Podcast
Sequence Over Strategy
Hosted by Michelle Warner · EN
Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take.
Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.
24episodes
Episodes
Newest firstAll episodes
Second Launch Problem
1w ago00:19:02Tap to summarizeYour first launch sold out, so why did the second one flop? That gap between a killer debut and a painful follow-up isn't bad luck, and it's not the market turning on you. In this episode, Michelle breaks down exactly what's happening when your first offer flies and the next one stalls, using her three levers of business growth framework. She walks through the real reason launch one worked (hint: you cleared a backlog, not cracked a code), what most people get wrong heading into launch two, and how to use that dip productively so launch three actually compounds Resources If your second launch left you wondering how to actually keep your list fresh between offers, Michelle's Relationship Funnel Bootcamp is where you build that out. Over four consecutive Thursdays starting May 18th, you'll work alongside a small cohort to construct your full relationship marketing funnel step by step, so you're not just guessing at how to find the right people, you've got a repeatable system for it. Check it out Here - https://www.themichellewarner.com/relationshipbootcamp Other Links The Michelle Warner Networking That Pays Free Workshop Previous Episodes
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Give Yourself a Job
3w ago00:19:32Tap to summarizeYou've had the good conversations. You've met the right people. So why does it feel like you're screaming into the void every time you try to follow up? Michelle gets into what to do when your networking momentum has stalled - not because the other person isn't interested, but because there's just no natural reason to keep showing up in each other's lives. The fix isn't more follow-up emails. It's giving yourself a job. Michelle walks through two practical strategies that put you on the inside instead of waiting on the outside for someone else to create the opening. Resources If you're drawn to relationship marketing but can't quite picture what it looks like in practice: the daily habits, the time commitment, which metrics you should be tracking to know if it's working -this free live training is for you. Michelle Warner is opening the books and walking you through a real day (and a real month) in her almost social media-free relationship marketing practice, so you can see exactly what it looks like behind the scenes. This is for people who are relationship marketing-curious and are ready to see the workflow in action to understand what it would look like in their business. Join her live on April 27th at 2pm ET. Register free at the link below. Registration Link: https://themichellewarne.kit.com/relationshipmarketing
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The Wrong Kind of More
Apr 900:21:36Tap to summarizeWorking harder isn't the answer and working smarter isn't either. Working more precisely is. In this episode, Michelle unpacks what she actually means when she says "double down on your marketing," because spoiler: it has nothing to do with producing more content or logging more hours. It comes down to three inputs - your audiences, your message, and your trust transfers. And making each of them just a little bit better over time. Resources The Michelle Warner Networking That Pays Free Workshop Previous Episodes
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Ethics of Earning
Mar 2600:20:45Tap to summarizeIs building your business right now brave, tone-deaf, or actually one of the smartest things you can do in uncertain times? In this episode, Michelle gets real about the guilt so many business owners feel when the world is heavy and life feels bigger than revenue goals, marketing plans, or growth targets. She makes the case that building a business is not a distraction from reality, but one way to create more safety, stability, and agency for yourself and the people around you. Michelle also breaks down the difference between being skilled at your work and being skilled at making money, and why that second skill matters more than most of us realize. Resources The Michelle Warner Networking That Pays Free Workshop Previous Episodes
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The Truth About Pricing
Mar 1200:23:26Tap to summarizeWhy does pricing feel so hard when the real problem usually starts way before the number? In this episode, Michelle breaks down why pricing isn’t a standalone decision at all. It’s the result of how well your offer, your messaging, and your audience actually line up. She walks through how to tell whether you’re getting genuine market feedback or just reacting from insecurity, and explains how to find a price that fits without guessing, forcing it, or pulling numbers out of thin air. Resources The Michelle Warner Networking That Pays Free Workshop Previous Episodes
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Relationship Marketing Scorecard
Feb 2600:22:51Tap to summarizeMost marketing KPIs will tell you you’re “winning” while your best relationships quietly slip right past you. So are you measuring the stuff that actually moves people to action? In this episode, Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach. You’ll learn how to spot the leading signals and where real conversations are coming from, before you waste months chasing numbers that don’t convert. If you’ve been doing “all the right things” but can’t tell what’s truly working, this one will sharpen your instincts fast. Resources The Michelle Warner Networking That Pays Free Workshop Previous Episodes
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Why Your Niche Feels Off
Feb 1200:20:06Tap to summarizeYou can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer. In this episode, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners. She introduces the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands.ResourcesThe Michelle WarnerNetworking That PaysFree WorkshopPrevious Episodes
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The Power of Positive Haunting
Jan 2900:18:52Tap to summarizeHave you ever heard something that stuck with you because it exposed a truth you couldn’t ignore? In this episode of Sequence Over Strategy, Michelle Warner explores “positive haunting” - the art of saying something so clear and accurate that it changes how people see their own behavior.She explains why being helpful and informative isn’t enough in relationship marketing, especially early on, and why real impact comes from smart comparisons that reveal what someone has been missing all along.ResourcesThe Michelle WarnerNetworking That PaysFree WorkshopPrevious Episodes
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The Real Job of Engagement
Jan 1500:20:08Tap to summarizeAre you mistaking engagement for more information and unintentionally overwhelming the people who already trust you?In this episode of Sequence Over Strategy, Michelle unpacks why engagement isn’t about teaching more, explaining more, or proving yourself again. It’s about helping people slow down, process what they already know, and feel confident moving forward. Drawing from real questions that came up during her Build Your Relationship Funnel intensive, she explains why peer-to-peer industry gatherings can be one of the most effective ways to bridge awareness and sales, especially in B2B.ResourcesThe Michelle WarnerNetworking That PaysFree WorkshopPrevious Episodes
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Why Fewer Connections Win
Jan 100:19:53Tap to summarizeNetworking isn’t broken—but the way most people think about it might be. In this episode of Sequence Over Strategy, Michelle challenges the idea that success requires hundreds of connections and explains why a small number of the right relationships can have a far bigger impact. She breaks down why intentional networking is about sequence, not scale, how quality beats quantity every time, and why real business growth comes from depth, not constant outreach.ResourcesThe Michelle WarnerNetworking That Pays Free Workshop Previous Episodes
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