Podcast
Set Up To Scale Podcast with Kristin Korn
Hosted by Kristin Korn · EN
"Set Up To Scale" is the go-to podcast for entrepreneurs ready to simplify their marketing while prioritizing authenticity. Hosted by marketing strategist Kristin Korn, this show dives into evergreen strategies, automation, and faceless marketing systems to help you build a sustainable and profitable brand – without the constant pressure of being "on." Tune in weekly for actionable insights and fresh perspectives on scaling smarter, not louder.
Build Your Brand. Scale Your Systems. Stay True to Yourself.
"Business tips that are doable: I really like that what you learn is all something that you can do right away. It isn't abstract ideas."
"I love how quick and easily digestible this is!"
"A+ for easy-to-follow info: I've followed Kristin on social media for a couple years - this lady knows what she's talking about!"
10episodes
Episodes
Newest firstAll episodes
Want More Sales From Instagram? Fix This Bio Link Mistake Today
Mar 25, 202500:13:41Tap to summarizeWhen social media is buzzing with algorithms, trends, and shiny bio tools, it's easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™. -------------- Ready to take the next step? Create your bio link page today and watch how it transforms your Instagram strategy. Need a hand setting up your Profit Pipeline™? Check out Business Vault HQ to learn all the steps you need to bring in leads and convert them into sales. Shownotes: https://kristinkorn.com/custom-instagram-bio-link-guide/
Transcribe →Understanding Followers, Subscribers, and Leads: Their Differences and How to Reach Them
Mar 21, 202500:10:54Tap to summarizeIn the fast-paced world of online business, it's easy to mix up terms like followers, subscribers, and leads. After all, they're all part of your audience, right? While that's true, these three groups represent different stages of the customer journey, and understanding the distinction can make or break the success of your business strategy. If you're working to implement a Profit Pipeline™, knowing how to attract, engage, and convert each group is essential. Let's dive into their differences, how to connect with them, and why they're crucial to creating a consistent stream of leads and sales. Shownotes for this episode: https://kristinkorn.com/followers-vs-subscribers-vs-leads-differences/ Resources Links mentioned in this episode: Profit Pipeline™ Webinar - https://kristinkorn.com/the-profit-pipeline-playbook-opt-in/ Business Vault HQ - https://kristinkorn.com/business-vault-hq/
Transcribe →139. Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability
Oct 27, 202300:12:15Tap to summarizeStruggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode: https://alisonbellphotographer.com/how-to-move-your-business https://www.homesweethomebaker.com/ GAIN ADDITIONAL SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: https://www.kristinkorn.com/brandhighlighterhq 💛🩷 Download the 7 Scaleup Solutions Guide (free!): https://www.kristinkorn.com/scaleup 💛🩷 Scale Your Business Online Offers https://www.kristinkorn.com/scalemybusiness DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small commission, which comes at no extra cost to you. Your support is greatly appreciated and allows me to continue providing free content on a regular basis. Thank you! - Kristin
Transcribe →138. 7 Mistakes To Avoid When Planning Your Holiday Marketing Campaign
Nov 18, 202200:12:01Tap to summarizeThe holidays are a critical time for businesses. It's the time of year when people are the most generous and most likely to spend money on things they wouldn't normally buy. That's why it's so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. In this episode, we'll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode138 Referred to in the episode: CORE Software - https://coregroup.kristinkorn.com/software CORE Brand Marketing Group - http://corebrandmarketing.com/
Transcribe →137. Sales vs. Marketing: which one should you focus on?
Nov 15, 202200:16:44Tap to summarizeWhen you're starting out as a solopreneur, it can be tough to know where to focus your time and energy, especially with a never-ending to-do list of things that need your attention. And if you're like most business owners, you're always looking for ways to streamline your efforts and get the most bang for your buck. The question becomes, "do you put all your effort into sales or marketing?" The answer might not be as clear as you think. This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode137 Resource mentioned: CORE Brand Marketing Group - http://corebrandmarketing.com/
Transcribe →136. How to Create a Winning Content Marketing Strategy To Improve Sales
Oct 12, 202200:12:28Tap to summarizeSales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions. Content marketing can be a powerful tool to reach new customers and convert them into paying ones. But many small businesses struggle to develop a content marketing strategy that will improve sales. The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY! BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode136 Resource mentioned: CORE Brand Marketing Group - http://corebrandmarketing.com/
Transcribe →135. How to Brainstorm Blog Post Ideas When You Feel Stuck
Aug 4, 202200:10:15Tap to summarizeFeeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas! Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of. LISTEN to this episode and jumpstart your content creation today. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode135 Resources mentioned: The Content Keyword Map - https://kristinkorn.com/keywordmap The Social Note App - https://jointhesocialnote.com/ CORE Brand Marketing Group - http://corebrandmarketing.com/
Transcribe →134. 5 Hacks for Working Moms to Stay Organized and Efficient
Jul 27, 202200:32:51Tap to summarizeAs a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day! However, there are some hacks and tips that working moms can use to stay organized and efficient. By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode134
Transcribe →133. The Beginner's Guide to SEO Copywriting
Jul 9, 202200:13:32Tap to summarizeIf you're just getting started with SEO copywriting, then this episode is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers. Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let's dive in! BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode133 As mentioned in the episode, if you are more of a DIYer and just need help with keywords, titles, topics, and some copy - we drop SEO Copywriting Content Briefs every month in The Social Note App. With our content briefs, you don't have to spend hours brainstorming ideas or writing copy from scratch. https://jointhesocialnote.com/
Transcribe →132. Why Building a Brand is Important For Small Businesses
Jul 1, 202200:15:24Tap to summarizeAs a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors. In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/ BRANDING BITES INSTAGRAM: https://www.instagram.com/stayinyourlanebrand/ BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode132
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