the needle today.
Deep, veteran SEO expertise, and transparent, high impact insights and conversations with industry leaders, all designed to help you build trust, authority, and real results in the digital landscape.
12episodes
Episodes
Newest firstAll episodes
Eli Schwartz on Driving Real Business Impact with Product-Led SEO
Feb 1000:29:59Tap to summarizeGrowth strategist Eli Schwartz explains why SEO must shift from a technical checklist to a core business driver. He introduces the concept of Product-Led SEO, using examples like Zillow to show how building high-value digital assets—rather than just "programmatic" spam—creates a sustainable competitive moat. Schwartz also addresses the rise of AI in search, noting that personal context and AI Overviews make foundational SEO more critical than ever. He concludes with advice for SEO leaders: earn executive trust by aligning every search effort with revenue and lead generation rather than just traffic metrics.
Transcribe →Local SEO Secrets: Turning Search Visibility into Dispensary Revenue
Feb 300:26:36Tap to summarizeIn this episode of the SEO Rockstars podcast, Guillermo Bravo talks with Matthew Shterenberg, founder of Deep Roots, to strip away the fluff of modern search marketing and focus on what actually drives the bottom line. Shterenberg argues that for local retail businesses like cannabis dispensaries, the path to a 20-30% increase in new customer sales lies in dominating the "local pack" for high-intent "near me" searches rather than getting lost in educational content. He emphasizes a "back-to-basics" approach for 2026: streamlining tech stacks to avoid over-engineered sites, maintaining a rigorous system for consistent Google reviews, and balancing transactional "money pages" with focused informational content.
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