Most business owners don’t realize they’re building an exit they can’t afford.

In this episode of Sharkpreneur, Seth Greene interviews Marc Adams, Strategy Mentor & Business Exit Planner at Acquisitions4You, who shares how his work has helped provide $22B in funding support and why he now focuses on helping founders double business value in 12 months or less. After a stage-four cancer diagnosis during the pandemic and a life-changing conversation with his son, Marc pivoted his mission toward helping the “nine out of ten” owners who never get the outcome they need. He explains the Double and Keep It framework, designed to grow value fast while protecting owners from the usual traps of dilution, debt burdens, and painful exit costs.

Key Takeaways:

→ Most business owners don’t get the value they expect when it’s time to sell.

→ Exit-math can be brutal, especially in states with high taxes.

→ Traditional private equity doesn’t solve the real problem.

→ The “double and keep it” framework aims to achieve value growth without dilution or debt service.

→ This framework is meant to create a real retirement-grade exit.

Marc Adams is a strategy mentor and business-exit planner who helps founder-led companies double enterprise value in 12–24 months and structure tax-efficient exits without heavy dilution or personal guarantees. He’s helped take a company from roughly $140M to a $1B valuation and led a loss-making $18M-revenue business to a $140M exit. A bestselling author with Times Square features, Marc works closely with family offices and private capital, providing founders with a practical, buyer-aligned playbook for value creation, clean diligence, and better after-tax outcomes.

Connect With Marc:

Website: https://acquisitions4you.com/

LinkedIn: https://www.linkedin.com/in/1marcadams/