In today’s episode of Serious Coin, I’m speaking to the traveller in you—because I know you’ve been to iconic destinations, had five-star experiences, and always ask the same question: “Where next?” Well, this episode might have the answer.

Joining me is Francesco Galli Zugaro, founder and CEO of Aqua Expeditions. Aqua has redefined luxury and adventure through small-ship expeditions to some of the most remote and beautiful places on Earth. I spoke with Francesco about creating experiences that money alone can’t buy, how he built Aqua from the ground up, and how he thoughtfully brought his adult children into the business.

Tune in to learn about your next adventure and how Francesco turned his passion for travel into a category-redefining business.

Key highlights

-How Francesco blended luxury with authenticity in remote regions of the Amazon, Mekong, Indonesia and more.

-The art of small details that elevate guest experience.

-Lessons from integrating his adult children into a growing business.

-The emotional journey and strategy behind selling a majority stake.

-How he thinks about “healthy risk” in business and life.

Links and resources

Explore Aqua Expeditions and their portfolio of cruises and river journeys: https://www.aquaexpeditions.com/

Interview with Francesco on the challenges of building a luxury brand in remote destinations: https://www.forbes.com/sites/rachelingram/2024/07/04/how-aqua-expeditions-ceo-built-a-luxury-tourism-brand-on-waters-less-explored/

About Serious Coin & Kelly Willis Green

Serious Coin is where I explore the stories behind wealth—not just the numbers, but the meaning, intention, and creativity that drive how we live. I’m Kelly Willis Green, your host and wealth coach, and I believe growth comes from exploring both our outer and inner worlds.

If this episode inspires you, would you leave a five-star review or share it with someone who’d enjoy this journey? Got ideas for future episodes? Email me at seriouscoinpodcast@gmail.com.

Connect + follow us

You can find Kelly’s work and content at her website:

https://www.kellywillisgreen.com/

Kelly on LinkedIn:

https://www.linkedin.com/in/kellywilliscanada/

Connect with us:

seriouscoinpodcast@gmail.com

Production by Keenlii

https://www.keenlii.com

Journey into Uncharted Luxury Travel with Francesco Galli Zugaro