What if the biggest thing holding your business back is the founder’s inability to step away from the day-to-day?

In this episode of Sharkpreneur, Seth Greene interviews Robyn Goldenberg, VP at Strategy Leaders, who shares how she helps privately held companies navigate the “messy middle” of growth to become scalable, system-driven businesses. With experience guiding companies from $2M to $30M in revenue, Robyn explains why many founders remain stuck in daily operations and how operational systems can unlock growth and freedom. She also discusses financial discipline, exit planning, leadership challenges, and why a business's ultimate goal should be independence from its owner.

Key Takeaways:

→ When assessing a company’s growth potential, profit, cash flow, and operational structure are more important than top-line revenue.

→ Tracking how leaders spend their time can expose major inefficiencies, helping business owners identify where to make changes.

→ A healthy cash flow fosters reinvestment, stability, and effective scaling of operations.

→ Businesses that rely solely on the owner are more likely to fail, whereas structured systems enable companies to function independently.

→ Entrepreneurs often start businesses without systems, but scaling becomes impossible without them.

Robyn Goldenberg helps business owners build companies that truly work without burnout, excess, or nonsense. A strategist, operator, and mother of three, she has over 15 years of experience supporting small and midsize businesses in growing smarter. As VP at Strategy Leaders, she partners with growth-stage companies ($1.5M–$10M) to develop the structures needed for sustainable growth: clear financials, aligned leadership, operational systems, and a genuine strategic direction. Her approach is direct and action-focused, highlighting clarity, consistency, and accountability.

Robyn is also the founder of Bad B CMO, a strategy-first marketing firm that emphasizes systems and a revenue-focused mindset for teams tired of wasting money. Through her third venture, Find Staff, she helps businesses hire faster by connecting them with skilled global talent. A 40 Under 40 honoree and nationally recognized speaker, she’s known for her high-energy, practical insights.

Connect With Robyn:

Website: https://strategyleaders.com/

LinkedIn: https://www.linkedin.com/in/robyngoldenberg/