What happens when a wealth manager applies institutional discipline and global insight to hospitality investing?

In this episode of Sharkpreneur, Seth Greene interviews William Huston, Founder and General Partner at Bay Street Hospitality, who discusses his journey from a call center business to creating global hospitality-focused funds designed to deliver high yields through quant-driven strategies. William shares deep insights into hospitality investment, covering topics from student housing in Hong Kong to tourism growth in India, and how his firm’s data-driven approach maximizes returns for institutional investors. He explains how combining local market intelligence, government partnerships, and strategic acquisitions has enabled Bay Street to scale rapidly while maintaining high-quality service for asset owners, operators, and developers worldwide.

Key Takeaways:

→ Long-term success depends on backing proven operators and developers—not just attractive properties.

→ Student housing shortages in Hong Kong, India’s tourism boom, and Australia’s Olympic-driven infrastructure investments all represent distinct, time-sensitive market drivers.

→ The same disciplined frameworks used in wealth management, including risk assessment, alignment, and scalability, can be successfully applied to hospitality.

→ Hospitality is an experience-driven business, shaped by human connection, culture, and memory.

→ Growth should align with life priorities.

In 2018, William Huston founded Bay Street Hospitality, where he currently serves as General Partner. Bay Street started as a call center based in El Salvador, structured as an LLC, serving his own investment fund rather than other companies' clients. The firm operates globally across public and private markets and applies a proprietary quantamental investment framework that integrates quantitative scoring models with fundamental underwriting discipline and targets hospitality operators, developers, and asset owners, offering equity, credit, and hybrid capital solutions. In May 2025, Huston launched a $430 million hospitality investment fund aimed at combining financial returns with positive social impact, targeting underinvested hotel markets globally, with a particular emphasis on India’s fast-growing tourism sector.

Connect With William:

Website: https://www.baystreethospitality.com/

LinkedIn: https://www.linkedin.com/in/huios/