Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.

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AI is quickly becoming the new “front page” for product discovery on Google, in ChatGPT/Gemini-style engines, and even inside Amazon with Rufus. In this episode, Bradley sits down with Leo Sgovio, a longtime seller who’s sold tens of millions online, to break down what it actually takes to get your product recommended by AI (not just ranked on Amazon).

Leo shares a practical GEO (Generative Engine Optimization) approach: build your brand around a domain you can own, publish AI-readable assets (like spec PDFs, schema, and other crawlable files), and then earn mentions where AI systems pull real-world signals, especially Reddit, press releases, and other trusted sources. The big takeaway: in many categories, showing up in AI answers can prompt shoppers to search for your brand directly on Amazon, creating demand that doesn’t require paid ads.

We also dive into what sellers should do within Amazon to stay ahead of the AI curve. Such as using competitor questions to guide listing copy, treating Rufus as new “search real estate,” and optimizing A+ and image assets (including metadata and keyword placement). Additionally, Leo discusses launching products in competitive niches using PPC-only (no giveaways) and why Amazon fundamentals remain important despite the impact of AI on the discovery process.

In episode 730 of the Serious Sellers Podcast, Bradley and Leo discuss:

00:00 - Leo Sgovio’s Seller Story: Tens Of Millions Sold Online
01:22 - From Italy To Engineering And Early Hustles
03:12 - First Online Sales: China Sourcing Before Alibaba
04:34 - First Amazon Brand (2015): Skincare In Canada
05:50 - SEO Throwback: The “Write To Santa” Website
08:09 - The $7M Year And The Brand Crash To Zero
10:41 - Pivot To Games + Winning In Competitive Niches
12:22 - GEO Strategy: Website Files That AI Can Crawl
13:48 - Mentions That Matter: Reddit, Wikipedia, PRs
16:13 - Tools Leo Uses: Black Box, Cerebro, QPD Alerts
20:24 - PPC-Only Launch: 3,000 Units With No Giveaways
24:48 - Optimizing For Rufus + Next-Gen Amazon AI
29:06 - Image SEO: A+ Keywords, Metadata, And Ranking