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In this episode of Shelf Confidence, the Pennsylvania Food Merchants Association sits down with Ray Sheehan, Founder of PFMA member Old City Media, to explore how experiential marketing helps brands connect directly with consumers in meaningful, measurable ways.

Ray shares how Old City Media grew into a national experiential marketing partner, working with retailers and brands to create in-store activations, community engagement programs, and live events that drive real results. The conversation covers shopper engagement in crowded retail environments, common visibility challenges brands face, and how human-centered marketing strategies can build stronger connections and long-term loyalty.

For retailers and industry partners, this episode offers practical insight into how experiential marketing can complement traditional strategies and create memorable customer experiences where it matters most.

Presented by the Pennsylvania Food Merchants Association.

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