Just around the same time as the axe fell on Washington Post’s global staff, accompanied by much wailing and gnashing of teeth, I got a message from my Rediff.com editor, Nikhil Lakshman, mentioning it was the 30th anniversary of its founding. An interesting contrast indeed: the old Western flagbearer waning, while the Indian pioneer holds on, despite a plethora of competitors and copycats, including many pushing specific agendas.

That also made me think of why there was a bloodbath at the Washington Post, where they gutted the foreign desks, sports, books, and some leading podcasts, and laid off a third of its staff. I suspect there are two reasons: one is the increasing insularity of the US, a retreat into Fortress America, and paradoxically a turning away from the rest of the world at the very moment the rest of the world should be looming more prominently in the rear-view mirror.

And two, the economics and the technology of the narrative business have turned. On the one hand, print media have been retreating and losing ad revenue for years, and on the other hand, the rise of generativeAI has made it possible to eliminate entire layers of (at least) entry-level journalists, just as it is decimating paralegals, code-jockeys, and apprentice accountants. Only junior doctors seem immune so far, but we shall see how that goes.

I must confess that there was a time when I consumed the Western narrative with gusto: reading Time, Newsweek, and so on, and listening to the BBC. In fact, I actually subscribed to the New York Times for years (ok, in my defense I was living in the New York area), and later The Economist for at least a dozen years. I still listen to some podcasts from the latter, but with considerable caution, as I am far more aware of their biases and proclivities.

That’s where my concern about big-name Western media comes from. They are all somehow associated with the Deep State, that amorphous entity, the hidden puppet-master behind pretty much everything that goes on in foreign and domestic policy. For instance, an outlet that I considered the voice of NATO, turns out to be the voice of Whitehall, Britain’s bureaucracy.

There has long been a truism that the Washington Post is the mouthpiece of Foggy Bottom, i.e. the US State Department, and the New York Times that of Langley, i.e. the Central Intelligence Agency (CIA). Noam Chomsky long ago made the insightful observation that they are both in the business of “manufacturing consent”, i.e. narrative-peddling to suit vested interests, specifically the Military-Industrial Complex, which likes, or needs, constant wars.

The eclipse of the WaPo is not only a statement about the decreasing influence of the State Department on foreign affairs (in the wake of the decline of the “liberal, rules-based international order”). But it is also because the print media business is no longer lucrative, as the bulk of advertising revenue has now moved online, to the likes of Alphabet, Meta, Amazon et al. Large numbers of smaller US newspapers have closed down over the past few decades.

I suspect also that gaslighting at scale is much easier now with the advent of outlets such as Wikipedia. Ashley Rindsberg, author of The Grey Lady Winked (an expose of the NYT), has been chronicling on Twitter how Wikipedia has become a handmaiden of the usual suspects. Editors are often paid agents provocateurs, and stories that do not serve their purpose are simply trashed. There is much that is subjective/motivated about the content.

However, since Wikipedia has become the encyclopaedia of record, and generativeAI uses it unabashedly as a genuine source, the level of force-multiplication is immense. Every AI chatbot uses it, and of course all of us are using these chatbots. If it’s not in Wikipedia, it ceases to exist, and I fear this is happening to India’s Traditional Knowledge Systems.

This level of groupthink, alas, is not unusual. That is where I applaud Rediff. When it appeared in the 1990s, the discourse in India was tremendously skewed to the Left. What was considered “Centrist” in India was, objectively speaking, “Left”, and what was considered “Left” was, in reality, “Lunatic-Fringe Left”. It was simply impossible to get a dissenting opinion published, especially because nobody would hire you if your views didn’t pass a test of fealty.

But Rediff offered that possibility. Nikhil Lakshman, the editor, and Ajit Balakrishnan, the publisher, were willing to take risks with other voices, and I personally am grateful. Here I was, a non-specialist, a technologist and product manager in Silicon Valley, and also an unapologetic Hindu nationalist, which would have made me “Lunatic-Fringe Right” in the scheme of things.

Rediff gave me a voice. Before me, it also gave a voice to my dear and late friend, Varsha Bhosle. We wrote stuff as we saw it, without self-censoring, and it turned out it resonated with a lot of people, especially in the diaspora, who at that time had much more Internet access than in India. I used to get hundreds of e-mails in response to my columns. Varsha got even more.

We had the great advantage that, as non-professionals, we didn’t care about employment or income from journalism. Sun Microsystems paid my way; Varsha was the daughter of the celebrated Asha Bhosle.

Conversely, that is a problem today for those JNU products who were planning to enter the field: USAID and Soros funds are down, and their proteges in the Indian online world (you know who they are) aren’t doing all that well. I have an old classmate, a journalist, whom I consider deranged and terminally anti-India, who makes a nice living off, I gather, funds from several countries inimical to India, but the outlook for his tribe is a little dim these days.

Rediff was the only game in town in 1996, and it thrived. It was India’s pioneering internet portal with web news, email, shopping, entertainment, and it rode the first dot-com wave and survived multiple cycles (including the 2000 crash). It adapted from a pure portal to an aggregated and news-focused site, outlasting many peers by staying lean, India-centric, unbiased, and low-cost.

Rediff represents a digital-native model that persisted through adaptation without the massive overhead of legacy print giants. More power to it! Thank you again, and best wishes!

Postscript

Those tests of fealty to the ‘cause’ continue. I personally have been ejected from two op-ed columns because my thoughts were apparently impure. One, a few years ago, was at a prominent national daily. After writing occasionally for some time on invitation, my contact ruefully told me that I was persona non grata, in his words, not because my stuff was not good, but because the opinion editor did not agree with my perspectives.

More recently, I had a regular monthly column in a well-known regional daily. After having my words over-edited repeatedly, I realized that their opinion editor, who had invited me on board, simply did not like my pro-Hindu stance. So I quit.

The remarkable thing is all of the dramatis personae, including me, these two opinion editors, and the Rediff folks, are originally from Kerala. I wonder if this reflects some deep psychosis in the make-believe world in this last bastion of extreme Leftism. Tellingly, the ‘all-India strike’ called by left trade unions on the 12th of February was ignored everywhere except Kerala, where it was total.

1075 words, 10 Feb 2026 updated 13 Feb 2026

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