If you’re adopting AI quickly but revenue isn’t increasing, the issue might not be your tools; it may be your roadmap.

In this episode of Sharkpreneur, Seth Greene interviews Apryl Syed, CEO of ApetureCodex, who led three product lines at Sage and later worked on conversion strategies with enterprise brands through Bloomreach, including clients like Staples, Gap, Neiman Marcus, and Williams-Sonoma. She explains how to build an AI-enabled growth roadmap that combines people and automation, enhances the customer journey from “trial to wow,” and delivers measurable revenue growth without copying what everyone else is doing.

Key Takeaways:

→ Using the same AI as everyone else produces the same results.

→ Some team members excel in rapid change, while others find it challenging.

→ Identifying where customers reach the “wow” moment helps you eliminate friction in the user journey.

→ After refining the product journey, improve ad targeting, then optimize landing pages and message-match.

→ Higher leader volume doesn’t matter if the process and onboarding can’t convert and retain the right customers.

Apryl Syed is the CEO of ApertureCodex, a growth and innovation consultancy based in the San Francisco Bay Area. As founder, she helps technical founders see their businesses from multiple perspectives—enhancing sales, marketing, customer success, fundraising, and leadership—so they can bridge the gap between technical skills and business knowledge and grow sustainably. Previously at Sage, Apryl managed three product lines with full P&L responsibility, including sales, support, customer success, marketing, product direction, and development, and led the NPS program across Sage North America. She later led Marketing and Customer Success at Blytheco (Sage’s largest U.S. partner), launched the Bellwether business magazine, developed sales onboarding, and coached teams to close million-dollar deals for manufacturers and distributors. At Bloomreach, she collaborated with enterprise brands like Staples, Neiman Marcus, and Gap to improve digital commerce performance. She also publishes Think Like a CEO and The Founder’s Edge.

Connect With Apryl:

Website: https://www.apeturecodex.com/

Instagram: https://www.instagram.com/aprylsyedcoach/

LinkedIn: https://www.linkedin.com/in/aprylsyed/